

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
Address and Contact Information
Address: 12070 Jefferson Ave #1820, Newport News, VA 23606
Phone: (757) 249-9420
Menu Photos
Order and Reservations
Order: Order online
Photo Gallery
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Last Updates
Reviews
Our server was extremely friendly and honestly one of the better servers we’ve had in a while. He recommended one of the new seasonal items-the chimichurri steak and eggs hash-which we decided to try. It was reasonably priced and very flavorful. I do wish there had been a few more pieces of steak, but overall it was filling and something | probably wouldn’t have ordered without the recommendation.
Our food came out hot, fresh, and in a timely manner. Aside from the parking, everything about the experience was positive.
I think the best thing that we got was definitely the double bacon Parmesan hash it was salted a little bit on the heavier side, but it actually won’t all the other items. I really liked the little bacon mix that added savory into the entire dish. Combine with the potatoes, egg and arugula, it actually balanced out decently well. I did not expect this quality from a chain restaurant and this was my first time trying first watch and I was not disappointed at all.
Tell them ricotta pancakes were good, but I think the lemon cream was a little bit of the sweeter side so if you have a sweet too, if you definitely would like it I didn’t really taste the ricotta inside the pancake, although it was nice how they actually infused it into the pancake rather than just sprinkling it on top. I was actually trying to get the cinnamon pancakes that were seasonal, but unfortunately, they ran out of the cinnamon chip pancakes, so I had to get these, but it wasn’t that bad. The lemon was tart but honestly more sweet than tar depend depends on your preference. I like it a little more tartar but if you like sweet stuff, you definitely will like it.
Lastly, the Bacon avocado omelette was not bad. It actually was lack a little bit of flavor in the omelette itself, and the toast on the side was basic toast. I didn’t really expect too much. It was kind of plain multigrain bread with just a little bit of butter. The potatoes, though were actually quite nice. I really liked how one side was fried while the rest was soft and had a soft crunch. I never had a hash like that but now that I tasted it, I don’t think I prefer hash in any other way. I’d rather have it this way than completely fried or shredded and it gives a little bit of variety in soft or crunchy textures.
Service was definitely great. The waiter checked on us very often sometimes too often but I rather have that than the other way around that was very good. It was definitely crowded even though we came on a Monday. Can’t imagine this place in the weekends. I’m sure you’ll be booked so maybe if you can make a reservation I would highly recommend it or arriving early to get a seat before you are able to dine in.
The honey caramel latte was definitely on the sweeter side so if you don’t like sweeter drinks definitely get the regular iced coffee. I found that to be also a little bit on the sweeter side as well so maybe ask for less sugar if you like your coffee really really unsweet.
I stopped eating at first watch for a while because of issues with this location and williamsburg. Recently I tried a first watch location in va Beach and they were so sweet and customer service top tier I thought I could start eating here again consistently. The answer is no as you obviously dont care about customers past who you deal with in-person and if that’s the case then stop offering delivery through third party apps, it doesn’t completely absolve you of responsibility or customer service.
In opening the food, the turkey sausage is cold to the touch, there are 2 syrups for the French toast but no mixed berry compote and the eggs are scrambled instead of over hard, it doesnt even look like this was 4 eggs that i paid for and its not how i asked nor eat eggs. I literally ordered over hard eggs at the va beach location and few days ago it did not look like what is pictured. This location does not care. This was a waste of money and disappointing that I cant enjoy favorite chain restaurant in my area but have better experiences 45 minutes away or in other states this is absolutely ridiculous
We finally tried this place and it was not bad!
It is so much larger in size than we thought.
I got the 2 for you: Monterey club and chicken avocado salad and a honey caramel crunch. Everything was very good on my end.
My husband got the farmhouse hash skillet and the purple haze drink. He said his drink was amazing! Same with mine. I just wasn’t very hungry. My plate was still quite a bit of food though. The half sandwich was super thick! I ended up taking the salad home. I’ll try something with egg next time.
This was my first visit here and I think this may turn into a ‘Go-to’ because it truly is a welcoming environment.