4.8 – 959 reviews • Donut shop
✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dine in ✔️Take out
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Reviews
Amy Gelber
This is the absolute best place around for doughnuts and all things doughnut related! You have to get there early and there might be a line, but fear not- it goes quickly and gives you time to consider what to get. We always get the raspberry filled for Hanukkah- absolutely delicious. I also love the custard filled with chocolate on top. But they have all sorts of options including bacon, m&ms, holiday themed, cake, crullers, it goes on and on. I’m shocked that Duncan has moved in next door- but honestly the locals know what’s up and head straight to NC Jelly. They were slammed packed on a Wednesday morning at 9 am. When I got home my donut was still slightly warm and absolutely divine!!! Very reasonable price! Go support this small business, you won’t be disappointed.
… moreHeiker Medina
Skip Dunkin and come here instead! Their donuts taste so fresh and the glaze is wonderful. I’d like a little less glaze for my preference, but I’m ordering a dozen next time!!
… moreDaegan
I love seeing a local spot thriving literally right next to one of the big chain donut shops!
You can tell when you walk in that the donuts are fresh, the selection is awesome, and its clear the community loves it because people are constantly in and out.
I love that you get to choose fillings in certain donuts. I love the variety of cake donuts and old fashioned donuts, and they really know how to make them!
We stopped here on our drive out to the beach and this is definitely gonna be a staple spot for us moving forward!
… moreLara Mi
The best donuts on this side of the Mississippi! You will not be disappointed. Went in around 9am on a Tuesday and it was pretty quiet, maybe the morning rush had just passed but there was still almost too many kinds to choose from. The lady was nice and could tell I was overwhelmed by the selection and she was so kind and offered to put together an assortment of specialty donuts for me. Got 2 dozen and the chocolate glazed was my favorite, the old fashioned maple came in close second. The vibe is old school, simple and clean. Will definitely be back!
… moreWilliam Weitz
Great donuts for the years coming here. The are definitely worth a drive. Order ahead or get here early for full selection. Updated menu photos Jan 2026.
… moreSteve (BigGreek)
Stopped in here on my way to Greensboro and these Donuts were honestly freaking amazing. I haven’t had a real GOOD donut in so long I forgot how good they can taste. They were super moist, and huge! I got here around 11 and everything still tasted super fresh and not stale in the slightest. The filled donut I got had SO MUCH filling in it. They do not skimp here! The Maple Bacon was good, but it was greasy IMO. I probably wouldn’t get it again, but that is solely personal preference! I will absolutely be going back here!
Apple Fritter – 9.1/10
Glazed with Lemon Filling – 9.3/10
Maple Bacon – 7.5/10
… moreMike Petrasek
OMG! The ABSOLUTE BEST donuts I’ve EVER had! Their regular donuts are HUGE and SO amazing! Their maple bacon donut BLOWS AWAY Duck Donuts version! The cake donuts are good too, but much smaller and not great. You can easily spot the 3 cake donuts in the pic (1 blueberry, 2 chocolate iced). Chocolate chip donut was waaay overpriced for some reason.
… moreRobertsMom NC
We loved the donuts we bought here. So many varieties and I love that you can choose a filling to go with your chosen donut. Stay was attentive. It was busy when we stopped in but they are organized. The donuts tasted super fresh! Well worth the drive.
… moreCindy Hammonds
When we come to Eastern NC, my husband insists on stopping here every time. He is an apple fritter connoisseur. He says NC Jelly makes the best. He loves the ones with pecans.
It’s best to get there early. They sell out fast. On Saturday mornings, be prepared to wait in a line, but it moves fairly quickly.
Everything we have ordered has always been good and fresh.
… moreCamila Hargett
Visited this donut shop for the first time today, and it was such a sweet experience. The donuts were fresh and delicious, but what truly stood out was the kindness of the lady who helped me, she made me feel so welcome. You can tell this place is run with heart. I’ll definitely be back!
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