Flour

  4.1 – 194 reviews   • American restaurant

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✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery Flour 07030

Address and Contact Information

Address: 500 Jefferson St, Hoboken, NJ 07030

Phone:

Website: http://www.flourhoboken.com/

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Order and Reservations

Reservations: resy.com

flourhoboken.com

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Flour Hoboken

Flour bursts onto the scene as a thrilling new American restaurant helmed by the dynamic duo of Ray Falco and Justin Avila, owners of their renowned sister …

Book Your Flour Reservation Now on Resy

About Flour. Flour is an ingredient-driven, new American restaurant, with a strong focus on hand-made pastas. Flour. 500 Jefferson St. Hoboken, NJ 07030. Get …

Flour (@flourhoboken) · Hoboken, NJ – Instagram

14K followers · 163 posts · Tuesday – Sunday Reservation link below.

Reviews

Kyla Carter
I had a reservation on Valentine’s Day, so surely I knew it’d be packed. We were serviced quickly, the waiter did a great job of explaining the menu, and the appetizers came quickly. The entrees did take a very long time, which makes sense since it’s cooked fresh, but paired with the time limit to a table was not the greatest feeling. The tables are also extremely close together, so you have to squeeze into the booth and be mindful not to put your behind on the neighboring table. It was also very loud, I couldn’t hear my partner speak and felt we had to yell. Overall, food was good. This is a good spot for takeout or grabbing a bite with a friend, but it’s not a romantic setting.
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Joe Caprio
Overall, a nice dining experience even though we felt quite rushed. The high quality of the food is fairly well documented here, which makes one wonder why just the average Google score. On food alone they could and should be scoring at a 4.5 or above. We’ll start with the food. We ordered the whipped ricotta (7.5/10, $21), pesto gnocchi (8.2/10, $32), Mexican street corn (8.3/10, $35) and olive oil cake (7.6, $14). Solid scores across the board, but also nothing necessarily spectacular. While the portions are generally small, the dishes are quite rich so it works. Immediately once our plates were cleared they wanted to get our dessert order in. We needed a second to breathe so just asked to think it over. They came back minutes later asking again, so we just went ahead and ordered the olive oil cake thinking well we’d still have five minutes before it arrived. Nope, it was at the table within 30 seconds. Not only that, our check was dropped off immediately after, barely after taking our first bite (mind you, this was 6:59p for a 6pm reservation). Another thing I see mentioned here, the lack of tap water. There is just no excuse for this and a simple money grab to sell bottled water. All in all, if they cleaned up these few silly items, they’d be better off in the long run. $132 for 2 people is pretty pricey, even considering the natural savings of being a byob (which is almost negated by that high prices). They just need to make the dining experience more relaxed and enjoyable to justify the high price tag most people would be willing to pay for quality.
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Lyn
Food was decent, but portion size is very small for the price. Disappointed the server taking care of us. Didn’t really check in on how the food was during our meal. Favorite was the corn pasta dish
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Anastasia
The service was horrible. The hostess was incredibly rude, and seemed that she completely hated the job and everyone around her. The steak tartare was very good and the pasta was alright. Just like the other reviews mentioned it’s INCREDIBLY loud in there. And I don’t think it’s because of the amount of people, I’ve been to much tighter more packed restaurants where I was able to talk and enjoy my evening. But at this restaurant everyone was genuinely yelling at each other to talk like it was a college bar.
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Tony Lamboy
Ima chef around the area, passed by looking for new places to try must say was impressed. Tuna crudo was delicious, perfect balance of citrus, not a big fan of fennel but ate every bite. The mexican street corn pasta was a great fusion of mexican and italian using agnolotti. Nice vibes nice open kitchen concept will be coming back for sure
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M
Came here for the first time after trying to carve out time for months to make a visit. Was pleasantly surprised by the ambiance and the friendly knowledgeable waiters, the aesthetic and design of the restaurant as well as each plate was worth the visit alone. We had the popular ricotta toast and were immediately impressed by how delicious it was- as well as the spicy Caesar salad- would come back for these alone! Unfortunately we probably will order a different pasta dish on our next visit as the gnocchi had overwhelming lemon flavor- and as someone else mentioned in the reviews a bit overpriced for 7-8 pieces of gnocchi my partner had the cavatelli and felt it was overpowered by a possible cardamon flavor ? Definitely started our visit on a high but as the restaurant soon filled up for the dinner rush, noise and smells filled the room (poor ventilation?) and it was getting difficult to hear each other. Would recommend and come again though.
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Dalila Garcia
Flour in Hoboken was a solid find. The ambiance is low-key and chill, perfect for a relaxed dinner. You have the option to sit inside or outside, which is always a plus. Parking is on the street, but we were lucky enough to grab a spot right in front, which made getting there stress free.

