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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dine in
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 1 Bergen Town Center, Paramus, NJ 07652
Phone: (201) 477-9147
Menu Photos
Order and Reservations
Order: Order online
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Reviews
Nikita Riddick
Food is delicious and always prepped perfectly. The portion sizes are excellent. The staff is friendly and helpful. I’ve been several times and each experience is better than the last.
PS. The millions dollar potatoes are amazing!
… morePS. The millions dollar potatoes are amazing!
TheTallFoodie
Came here for Valentine’s Day weekend fully expecting chaos, and yes, it was packed. Luckily I checked in through the app, which made everything smooth. We were seated right when the app notified us. The restaurant was clean, bright, and well organized.
Our first server, Samantha, was incredible. Polite, sweet, accommodating, and very patient since it was our first time at this location and the menu is pretty big. She joked around with us and made brunch genuinely fun.
I started with the seasonal Pineapple Express drink. Pineapple, orange, coconut water, lime, agave, and a mint crystal rim. It tasted fresh, not syrupy, and super refreshing.
Food wise, we ordered the Traditional Breakfast with bacon, fresh seasoned potatoes, and a biscuit. The biscuit was a little cold the first day, but everything else was great. I also got the limited time B.E.C. which was outstanding. Hardwood smoked bacon, folded eggs, aged cheddar, sweet peppers, arugula, Calabrian chili aioli, roasted garlic aioli on griddled sourdough. Buttery, slightly spicy, creamy, and packed with flavor. I added Bob’s Red Mill cheesy grits and the blueberry lemon cornbread. The cornbread with whipped lemon butter was a sleeper hit.
The potatoes were excellent, well seasoned but not overly salty. The bacon had that perfect edge crisp with great flavor.
This location was so good we came back the next day. Same Traditional Breakfast, and this time the biscuit was warmer and the potatoes came in a full bowl. I switched it up and ordered the Bacado Omelet with bacon, avocado, Monterey Jack, pico, greens, and toast, plus cheesy grits again. The grits were even cheesier and creamier this time. I added sparkling water and a Belgian waffle for good measure. Everything was excellent. Great portions and fair pricing.
Shoutout to our second server Ariday. Friendly, sweet, and very helpful.
I also took home the limited Chimichurri Steak and Eggs Hash. Great portion, tender steak, and good flavors overall, but it was very salty which took away from it.
Overall, great food and great service. Definitely recommend. We are already planning to come back to try the multigrain pancake, French toast, barbacoa chilaquiles bowl, chile chorizo omelet, holey donuts, million dollar potatoes, elevated egg sandwich, farmhouse hash, BLTE, and the Purple Haze.
… moreOur first server, Samantha, was incredible. Polite, sweet, accommodating, and very patient since it was our first time at this location and the menu is pretty big. She joked around with us and made brunch genuinely fun.
I started with the seasonal Pineapple Express drink. Pineapple, orange, coconut water, lime, agave, and a mint crystal rim. It tasted fresh, not syrupy, and super refreshing.
Food wise, we ordered the Traditional Breakfast with bacon, fresh seasoned potatoes, and a biscuit. The biscuit was a little cold the first day, but everything else was great. I also got the limited time B.E.C. which was outstanding. Hardwood smoked bacon, folded eggs, aged cheddar, sweet peppers, arugula, Calabrian chili aioli, roasted garlic aioli on griddled sourdough. Buttery, slightly spicy, creamy, and packed with flavor. I added Bob’s Red Mill cheesy grits and the blueberry lemon cornbread. The cornbread with whipped lemon butter was a sleeper hit.
The potatoes were excellent, well seasoned but not overly salty. The bacon had that perfect edge crisp with great flavor.
This location was so good we came back the next day. Same Traditional Breakfast, and this time the biscuit was warmer and the potatoes came in a full bowl. I switched it up and ordered the Bacado Omelet with bacon, avocado, Monterey Jack, pico, greens, and toast, plus cheesy grits again. The grits were even cheesier and creamier this time. I added sparkling water and a Belgian waffle for good measure. Everything was excellent. Great portions and fair pricing.
Shoutout to our second server Ariday. Friendly, sweet, and very helpful.
I also took home the limited Chimichurri Steak and Eggs Hash. Great portion, tender steak, and good flavors overall, but it was very salty which took away from it.
Overall, great food and great service. Definitely recommend. We are already planning to come back to try the multigrain pancake, French toast, barbacoa chilaquiles bowl, chile chorizo omelet, holey donuts, million dollar potatoes, elevated egg sandwich, farmhouse hash, BLTE, and the Purple Haze.
Nehal
This new brunch spot is located on the Route 4 side of parking lot in BTC. Modern cozy dining space with lots of seats available. We went there on Sunday noon time and surprisingly it wasn’t packed. We got a table right away.
