The Victory Madison

  4.7 – 174 reviews  $ • Coffee shop

The Victory Madison, LLC is an independent coffee shop located in the heart of Madison’s vibrant East Side on Atwood Avenue. Our café is a favorite for locals to meet friends for a variety of hot and cold beverages including fresh single origin pour-over coffees, espresso drinks (Anodyne Coffee Roastery Co), teas and refreshing house-made Victory sodas. We offer a breakfast and lunch menu and feature baked goods from Far Breton Bakery. For the young and young at heart, enjoy a fresh scoop of Chocolate Shoppe Ice Cream anytime at The Victory Madison! Come see us today!

Chill coffee shop with a tin ceiling & counter seats for breakfast fare, sandwiches & lattes.

✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery The Victory Madison 53704



Address and Contact Information

Address: 2710 Atwood Ave, Madison, WI 53704

Phone: (608) 240-0366


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The Victory Madison

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The Victory Madison, Madison, Wisconsin. 1789 likes · 18 talking about this · 698 … 2710 Atwood Ave, Madison, WI, United States, Wisconsin. (608) 240-0366.

Menu – The Victory Madison

Phone: (608) 240-0366. Contact The Victory Online! Map it! 2710 Atwood Avenue Madison, Wisconsin 53704. Visit us Today! 2710 Atwood Ave. Madison, WI 53704


melissa clements
We were greeted with «hey!» from somewhere in the cafe, and then the barista showed their head with a very annoyed look and tone. If I wasn’t so desperate for caffeine I would have walked out. Vanilla latte had no detectable vanilla either. Danish was soggy. $17 wasted. It’s a shame because it seems like it would be a hip little café to frequent. If I were the owner, I would probably do a little more spot checking on the staff. The vibe is less than friendly.
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Richard Davidson
Cool funky vibe and great coffee. The barista recommended a turmeric latte of some sort and though I was quite hesitant I decided to try it and am super glad I did…super good. Also, the egg, tomato and pesto sandwich was super good too, the bread could have been a bit fluffier for my preference but it was still very good.
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Josh Gachnang
I went in after reading the rave reviews. I asked what they use for pour over and the barista didn’t know, then another told me they use their espresso blend. The pour over was very mediocre. I didn’t even finish it, which is rare. My fiancé got the brewed coffee which was alright. It was super warm inside, and pretty cramped.
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Hali Schatz
Alright so I feel bad roasting a small local business but man my mocha was aggressively bad, made with powdered cocoa and the darkest bitterest sour over extracted espresso pulled out of a machine that looks like it’s been through the war and is regularly whipped. Coffee was spraying everywhere! There is another reviewer that mentions some questionable cleanliness and food safety practices. I watched my barista pour milk back into the jug after over pouring for my 12 oz drink. The whole place needs someone to invest some time, love and cash into it to bring it up standard. I’d probably go to a Starbucks before here and I really hate Starbuck s coffee.
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Susan Ferguson
this a great place-excellent coffee & really nice people. if you love starbucks, this place is probably not for you which makes me glad b/c i could do w/ a safe space rid of entitled jerks.
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Nick DiCenzo
Hands down beat coffee shop conversation in years! Highly recommend the visit. Great coffee and and great service!
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Brianna Dederich
This little shop brings the “neighborhood coffee shop” ideal to life. It was originally a no-wifi shop with the intention of being a neighborhood social hub where the regulars would chat, get to know each other, etc. It does have wifi now, and they accept cards, but the original spirit remains intact. The food menu is simple and delicious, coffee drinks are dang tasty, and the company is stellar. Sit at the bar if you’d like to chat with Patrick, the Brooklyn NY made owner (and artist), or the staff. Not feeling chatty? No problem! There’s never any pressure to chat.
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Nathan Belden (Nate)
The waffles are fantastic, the atmosphere is stellar, and the people are the best part of all. I cannot speak highly enough of this cozy cafe!
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Incredibly wonderful atmosphere, I had an egg sandwich and delicious coffee. Best coffee shop in Madison
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Andrew Carver
Employee was super attentive and caring and the hot paninis we got to go were tasty. We just wish the countertops and employee’s hands were cleaner, hence the 4/5. We’re sympathetic because only one person was working and there was a bit of a rush an hour before closing, but we didn’t see the employee wash hands between orders, they weren’t wearing gloves, and the prep station hadn’t been wiped down well.
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