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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 7727 Mall Rd Suite A, Florence, KY 41042
Phone: (859) 283-9800
Menu Photos
Order and Reservations
Order: Order online
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Reviews
Sa Ga
It was popping on a Friday morning. Lots of people, but we only waited 5 minutes to be seated . Our waiter was nice and quick. Food was good. It was my first time going here. We got breakfast tacos came with a side of black beans, they were very good. We also got a Belgian waffle and the rustica omelette. The best thing was their health drink i believe calles “morning meditation”, which was just revitalizing!
… moreRileyRue22
Great food and would recommend going at least once. They have a warm mixed berry compote that was amazing on toast and the bacon was perfect!
Wasn’t the most comfortable eating experience though. Felt almost impossible to have a conversation because we were sat next to a table with a VERY loud woman, but the whole place was really loud in general. I think there are too many tables/people for how small the restaurant is.
Will definitely try to catch it at a less busy time if we go back.
… moreWasn’t the most comfortable eating experience though. Felt almost impossible to have a conversation because we were sat next to a table with a VERY loud woman, but the whole place was really loud in general. I think there are too many tables/people for how small the restaurant is.
Will definitely try to catch it at a less busy time if we go back.
Katelyn Fugate
This was my first trip to First Watch after not having been for many years. The food was delicious, the service was great, and the atmosphere was nice. I ordered the classic breakfast and upgraded my potatoes to the million-dollar potatoes. They were amazing!! The prices are what you would expect from a sit-down restaurant, I spent about $20 on endless coffee, my breakfast platter, and the upgraded potatoes. I think I would get a specialty drink instead of the endless coffee in the future or stick to my standard (water). It is a great choice for something different or catching up with friends! Would recommend
… moreShannon Spencer
The food was divine! Our service was perfection! Rarely do I dine Ina place where the food looks just like the pictures! I even bought the cook book! We’re bringing a taste of the Midwest back to our mountain home in Montana.
Big thanks to the lovely waitress! I’m sorry I forgot your name, but I loved how sweet you were to us! That avocado toast rocks!
… moreBig thanks to the lovely waitress! I’m sorry I forgot your name, but I loved how sweet you were to us! That avocado toast rocks!
paula jones
Be sure to sign up for the text messages and get a free breakfast on your for your birth month. We had two seasonal favorites today they were both served quick hot and fresh. double bacon, Parmesan hash and also the Asada breakfast tacos.
… moreJustine Spaulding
Such a great place to relax and eat hardy food that was truly amazing! Kid and family friendly. Great environment and service. We will be back. Highly recommend.
… moreJack Posey
Pretty good food. A nice stop and dine while taking a trip for us. The place was a little loud, but not too crazy. It was lunch time
… moreRachel Henson
I’ve eaten here once about a year ago and the food was good. However, I doordash as a side job (primary job being an operations supervisor) and came in yesterday to retrieve an order. I requested help from 3 different servers and all of which had no idea what i was talking about. One server said “if you have an order, it will be over there (in reference to a to go order shelf).” She moreso ignored me. Another woman came over and accused me of lying about the missing order because I had someone else’s order in my hand. After, I’d shown that it was a seperate order, she walked away and never returned. Lastly, a thin blonde older woman comes to me and yells at me. I explained the issue. I was waiting for somebody’s order for over 30 mins while holding the one seperate order the entire time. She says, “IT’S ALREADY BEEN FULFILLED!!” I explained that I hadn’t seen it he entire time I’d been there. “WELL SOMEBODY ELSE MUST HAVE TAKEN IT!!!” She then also walked away. I stayed in contact with the customer the entirety of this situation and she called the restaurant during some time of all of this. In the end, I just went through the 2 bags that had been on the shelf the entire time I was there. I found her order mislabeled under “Web” and provided the customer with her food. They mislabeled her order and tried to blame me. Will NEVER eat at this establishment. If you’re not a customer eating in, you will be disrespected and you are not valued. The staff acts snooty and stuck up. If you order out, your food will sit on the shelf getting cold for however long. It’s not placed on a warmer. Its not remade after sitting for an extended period of time. It gets neglected. As for the customer, she understood the situation entirely and was very apologetic for the terrible treatment due to this establishment.
… moreVivek Sonukale
We recently visited First Watch for brunch, and it was an exceptional experience. From the moment we walked in, we were greeted with warm smiles and a cozy atmosphere that set the tone for a delightful meal.
Ambiance
The ambiance at First Watch is inviting and comfortable, with plenty of natural light and a modern, yet homey decor. It’s the perfect spot for a relaxed brunch with friends or family.
Service
The service was impeccable. The staff was friendly, attentive, and genuinely seemed to care about providing a great dining experience. Our server was knowledgeable about the menu and offered excellent recommendations.
Food
The food at First Watch is the star of the show. The menu is diverse, offering a variety of healthy and indulgent options.
Overall Experience
First Watch is more than just a place to eat; it’s a place to enjoy a moment of your day. The combination of excellent food, stellar service, and a welcoming atmosphere makes it a standout in the brunch scene. Whether you’re looking for a healthy start to your day or a more indulgent treat, First Watch has something for everyone. I highly recommend it and can’t wait to return!
… moreAmbiance
The ambiance at First Watch is inviting and comfortable, with plenty of natural light and a modern, yet homey decor. It’s the perfect spot for a relaxed brunch with friends or family.
Service
The service was impeccable. The staff was friendly, attentive, and genuinely seemed to care about providing a great dining experience. Our server was knowledgeable about the menu and offered excellent recommendations.
Food
The food at First Watch is the star of the show. The menu is diverse, offering a variety of healthy and indulgent options.
Overall Experience
First Watch is more than just a place to eat; it’s a place to enjoy a moment of your day. The combination of excellent food, stellar service, and a welcoming atmosphere makes it a standout in the brunch scene. Whether you’re looking for a healthy start to your day or a more indulgent treat, First Watch has something for everyone. I highly recommend it and can’t wait to return!
Macy Stewart
Took myself on a breakfast date today to try the seasonal menu. I got the honey chipotle chicken hash, and a purple haze. My server, Janine, was incredible!
… more