First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Sarah W
This is the best First Watch I’ve visited. The food was delicious. The fruit for the Floridian French toast was fresh and flavorful, and the million dollar bacon had a lot going on but was balanced and tasty. The breakfast tacos were also well received. I’d eat breakfast here again for sure!
… moreAnna
Went here to try the fall items because of Tik Tok and it was amazing! I got the hot honey Chipotle chicken hash with my eggs scrambled and it was one of the best brunch dishes I’ve ever had. I would 100% go back and get it again. There were so many different flavors going on that complimented each other so well, and you got a lot of food for your money. We also tried the pumpkin spice donut holes to start. I would actually skip these, because they were dry. I also wasn’t super into dipping sauces, I’m not a huge caramel fan. I got the Blazing Dragon to drink and it was absolutely delicious, but I actually do not think that it was worth almost $6.
… morePaul Cate
This is our first time eating here at First Watch in Fayetteville Arkansas, will not be our last either, the breakfast food here is outstanding as well as the wait staff. We had The Works Omelet and it is definitely protein Omelet and cooked to perfection, coffee ☕️ is reasonable too and very delicious. Everything was great , if your in the area stop in and have a great meal here. They also give Veterans discount too.
… moreJennifer Smith
This was hands down my worst experience at First Watch I have ever had. Payton, our waitress, was not very attentive.. would disappear often.. so much so, we waited well over 15 min to get our ticket, even though it wasn’t busy. She finally gave us our ticket and it wasn’t ours (but we didn’t find out until we went to check out). We waited there for about 5 min until we were even acknowledged. One gentleman tried to help and had to go get someone else (since we had asked to split our ticket).. She started repeating the items back to us and we recognized it wasn’t ours. The two that were trying to help left to get someone else to help (still not our server). That gentleman said, “she put a discount on it and tried to get your ticket as close as she could to your ticket price.”
I said, “Excuse me? What WAS our ticket price?”
Turns out, our ticket was $5 less than the ticket we were given — even with the discount. The attitude she gave us for not wanting to pay for someone else’s ticket was uncalled for, unacceptable, and unprofessional.
My food, however, was delicious.
… moreCristal Avalos
I’ve visited this restaurant several times, and every experience has been consistently excellent. The food is always fresh, flavorful, and clearly made with care. One standout is the Million Dollar Bacon—it’s absolutely delicious and a must-try! The service is just as impressive: friendly, attentive, and genuinely welcoming. It’s the kind of place where you feel appreciated every time you walk in. Highly recommend for anyone looking for great food and an inviting atmosphere!
… moreAaron Anderson
Had a fantastic breakfast at First Watch this morning. I went with the chorizo omelette—packed with flavor, perfectly cooked, and surprisingly came with a fresh, crisp side salad that balanced everything out. A nice touch you don’t expect with breakfast, but it worked.
My wife had the lemon pancakes, and they were next-level. Light, fluffy, and bursting with real lemon flavor—not the artificial stuff. You could tell everything was made fresh, from scratch.
Great food, clean spot, and solid service. We’ll definitely be back. First Watch knows how to do breakfast right.
… moreVanessa Zeiger
The best breakfast! Mom and I both ordered turkey gravy and biscuits, it was the best gravy! Biscuit cooked perfectly. I had poached eggs medium and they were done perfectly. The potatoes are squares WITHOUT skins. That is such an upgrade. Most people leave the scrappy skins on. We will be back. It was so good. Highly reccomend.
… moreAndy Tice
Arive early with little to no wait. Our order came out quick. The server was nice and kept drinks topped off. The potatoes could have used a few more minutes on the flat top. But I get it, cooking that amount of potatoes is some work. Overall, good food, clean restaurant and good service.
… moreStormi Metheny
This has instantly become my favorite restaurant. I’m a farmer who eats clean and organic regularly, so eating out and enjoying it is very rare for me. Every single time I’ve come (sometimes even back to back days in a row I genuinely love it so much) I’ve had the fastest service, everyone working here just looks happy to be alive and is very helpful and attentive. Best of all, the food is clean, and SO FRICKIN DELICIOUS MAN!!! I eat my FILL and leave feeling energized and ready to conquer the day- not heavy and ready for a nap with a tummy ache. And the cherry on-top is that it’s literally the most affordable restaurant I’ve ever been to. All restaurants are too expensive these days, and if you want healthy or organic or fresh? Arm and a leg, no less. Here, I get a meal, two drinks, multiple extra sides and all the fixins for like $24. Cannot possibly rave enough about this place, and plan to make it my #1 brunch stop for as long as they’re around!! Well done, the world desperately needs more healthy and affordable options that are easy to reach. So thankful to have found this little gem.
… moreRhonda Cooksey
Great food, great service, great atmosphere. The wait time was not properly conveyed. About 30 minutes turned into more than 1.5 hours. Everything was great but would have appreciated a more accurate wait time to help our decision to dine.
… more