The Pearl Ice Cream Parlor

  4.8 – 1,869 reviews   • Ice cream shop

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Nostalgic 1930s-style shop selling ice cream, sodas, malts & milkshakes, plus handmade candies.

The Pearl Ice Cream Parlor 54601

Address and Contact Information

Address: 207 Pearl St, La Crosse, WI 54601

Phone: (608) 782-6655

Website: http://www.pearlicecream.com/

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Order and Reservations

Order: Order online

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And a candy selection sure to draw some smiles from young and old alike. Read More. Located In Southwest Wisconsin. 207 Pearl St – La Crosse, WI 54601. Labels.

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Reviews

Michelle
November 2025: While visiting La Crosse, my husband and I stopped at the Pearl to grab a coffee and some locally made chocolates for dessert. The chocolates were amazing! I especially loved the toasted coconut truffle. The locally brewed coffee was great and we enjoyed sipping it inside while we smelled the fresh waffle cones being made next-door. Highly recommend stopping here!
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David Chong
Great freshly made ice cream! Waffle cones also freshly made, sundaes & banana splits! Nice atmosphere! Lots of choices for other sweets!
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Hank Zane
Three stores in one: cafe, ice cream shoppe and confectionery. The flow does feel like walking through three different spaces

Affogato is pictured and it was truly delicious! Also tried drip coffee and mint chocolate chip / cookies & cream waffle cone.

Did not get any candies but they have fudge, truffles, turtles and lots more. You’ll definitely find something for a sweet tooth
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XFamily 72789
When we come in town we always make a trip here. Some really good ice cream. love their plain chocolate ice cream. We always get candy from the shop. There is a coffee side too. Love the layout and history to this place. The staff is always so nice.
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Nora Mintcheva
Nestled in a charming town by the serene banks of the Mississippi River, there’s a true gem that’s been a local treasure for almost a century—The Pearl Ice Cream Parlor. If you find yourself in the area, this is an absolute must-visit spot, not just for the stunning views and welcoming town, but for an ice cream and candy experience that transports you back to a sweeter time.
Its quaint and well-decorated interior invites you into a cozy, nostalgic atmosphere where you can feel the warmth of tradition in every corner. The charm is not just in the decor, though—it’s in the taste of every delicious treat they serve.
What truly sets this place apart is their amazing variety of ice cream. From classic favorites to adventurous seasonal options, there’s something for every taste. However, there’s one flavor you absolutely cannot miss: lavender honey. It’s a delicate, floral delight that’s unlike anything you’ve ever tried—creamy with a hint of lavender that’s both soothing and refreshing. It’s the perfect balance of unique and comforting, and it’s worth the trip on its own. If you’re not a fan of ice cream, the candy selection is just as delightful.
So whether you’re passing through or planning a leisurely day in the town, make sure to stop by this timeless ice cream shop.You won’t regret it! It’s the kind of place that makes you feel like you’ve stepped into a living postcard—a small-town gem that’s as sweet as the treats they serve.
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Rick White
This place is a local treasure. Visited on 6.28.2025 and 6.29.2025 and enjoyed arguably the most delicious ice cream I have ever had. Their Turtle and Salted Caramel along with Vanilla and Mint Chocolate Chip flavors are AMAZING! The staff here is friendly and AWESOME! Highly Recommend to anyone traveling through La Crosse.
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Richard Petersohn
Wonderfully delicious ice cream and huge selection of other palate pleasing treats served and managed by attentive and very fine friendly staff. The venue is a wonderful treat in itself! You haven’t been to La Crosse until you’ve visited “The Pearl Ice Cream Parlor”!
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Mando
This place is like a time capsule.. you walk into it and you feel like a kid in a candy store. (Pun intended)
Their ice cream was delicious! Great variety of flavors! Great price, and their selection of candy was unbeatable!

Next time we’re in town, or near it… we’re stopping again!
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Sarah S
We love this place. It’s a must stop for anyone who loves ice cream, particularly those with kids. We most recently had two waffle cone ice cream flights for about $16. We also love the attached sweets shop and coffee house.
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Ellie Nodland
I booked the Pearl to cater my wedding at The Woods & Co venue in Pepin, WI. Even being a “long distance” catering event, the pricing was affordable as compared to other quotes and the team was super easy to work with. The ice cream cart arrived during dinner (on time) and the delivery driver set up the cart quietly and efficiently before leaving and returning for pick up two hours later. Upon return he made sure the leftover ice cream was packed away in my cooler prior to departing. Besides the great service, the ice cream is good too! I received lots of guest compliments.
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