Tucked inside a beautifully renovated 1940s Pure Oil gas station, The Pure & Proper offers a unique dining experience in Black Mountain. Our menu of New American classics features everything from thoughtfully crafted sandwiches and salads for lunch to delicious entrées and cocktails for a perfect date night dinner. We provide a welcoming atmosphere for any occasion—whether it’s a casual daytime meal or a special night out. Discover the perfect blend of nostalgic charm and contemporary cuisine with us.
Moe Davis
We’ve driven past The Pure & Proper countless times over the years, but we’d never tried it until last night. Our only regret is that we didn’t try it sooner.
The old Pure Oil gas station has a nice quirky vibe to it. Every table was full, but we were easily able to have a conversation without having to raise our voices.
Kristin took great care of us and co-owners Richard and Heidi King stopped by to make sure we were enjoying our dinner.
The cheese board — 3 kinds of cheeses, olives, almonds, mustard, pickled vegetables, and toasted bread — was probably the best cheese board we’ve ever had. The portions were so generous that we ended up bringing some home.
My wife had the Baby Kale Salad with butternut squash, roasted beets, and feta cheese, and a cup of Potato & Leek Soup, and she enjoyed them both.
I had the Duck Leg Confit. The presentation was perfect. The duck had a crispy exterior and a tender and moist interior, and the spice level provided just the right amount of kick to the dish. I’m a big fan of duck and this ranks near the top of the list.
We split a Lemon Curd Tart for dessert. My wife thought it was a bit too sweet, but I thought it was just right. The crust was thin and pliable and we both agreed a little thicker and crispier crust would have made it better.
All in all, we had a great meal and a really nice evening. We liked it so much that when we got home we contacted 6 friends and we now have a reservation for 8 in a couple of weeks.
Pure & Proper is Cute & Delicious!
… moreMountain Mama
First impressions-they preserved a historical building that used to be one of the original and only fuel and service stations in Black Mountain.
The greeting-the hostess was sweet and genuine. Shortly after we were seated our server was punctual on getting drinks out and knowledgeable about the specials and answered questions about the menu. I ordered an avocado toast and mom got a double cheeseburger.
The food-I’ve never ordered avocado toast before and I didn’t know what to expect. This thing came with avocado, scrambled eggs, arugula, crispy fried onion, and something else with a nice crunch. Mom loved her cheeseburger. She’s in chemo so things taste weird to her but she enjoyed it and that was a win!
Atmosphere-the place was fairly quiet as we arrived at an odd hour, 2:30-3:00.
The Pure and Proper was an overall pleasant experience. The food was elevated but moderately priced, service genuine, and I just love the old service station building.
… moreKatrina Kalish
We did the chef’s table experience which was a bar seat right up against the kitchen. This is not your typical “watch the chefs work” experience. It was much more casual than we expected in the best way possible. We were able to take recommendations and order directly with the chef. He explained some of his ideas behind the dishes and it was a really great experience. Now the food…absolutely to die for! The duck leg was the best I’ve ever had. In the south it’s really hard to find people that make vegetables really delicious and the mushrooms and brussel sprouts did not disappoint. We will absolutely return next time we’re in the area.
My one recommendation would be that the restaurant put explanations for their different reservation types on open table.
… moreZay McCullough
I visited here in a group of 8 after we finished hiking nearby. We sat outside. We ordered around 2:25pm. I got the steak and eggs and my son got the French toast. I also ordered the lavender lemon drop. Everything was amazing with no complaints.
Someone ordered Brussels sprouts as an app which came at 2:40pm. It was tasty. We all enjoyed the meal and the drinks. Staff were hospitable and we had an enjoyable experience. We came closer to closing time and they had extra biscuits, which they gave us for free. They were SO GOOD and huge!!
We were able to split the bill equally and even pay online, which was so convenient! I’m sure we would return again next time we’re in the area!
