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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
Address and Contact Information
Address: 2243 Franklin Rd SW Ste B, Roanoke, VA 24014
Phone: (540) 656-3474
Menu Photos
Order and Reservations
Order: Order online
Photo Gallery
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Reviews
MegR LoCo
Delish! I have been to First Watch only once (different location) and it was very disappointing. This was a wonderful redemption! The hostesses and waitress were wonderful, kind and genuinely happy to be serving.
The food was fresh and yummy! Highly recommended! (We had a Sunday brunch)
… moreThe food was fresh and yummy! Highly recommended! (We had a Sunday brunch)
Nita Bur
Listen. You all made me very happy this morning beginning with my first sip of coffee that brought a smile to my face. The food is delicious! The staff is very friendly and professional. The carrot cake pancake was amazing! The chorizo omelet and potatoes were so delicious! Thank you so much!
… moreMarquita Kirby
This place was awesome. Our server was really friendly. 100% would recommend.
… moreMichael B
While driving back from New Orleans. We stopped for breakfast in Salem, Bc well we not going to Mass. today. And desided to try First watch. Didnt even know it was a franchise. Actually thought it was a new small town diner.
But that aside. After a mild wait for breakfast. Was tempted to leave, But it was right next to a sheetz and was in a perfect spot to get gas and chow. we waited it out. The staff was on a whole level of friendly. We were clearly in southern charm area. We were offered coffee. Which was go go juice witchcraft. It was trulyon par with military field coffee, for the weak of heart grab a extra sugar, Which was pure cane, So get massive points for that. We ordered honey carmel coffee to start, And way better then any starbucks. Seriously. crazy yummy. Even though reading the menu was like reading a novel to stir the taste buds. We got a what i think was a local starter, the million dollar bacon, for like 10 bucks, you get four strips of bacon that was basically maple syrup mild salted bacon with spices. Its more of a catch thing. I highly suggest skipping it. But If you get it, you will tell right away its the extra cheap bacon on par with Mcdonalds, just with a kick. mild kick. like a three year old wearing socks kick.
The rest of the mild wasnt bad, the gavy and biscuits was high on pepper, But some folks like that. They messed up the next two orders with the eggs. And offered nothing as a excuse for the mistake. I got the traditional with sour dough toast. I suggest folks pass on that toast and stay with the healthy whole wheat. And the sausage links while nice size, were over cooked. Woudl say it was because it was crazy busy.. But i saw 12 empty seats. the bottle neck of seating and wait staff is the lack of moving bus people. But back to the food.
The tru fetca would have been close to perfect if it woudlnt be the mix up on the eggs going to the wrong plate. Over all. i gave the food 3 stars. Bc the menu read was to long for when is placed on the plate. Seriously. the traditional. 2 egg, cubed homefries, two links of sausage and toast. 14.00. yes, the resturant looked all new age and awesome. But you need to ask yourself. Are you good for a fancy franchise with higher prices. Or you just want breakfast and dennys down the road serves basically the same breakfast for 5 bucks cheaper. To each their own.
… moreBut that aside. After a mild wait for breakfast. Was tempted to leave, But it was right next to a sheetz and was in a perfect spot to get gas and chow. we waited it out. The staff was on a whole level of friendly. We were clearly in southern charm area. We were offered coffee. Which was go go juice witchcraft. It was trulyon par with military field coffee, for the weak of heart grab a extra sugar, Which was pure cane, So get massive points for that. We ordered honey carmel coffee to start, And way better then any starbucks. Seriously. crazy yummy. Even though reading the menu was like reading a novel to stir the taste buds. We got a what i think was a local starter, the million dollar bacon, for like 10 bucks, you get four strips of bacon that was basically maple syrup mild salted bacon with spices. Its more of a catch thing. I highly suggest skipping it. But If you get it, you will tell right away its the extra cheap bacon on par with Mcdonalds, just with a kick. mild kick. like a three year old wearing socks kick.
The rest of the mild wasnt bad, the gavy and biscuits was high on pepper, But some folks like that. They messed up the next two orders with the eggs. And offered nothing as a excuse for the mistake. I got the traditional with sour dough toast. I suggest folks pass on that toast and stay with the healthy whole wheat. And the sausage links while nice size, were over cooked. Woudl say it was because it was crazy busy.. But i saw 12 empty seats. the bottle neck of seating and wait staff is the lack of moving bus people. But back to the food.
The tru fetca would have been close to perfect if it woudlnt be the mix up on the eggs going to the wrong plate. Over all. i gave the food 3 stars. Bc the menu read was to long for when is placed on the plate. Seriously. the traditional. 2 egg, cubed homefries, two links of sausage and toast. 14.00. yes, the resturant looked all new age and awesome. But you need to ask yourself. Are you good for a fancy franchise with higher prices. Or you just want breakfast and dennys down the road serves basically the same breakfast for 5 bucks cheaper. To each their own.
Haven V
This location never fails me. The food is always fresh & tastes amazing whether I go in or take out.
I love just about everything on the menu.
… moreI love just about everything on the menu.
Michael Griffith
The food was hot and fresh and made perfectly. Service was great.
… moreIKeep ItReal
I love this breakfast spot that I go here almost everyday when I get off from a 12hr long shift I most definitely recommend and I order the bacon that make you feel like a millionaire and the best bacon you could ever taste that “million dollar bacon” and a waffle the waffle is the best i promise you gotta go try it but from the beginning of me going there (late 2024) i got At least 4 pieces of bacon now (mid 2025-Now) i get from 2 to 3 i thought y’all was just rushing or half sleep cause i go when y’all just open all i ask is can you please put some more bacon in the tray for us customers this is a example right below in this picture
… moreTracy Andrews
Went today for the first time! We were absolutely shocked at how delicious and hot the food was! Mimosas are delicious! Going back next weekend!
… moreFoodies & Friends
Clean, fresh & friendly. Tasteful food at an affordable price. We did a breakfast/brunch and wasn’t disappointed. Food was great and service was superb. Definitely will be showing our face back here!
… moreNathaniel Sawyers
Breakfast tacos are amazing. The lightly pickled red onions are everything you want. You just didn’t know it. Breakfast special sauce and the cheesy eggs. Chefs kiss. Carne asada cooked to perfection
… more