The menu has lots of brunch style dishes, combos of half sandwich, green and soups and a variety of drinks. I loved the purple haze, it was citrusy but little sweet at the same time. I ordered the carne asada breakfast tacos from the holiday menu. It came with three soft tacos filled with eggs, beef cubes, pickled onion, avocado, pica de gallo, and the valentina hot sauce. All the ingredients together tasted delicious. It was a good portion for lunch. I was able to switch the beans with greens as well.
The staff and our server all were very friendly. All the drinks and dishes came out within short time. Overall our whole family had a good brunch experience. We will be visiting here more often now since it’s so close to our home.
… moreThe menu has lots of brunch style dishes, combos of half sandwich, green and soups and a variety of drinks. I loved the purple haze, it was citrusy but little sweet at the same time. I ordered the carne asada breakfast tacos from the holiday menu. It came with three soft tacos filled with eggs, beef cubes, pickled onion, avocado, pica de gallo, and the valentina hot sauce. All the ingredients together tasted delicious. It was a good portion for lunch. I was able to switch the beans with greens as well.
The staff and our server all were very friendly. All the drinks and dishes came out within short time. Overall our whole family had a good brunch experience. We will be visiting here more often now since it’s so close to our home.
M A
First watch is the new brunch location in the area. As I walked in I was greeted and assisted by the manager named Bill. He was outstanding and accommodated through my dining experience there. The food was delicious and the quantity was amazing. My favorite was the purple haze drink they offer and their potatoes ! I liked the aesthetic of the place. The restaurant is clean and the workers there gave such great customer service. Our waitress Zaurria was fantastic she was able to answer all our questions pertaining to the menu and some wonderful recommendations in the menu. Her attentiveness enhanced our dining experience. Two thumbs up for first watch !
… moreMelissa A. León
I’m am so exited First Watch is now close to me! I’ve loved going to First Watch when I visit my bestie in Ohio and now it’s closer to me – yay! It’s located in the Bergen Town Center towards the back by Homegoods & Kohl’s – they also have their own lot right in front.
I had the honor of visiting during the family & friends event and everything was absolutely delicious. I tried my son’s farmer’s skillet hash (5/5) and I ordered the trifecta with a banana granola almond pancake, chicken apple sausage and over easy eggs (5/5), also tried the millions dollar potatoes(5/5) and wow! They are so tasty! For beverages I had a cold brew (5/5) perfectly made not bitter, just smooth one of the best cold brews I’ve had! The kale tonic (5/5) was also delicious – It’s really refreshing and light, I love that its sweetness is naturally from lemons & Fuji apples.
Service by Adrian (I hope that’s right) was great! He was very attentive, welcoming and friendly.
Ambience was chill, cute casual breakfast, brunch, lunch spot – I’m looking forward to coming again!! Thank you First Watch!
… moreI had the honor of visiting during the family & friends event and everything was absolutely delicious. I tried my son’s farmer’s skillet hash (5/5) and I ordered the trifecta with a banana granola almond pancake, chicken apple sausage and over easy eggs (5/5), also tried the millions dollar potatoes(5/5) and wow! They are so tasty! For beverages I had a cold brew (5/5) perfectly made not bitter, just smooth one of the best cold brews I’ve had! The kale tonic (5/5) was also delicious – It’s really refreshing and light, I love that its sweetness is naturally from lemons & Fuji apples.
Service by Adrian (I hope that’s right) was great! He was very attentive, welcoming and friendly.
Ambience was chill, cute casual breakfast, brunch, lunch spot – I’m looking forward to coming again!! Thank you First Watch!
Jeff T. Critic
First Watch
1 Bergen Town Center
Paramus, NJ 07652
Coffee
Double Bacon Parmesan Hash
This breakfast & brunch chain restaurant recently opened within the complex of the Bergen Town Center mall. It is not located inside the mall, but in the lower level parking lot next to Home Goods.
I knew this location was going to be on the money because there was an hour wait when my girlfriend and I checked in.
To entertain yourself while you wait, window in the surrounding stores until you receive a text message alerting you that your table is ready.
When we were seated, I was impressed already. The chairs are comfortable and they automatically provided all three utensils; most places only provide a fork and knife and I always have to request a spoon.
These are a couple of the menu items I explored:
Coffee:
I usually never order coffee whenever I dine out because I am not a fan of milk or half & half. First Watch provides vanilla and hazelnut coffee creamers.
As a bonus, the coffee is served in a refillable carafe ( similar to IHOP); if it is empty, the server will gladly refill it.
Double Bacon Parmesan Hash:
This was a unique, but phenomenal breakfast plate. I knew this signature item was going to be a winner when I saw the sidewalk billboard poster.
It was topped with a vegetable medley, over easy eggs, bacon and smothered in Alfredo sauce. The plate was very filling and I didn’t feel bloated afterwards.
If you decide to dine here, I highly recommend arriving in the morning or early afternoon because they close every day at 2:30 PM.