… moreJennifer Cole Rodriguez
Everything is DELICIOUS!! The food, the staff, the interior are all 10 out of 10. Super flavorful and unique. I have eaten here so many times and always walk away chatting to whoever is with me for an extraordinary amount of time about how good what we ate was…oh and drank! The cocktails are equally delicious as their witty names. On a recent visit I introduced Pure to my boyfriend from the coast. This fella is a meat eater and who has never met a brussel sprout that he will mildly enjoy much less go back willingly for seconds. Until eating at Pure! Shockingly he cleaned the bowl. Following the brussels we had the gnudi, the duck and the pork chop. All exceptional and dishes we mentioned well into the rest of our stay in the mountains. And not only is the food fantastic, the design beautiful and inviting, the staff lovely, also the owners, Heidi and Richard, and their family and extended family who are often there, all make you feel like an A-list celebrity. I LOVE this place as much as I love this town and that’s a lot of love!!
… moreEveline Goulart
I had the chance to try both the lunch and dinner menus at Pure & Proper in Black Mountain, and it was an unforgettable experience!
For lunch, we ordered the Crispy Chicken Sandwich and the Duck Confit Sandwich and both were absolutely perfect.
The dinner completely exceeded our expectations. We also started with the Steak Tartare, and it was simply the best I’ve ever had in my life! I had the Flat Iron, and it was flawless. My husband ordered the Duck Leg Confit.
The desserts were delicious, and the atmosphere is both beautiful and cozy. I highly recommend making a reservation if you want to guarantee a table.
Every time I’m in Black Mountain, I’ll be back.
Thank you, The Pure & Proper, for this wonderful gastronomic experience!
… moreJoe MacKenzie
We hit this spot for brunch on Sunday, and what a treat. Fantastic, fresh made coffee with house made syrups- the mocha was fantastic; with the seasonal pumpkin sauce too. The main entrees were all wonderful! They were out of the meal I wanted, but the server went above and beyond to make it right. Great spot!
… moreEmmaline Fetting
From the moment we spoke to the hostess this was a five star experience. The staff is wonderful, being able to order a drink while you wait is a game changer. Food was impeccable, the first time I’ve walked away still talking about each dish in a long time. Bread service is a must have. Steak tartar was the best I’ve ever had. We ordered the pork chop and duck leg for our mains and wow, every bite was perfect. Highly highly recommend from top to bottom. Thank you to the staff, management, and owners!
… moreGarrison Everett
Worth the hype! We made a reservation the same day for a table in the dining room. The space was beautiful but there’s also several seats on the patio available. The service was excellent and even left a little note on our table regarding our anniversary reservation. Food was spectacular! We had the bread service, mussels, shrimp aguachile, and brussel sprouts. Barely had to pull our arm to get the hummingbird cake and it was also amazing. Cannot say enough about this place. If you’re in the area, make it a priority.
… moreWendy R
Came for Sunday Brunch and was NOT disappointed. Actually pleasantly surprised. As you enter, its warm and inviting. The staff was super friendly and walked us to our table downstairs. Large, wide staircase to a small basement with just a few tables made it intimate and quiet. There is outdoor seating as well both upstairs and downstairs. The coffee was hot and tasted great not bitter. The waitress was super nice and asked us the question we haven’t been asked- are there any food allergies I need to know about- that was a small thing but meaningful and stayed with us. The biscuit and gravy was phenomenal! I always ask for salt and pepper but 100% did NOT need it. The biscuit was huge and perfectly fluffy not heavy or greasy. Eggs over easy were perfect too. The steak and eggs were almost too pretty to eat but I assure you, I may just have to come back to get this dish again. Steak perfectly cooked and so full of flavor- awesome dish!! The crab cakes though, they were NOT full of fillers like bread crumbs or eggs. They were full of crab meat and flavor- not fishy either. Just amazing. The peaches eggs were cooked perfectly and the hollandaise sauce was the perfect topping . We ate slow because we didn’t want the brunch to end. They even finish keeping with the car theme and served the bill in an old warranty booklet. Please go and keep them in business as I will tell ALL of my friends! Coming back for dinner, soon!
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