Hours
| Friday | 10 AM–5 PM |
| Saturday | 9:30 AM–4 PM |
| Sunday | 10:30 AM–3:30 PM |
| Monday | 10 AM–5 PM |
| Tuesday | 10 AM–5 PM |
| Wednesday | 10 AM–5 PM |
| Thursday | 10 AM–5 PM |
Address and Contact Information
Address: 1765 Grant Ave, Novato, CA 94945
Phone: (415) 493-6824
Website: http://www.tagsdeli.com/
Menu Photos
Order and Reservations
Order: Order online
Photo Gallery
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Reviews
Lillian
Tagliaferri “Tags” is an old school Italian deli. They sell imported Italian food and wines and have a deli counter where you can get fresh made sandwiches. I have been a customer for over 20 years and I’m not even a local. I always make it a point to stop by to grab a sandwich when I’m in the area. It opened in 1997 by locals, father and son. is still going strong simply because they got darn tasty deli meats, delicious bakery sandwich bread choices, hot comfort Italian food done right, yummy bakery desserts, and imported food and wine.
The sandwiches are fantastic. My faves are the meatball, custom #1 (which reminds me of a typical Italian sandwich), and custom #12 grilled eggplant and artichoke. The meatballs texture are light and bouncy but with a substantial heftiness. The #1 is my #1, classic tried and true sandwich. The eggplant and artichoke is just a flavor bomb. Heck, I have had no sandwich I did not like from here. It’s all good! The prices are comparable to other delis. The size of the sandwich is hefty. Beautiful. I usually grab n go, but sometimes I eat there since they have some indoor tables. But when I go within a hour to closing time, the indoor seating area is usually shut down.
So if you want to order anything from the deli counter, the ordering protocol is grab a number from the red number dispensing machine on the counter and stand in line. If it is not busy, they will not call out numbers and will take customers in line order. So grab a number to be cover your bases. If you want to buy items not from behind the counter, purchase those by standing at the front register. Want to avoid the rush, they take online orders and call ins. But buckle in during peak lunch hours.
Customer service is great! To add, they do not use gloves but can you request them to when making your food. No attitudes. They’re cool with that.
… moreThe sandwiches are fantastic. My faves are the meatball, custom #1 (which reminds me of a typical Italian sandwich), and custom #12 grilled eggplant and artichoke. The meatballs texture are light and bouncy but with a substantial heftiness. The #1 is my #1, classic tried and true sandwich. The eggplant and artichoke is just a flavor bomb. Heck, I have had no sandwich I did not like from here. It’s all good! The prices are comparable to other delis. The size of the sandwich is hefty. Beautiful. I usually grab n go, but sometimes I eat there since they have some indoor tables. But when I go within a hour to closing time, the indoor seating area is usually shut down.
So if you want to order anything from the deli counter, the ordering protocol is grab a number from the red number dispensing machine on the counter and stand in line. If it is not busy, they will not call out numbers and will take customers in line order. So grab a number to be cover your bases. If you want to buy items not from behind the counter, purchase those by standing at the front register. Want to avoid the rush, they take online orders and call ins. But buckle in during peak lunch hours.
Customer service is great! To add, they do not use gloves but can you request them to when making your food. No attitudes. They’re cool with that.
sara marie
Marcus was very nice. The place was very clean. The sandwich was large. I liked the vinegar and peppers. French Bread was puffy. Macaroni salad was good. Cookies and beverages available. $32 for 2 sandwiches and 2 small sides.
… moreAnnie Wilson
Pretty sure I just ate the best turkey sandwich I ever have in my life! I was sharing with my young son so the soft roll we chose was perfect and so delicious. I wasn’t expecting a market inside and love the assortment of harder to find items. Can’t wait to come again and load up the fridge and pantry with all this authentic goodness. Everything is so fresh, airy feeling and super clean. Oh, and the service was stellar! So friendly and upbeat. They definitely deserve my 5 star review. Thank you!
… moreD B
Been coming to Tags since I was a kid. The quality is still exceptional. On top of that I can always find all of my Italian needs here.
… moreAndrew Dabydeen
What a great spot, so glad that I decided to stop by with a group of friends. They have a large option of meats and vegetables to choose from which all look delicious. You can tell they only sell high quality products here. Can’t wait to come back and try out other options.
… moreSarha Riley
The bread is so dry in relation to the mayo and topping, be sure to have a large drink to wash it down
… moreMaria Neff
Next to lucky market off seventh and Grant Avenue downtown Novato. Family owned deli that has served Bay Area for years with catering , too.
It’s little Italy in Novato. Anything in refrigeration pasta is amazing. Imported Italian treats and oils. Fresh coffee is amazing. Great old school feel. My salami sandwich is a tradition .
… moreIt’s little Italy in Novato. Anything in refrigeration pasta is amazing. Imported Italian treats and oils. Fresh coffee is amazing. Great old school feel. My salami sandwich is a tradition .
Peter Maffei
Excellent selection of imported goods, fresh food (ravioli, lasagna, pasta), and great quality sandwiches.
… moreNathan Ferhart
Literally my favorite sandwich place. It’s very conveniently located, and their service is excellent. The pastrami sandwiches are very good as well as their prosciutto sandwiches. Very fresh ingredients and fast service in a friendly atmosphere
… moreJason Bedell
E X P E N S I V E!!!!
The rent here is cheap but everything else is crazy expensive. Like Beverly hills expensive. Las Vegas expensive. 16 for a slim sandwich.
… moreThe rent here is cheap but everything else is crazy expensive. Like Beverly hills expensive. Las Vegas expensive. 16 for a slim sandwich.