#firstwarch #firstwatchparamus #coffee #frenchvsnillacreamer #hazelnutcreamer #doublebaconparmesanhash
… more1 Bergen Town Center
Paramus, NJ 07652
Coffee
Double Bacon Parmesan Hash
This breakfast & brunch chain restaurant recently opened within the complex of the Bergen Town Center mall. It is not located inside the mall, but in the lower level parking lot next to Home Goods.
I knew this location was going to be on the money because there was an hour wait when my girlfriend and I checked in.
To entertain yourself while you wait, window in the surrounding stores until you receive a text message alerting you that your table is ready.
When we were seated, I was impressed already. The chairs are comfortable and they automatically provided all three utensils; most places only provide a fork and knife and I always have to request a spoon.
These are a couple of the menu items I explored:
Coffee:
I usually never order coffee whenever I dine out because I am not a fan of milk or half & half. First Watch provides vanilla and hazelnut coffee creamers.
As a bonus, the coffee is served in a refillable carafe ( similar to IHOP); if it is empty, the server will gladly refill it.
Double Bacon Parmesan Hash:
This was a unique, but phenomenal breakfast plate. I knew this signature item was going to be a winner when I saw the sidewalk billboard poster.
It was topped with a vegetable medley, over easy eggs, bacon and smothered in Alfredo sauce. The plate was very filling and I didn’t feel bloated afterwards.
If you decide to dine here, I highly recommend arriving in the morning or early afternoon because they close every day at 2:30 PM.
#firstwarch #firstwatchparamus #coffee #frenchvsnillacreamer #hazelnutcreamer #doublebaconparmesanhash
Melanie Tam
I had been to a First Watch in another state before and liked the food. When I found out they were opening one nearby, I wanted to check it out. I had signed up for their emails/promotions ahead of their opening and had a coupon for a BOGO free entrée for my birthday. Unfortunately, I didn’t know that the coupon was not valid on the expiration date (you have to use it before that date, so just keep that in mind). We still ate there anyway. My daughter, hubby, and I stopped in on a Saturday at around 12:30. We were quoted a 35 minute wait, but it was closer to an hour. But the nice thing is that you can shop around, they’ll text you when your table is ready, and you have 10 minutes to get there.
I had the Pesto Chicken Quinoa Bowl (quinoa, kale, shredded carrots, roasted tomatoes topped with chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs). This is what I had when I first tried First Watch and it’s just as good as I remembered it. It’s actually what made me start liking quinoa in the first place. The chicken breast was perfectly cooked, and the dressing gave it a nice zest. For a drink, I had the Kale Tonic Fresh Juice (Kale, Fuji apple, English cucumber and lemon). This was very refreshing but a bit sweet so I watered it down myself. Hubby had the Works Omelet, which he upgraded with Million Dollar Potatoes as the side, and he seemed to like it. I just saw that they have a seasonal menu, so it’s nice that they have their classic items but also some other dishes on rotation. I definitely want to come back but I wouldn’t come on a Saturday or if I do, I would try to come when it opens.
… moreI had the Pesto Chicken Quinoa Bowl (quinoa, kale, shredded carrots, roasted tomatoes topped with chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs). This is what I had when I first tried First Watch and it’s just as good as I remembered it. It’s actually what made me start liking quinoa in the first place. The chicken breast was perfectly cooked, and the dressing gave it a nice zest. For a drink, I had the Kale Tonic Fresh Juice (Kale, Fuji apple, English cucumber and lemon). This was very refreshing but a bit sweet so I watered it down myself. Hubby had the Works Omelet, which he upgraded with Million Dollar Potatoes as the side, and he seemed to like it. I just saw that they have a seasonal menu, so it’s nice that they have their classic items but also some other dishes on rotation. I definitely want to come back but I wouldn’t come on a Saturday or if I do, I would try to come when it opens.
Arely Cesti
The food was pretty good and our server (Ariday) was phenomenal making sure we were good despite how busy it was. The chicken apple sausage patty was my favorite. The hot chocolate also did not disappoint. Will definitely be back again!
… moreHurlie Yang
I absolutely love First Watch! It’s easily one of my favorite brunch spots. Everything is always fresh, flavorful, and beautifully presented. Their Farmhouse and Market Skillet Hash are my go-to orders every single time, super comforting, hearty, and just perfect. Whether it’s a casual weekend brunch or a road trip stop, First Watch never disappoints!
… moreAlicia N.
Not a good experience. The interior is very nice. Menu was good. Unfortunately, although the food came out and looked good, the potatoes were cold/lukewarm- literally some were cold, and some warm- not hot. Eggs were cold. Cheesy grits were awful and flavorless. My water glass came out dirty with lipstick on it. Silverware again, came out dirty. It wouldn’t hurt to have staff polish the silverware if there is an issue with the dishwasher. We decided to cut our losses and leave with most of the food on our plates. We were not even asked if the food was okay when clearly most food was left on the plates. We paid, left, won’t return.
… more