We started with the whipped ricotta served with sweet peppers on the side and mussels as appetizers, both were really good. Honestly, you don’t realize how much you need whipped ricotta in your life until you try it.

For entrees, I had the Mexican street corn pasta, and it was fire. It captured the full flavor of street corn, and I’d honestly go back just for this dish alone. My partner had the spicy rigatoni, which was also really good, though I personally would have liked a bit more heat.

Service was great. Our server was friendly, checked in on us often, and even brought us a complimentary glass of champagne when he found out we were celebrating our anniversary, which was a really nice touch.

Overall, everything was cool, the food delivered, and we left happy. Definitely a spot worth checking out if you’re in Hoboken.
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Nilesh Patel
This review was required after the half a dozen visits in the past 18 months. I have come with a large party and a small intimate party. The pros are clearly the BYOB which allows me to spend a higher per item price on the menu while enjoying my own favorite wine. That being said the decor, the vibe (lighting, ambiance, service) more than compensate as this truly is the neighborhood restaurant on the upper west or upper east sides across the river. The food is inventive and approachable not pretentious. The dishes are constructed both for the tongue and for the eyes. I would recommend this over a trek into the city if what you’re looking for is great food in a great environment. I like the printed plates that are the default place settings prior to the meal because they invoke a pleasant mood, but I also love the actual stoneware and flatware at the restaurant which feel both elegant and homey at the same time.

The starters are well executed and tasty. I do wish there was a complementary amuse bouche to really cement the family vibe but I don’t know the logistics and timings and expense that that would entail. The beet carpaccio leaves one thinking they had a great dish and not missing a protein. The whipped ricotta is fantastic and I’m always left wondering how much effort went into getting the flavor and airy creaminess into the ricotta. In the past I thought the ratio of bread to ricotta was off with too much ricotta but it is perfect now.

The steak tartare was excellent and though I initially thought the pringles were a gimmick (and the presentation is a bit gimicky since its still in the can) the actual contrast of the flavor is great. I would not have been bothered by a crusty bread or handmade chips but the pringles can was definitely more memorable.

I thought the pastas are, as a whole, quite good. Not overcooked, oversauced or overseasoned. I think some of the detractors want all of those things though on the negatives I did feel that the malfadine this last time had been dummed down a bit and could use some more punch for the adult palate, unless it is the effective kids menu offering. On the positives the spicy rigatoni was excellent and I craved more sauce even after the dish was gone. The squid ink bolognese was excellent though the aroma was a bit fishier than I expected. The mexican street corn pasta is one of my favorites and made me wish for summer. The ochi is a great dish concept but I wish it was a single bite not two. There is no complaint on the flavors and the story weaved together by the very different dishes and flavors seems well constructed despite the variety of inspirations and backgrounds as it just seems American, a melting pot which speaks to its diners themselves.
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Kelly Moran
Started with whipped ricotta and Caesar salad- both were delicious!
Food – corn pasta was cold and boring
S’mores Tart – s’mores are warm, therefore this dessert should be warm. It was cold…
Service- terrible, she never asked how our food was once! And dropped the bill.
Lastly, they don’t offer tap water so you need to pay $6 for a bottle…kinda crazy
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Jenna Gervasio
Really surprised this place has 4.2 stars! The food was phenomenal! Everything we had was over the top, plus it’s BYOB. The truffle ricotta app was awesome!! The steak was cooked perfectly and I loved the sauces it came with. The octopus was rubbed in this delicious smokey seasoning and it was so tender. The lamb ragu pasta was awesome, very rich. The lemon cream pasta was great too. I cannot wait to go back. You will not be disappointed
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