Sugar Factory New York – Time Square

  4.6 – 6,986,986,986 reviews  $$$ • Restaurant

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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery Sugar Factory New York - Time Square 10036

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Time Square – Sugar Factory

Times Square, NY. 694 8th Ave New York, NY 10036 | (347) 721-9066. Famed eatery and celebrity hotspot, Sugar Factory American Brasserie, is excited to …

Times Square Menu – Sugar Factory

Menu for Sugar Factory – Main Site in New York, NY. Explore latest menu with photos and reviews.

Sugar Factory – Time Square Restaurant – New York, NY | OpenTable

Sugar Factory – Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066. How is Sugar Factory – Time Square …

Reviews

Winn The Stylist
I had an absolutely amazing experience at the Sugar Factory America in Times Square! From the moment we sat down, our server Cynthia made the entire experience unforgettable.

She was incredibly attentive, friendly, and full of positive energy. Cynthia went above and beyond to make sure everything was perfect from helping us choose delicious drinks and desserts to checking in at just the right moments. Her service truly elevated the whole visit.

The atmosphere was vibrant and fun, the treats were over-the-top and delicious, and Cynthia’s hospitality made it even better. If you’re visiting the Sugar Factory in Times Square, I highly recommend asking for Cynthia. She will make your experience just as sweet as the desserts!
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Shelby Pinski
I believe that the sugar factory is a great chain restaurant but this establishment has made me beyond disappointed. We made a reservation for 7:30, as a large party we showed up early to make sure that we wouldn’t lose our table. With this in mind we showed up @7 we did not get our table till 8. As other reviews stated there wasn’t a waiting room or enough room for us to wait I constantly felt in their way. When we got sat we all received waters but the glasses were dirty, still sugar filled, or had a weird red substance floating inside the water. As pictured below. The waiter was extremely nice and I had asked if he could replace the waters and once again they glasses came back the same. I do not blame our waiter at all but I am just disappointed. Not to be a negative person but the atmosphere was good as long as you enjoy music loud enough to be heard from space. The food wasn’t worth the price especially when it came out cold and wrong. The whole point of the sugar factory is a sweet delight for parties and celebrations. The only thing I’d be celebrating is getting out of this crowded place.
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Mrs Kay Bee
Came here for a holiday midday brunch. Ordered burgers, omelettes, waffles, and sliders. Everything hung was pretty decent. The service was good, but it was sooo cold on the downstairs level. Upstairs where the bathrooms are is much warmer. The place was beautifully decorated for the holidays. So festive!! However, the establishment is definitely in need of a modern makeover. Renovate so yall can be restored to your former glory!
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Christina Aiazzone
Sugar factories are put in touristy areas on purpose. This has got to be the worst one I’ve been too. It was overcrowded and the amount of people waiting. They need a better system to have people wait instead of cramming everyone in to the area in front of the bar. Security also instead of being rude and telling you to move closer to people should maybe turn people away as it’s a fire hazard.

We made reservations and still had to wait 25 minutes for a table. What’s the point of a reservation? Also seems like even if you make a reservation and they check you in you just get out on the bottom of their very long list. The tables are also very close together making it hard to get in and out of booth tables with others sitting next to you.

Our server was nice but clearly very busy. He answered some questions but felt like we were bothering him at some points. Two of the managers came around and seemed friendly. We let them know I was still missing my drink and a couple things were forgotten. She said she’d look into it. Still took a little for these to come.

The food was decent, typical of what you would find in a chain restaurant I feel. The one thing I didn’t care for was them not asking how we’d want our burgers cooked. They came out well done.

Like I said earlier I know it’s close to time square and a touristy area but they can do better about the amount of people. I’ve been to several other sugar factories that are also in touristy areas but never experienced the mayhem like this one.
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Cherry Wolcoff
We have been to sugar factory in Atlantic City and this time we decided to try this location in New York City for this Holiday season, and this place is decorated nice perfect for Christmas season, it’s not as big as the AC one this place is 2 story dining area and the space is not big, we got seated right away as we have advance reservations, the food is ok and the service is quick seems like they are in a hurry the person that brought my sons milkshake drop the mug turn around and left right away without noticing the cake on top of the milkshake fell on the table, the server forgot to give my husband his coke order, thanks God we got Groupon as we save a lot on this pricey place. The place needed some remodeling their bathroom is outdated and needed some maintenance, the service is ok but we feel rushed, it’s hard to move around as the table is too closed to each other, if you have younger kids with stroller forget about dining on this place, my kids enjoyed their milkshakes and meal and I did enjoyed taking pictures on the decorations. We probably coming back to check this place out another season and perhaps change my pout or review
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paige tauscher
Steven was awesome! He was super friendly, attentive, and made the whole experience really fun. He gave great recommendations, checked in at the right times, and made sure everything came out perfectly.

The food and drinks were delicious and beautifully presented. They even have a gluten free bun which I was very excited about. Overall such a great experience, and Steven’s service definitely made it even better. Thanks for everything
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Jennifer S
This place is touristy, obviously seeing that it’s on Times Square but it’s a fun place to bring people seeing the city for the first time who want to experience that area. I’ve taken 2 kids there now for birthdays with very happy kids as a result! Killer desserts and a cool atmosphere (especially upstairs) make this place. The cocktails look amazing but I have not tried them.
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Chris Wagner
Sugar factory was an experience! Food was great. Smash burger, spaghetti, fish n chips, and chicken and waffles were all good. This place also has huge sugary drinks that can be alcoholic and non. Waiter was attentive and had a great memory. And the atmosphere was lively as they were decorating for the holidays. They also have pictures on the walls of all the celebrities that have stopped by. Prices werent the cheapest but I do believe the value was there…portions were large. Stop in and enjoy the experience
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Kristen Newman
The atmosphere is obviously great! The food was awful. The tomato bisque soup was more like a stew snd could be eaten with a fork. The princess sliders were not pink like the photos just a pink tint and no duck. The Alfredo was one of the worst I have ever tasted-think frozen section at a grocery store. The pretzel was good but the cheese sauce was cold. We would not go back. Service was super slow but ok. The bartender was absolutely amazing and friendly and really the only reason I gave three stars there.
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Samantha
We were really excited to try Sugar Factory NYC because the atmosphere is definitely fun and the place looks cool, but our experience was disappointing.

We had a reservation and the restaurant wasn’t even full, yet it took about 45 minutes before anyone took our drink order. One person in our group never even got to order a drink because our server didn’t come back.

The food was honestly awful. The burger came out cold, the chicken fingers were stale and we ordered the sliders plain with nothing on them, but they still came fully loaded. The receipt even showed they weren’t supposed to include those items, and the kids wouldn’t eat them.

We also weren’t given the special holiday menu and didn’t even know it existed until we saw the table next to us with it.

Overall, it was a $300 bill and the food and service didn’t match the price at all. The concept is cool, but we won’t be back. A
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