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✔️Dinner ✔️Dine in
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Ayah Restaurant brings an authentic Moroccan dining experience to SoHo, blending traditional flavors with modern design. Led by chefs Geoffrey Lechantoux and Aïcha Sbaih, the menu features highlights like Chhiwates, Ayah Pastilla, and slow-cooked Tajines, plus unique cocktails by mixologist Adrien Lefort. With a stunning, Moroccan-inspired interior, Ayah offers a vibrant, immersive atmosphere for a one-of-a-kind dining experience in New York City.
Hours
| Tuesday | Closed |
| Wednesday | 5:30 PM–1 AM |
| Thursday | 5:30 PM–2 AM |
| Friday | 5:30 PM–2 AM |
| Saturday | 5:30 PM–2 AM |
| Sunday | 5:30 PM–12 AM |
| Monday | Closed |
Address and Contact Information
Address: 77 W Houston St, New York, NY 10012
Phone: (212) 501-8900
Website: https://www.ayahrestaurant.com/
Menu Photos
Order and Reservations
Reservations: sevenrooms.com
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Ayah Restaurant brings an authentic Moroccan dining experience to SoHo, blending traditional flavors with modern design. Led by chefs Geoffrey Lechantoux …
Reservation at Ayah Restaurant – SevenRooms
Ayah Restaurant brings an authentic Moroccan dining experience to SoHo … dining experience in New York City. 77 West Houston Street, New York, NY, 10012.
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Reviews
Mehri Gulamova
We came here for a birthday celebration. The food was good—we ordered the Chiwat Tower, which was okay but the portions were small for the price, and the beef rolls, which we enjoyed. For dessert, the pistachio brûlée was nice.
The service was also good, and they gave us complimentary treats at the end, which was a lovely touch. The ambiance and décor are amazing. I just wish they had belly dancers or a show earlier in the evening, not only later at night.
Overall, I would recommend this place, especially for celebrations.
… moreThe service was also good, and they gave us complimentary treats at the end, which was a lovely touch. The ambiance and décor are amazing. I just wish they had belly dancers or a show earlier in the evening, not only later at night.
Overall, I would recommend this place, especially for celebrations.
Paola Aguilar
This restaurant is absolutely worth trying. The menu is excellent, and the balance between sweet and savory flavors is simply perfect. Every dish has its own unique taste, and you can truly appreciate the layers of spices and ingredients in each bite.
The service was outstanding. In a time when many restaurants seem to have forgotten the importance of good service, this place truly stands out. Our server gave us great recommendations and made the whole experience even better.
It’s also a lovely place to celebrate a special occasion. The space isn’t very large, but it’s beautifully decorated with a Moroccan ambiance that makes the experience feel warm and authentic.
The only thing I missed was the live show they usually have, which starts after 10 pm. My reservation was much earlier, so I wasn’t able to see it. Hopefully next time!
… moreThe service was outstanding. In a time when many restaurants seem to have forgotten the importance of good service, this place truly stands out. Our server gave us great recommendations and made the whole experience even better.
It’s also a lovely place to celebrate a special occasion. The space isn’t very large, but it’s beautifully decorated with a Moroccan ambiance that makes the experience feel warm and authentic.
The only thing I missed was the live show they usually have, which starts after 10 pm. My reservation was much earlier, so I wasn’t able to see it. Hopefully next time!
Amandip Kaur
We came here to celebrate our friends birthday and had an amazing experience. The food was delicious: everything was perfect for sharing and I especially liked the chicken tagine and briouats dishes (the spices and ingredients complimented each other very well). Drinks were very good but I would recommend skipping the Zeytoon martini (overhyped) and instead taking the Climbing goats cocktail. The staff was very hospitable; setting was gorgeous; late night entertainment was unmatched. You should book after 10pm if your coming for the music & dance performances. Highly recommend this place for celebratory dinner — it’s definitely a vibe !!!
… moreDiogo
I had an amazing experience at Ayah Restaurant.
This is not just a restaurant. It truly feels like a full Moroccan experience. From the moment you walk in, the atmosphere makes you feel immersed, thanks to the live music, especially the oud, the traditional Moroccan guitar, which sets an authentic and intimate tone throughout the night.
The food and drinks were excellent, beautifully prepared and full of flavor, and I had a great French red wine. The live belly dancing by Hanna was stunning and added another unforgettable layer to the experience.
What truly elevates Ayah is the people, and that starts with Jeremy. His outstanding performance as a manager is evident in every detail, from how smoothly the restaurant runs to how genuinely warm and attentive the entire team is. Every staff member, from the hosts to the servers and support staff, made us feel welcome and cared for, and that level of hospitality clearly reflects his leadership.
If the Moroccan experience is anything like what they showed us here, I am definitely booking a vacation to Morocco. Amazing people, unforgettable atmosphere, and a place I will absolutely return to.
… moreThis is not just a restaurant. It truly feels like a full Moroccan experience. From the moment you walk in, the atmosphere makes you feel immersed, thanks to the live music, especially the oud, the traditional Moroccan guitar, which sets an authentic and intimate tone throughout the night.
The food and drinks were excellent, beautifully prepared and full of flavor, and I had a great French red wine. The live belly dancing by Hanna was stunning and added another unforgettable layer to the experience.
What truly elevates Ayah is the people, and that starts with Jeremy. His outstanding performance as a manager is evident in every detail, from how smoothly the restaurant runs to how genuinely warm and attentive the entire team is. Every staff member, from the hosts to the servers and support staff, made us feel welcome and cared for, and that level of hospitality clearly reflects his leadership.
If the Moroccan experience is anything like what they showed us here, I am definitely booking a vacation to Morocco. Amazing people, unforgettable atmosphere, and a place I will absolutely return to.
Anna Levenets
Absolutely love this restaurant!
Amazing service, super friendly and fun team, and such a warm, positive vibe. You can really feel the passion behind this place — huge respect to the people who opened it!!!
Special shoutout to Jeremy, hands down the best manager. His energy, professionalism, and attention to detail make the whole experience feel effortless and special. He truly knows how to create the perfect atmosphere.
Everything here is just excellent. Highly recommend!
… moreAmazing service, super friendly and fun team, and such a warm, positive vibe. You can really feel the passion behind this place — huge respect to the people who opened it!!!
Special shoutout to Jeremy, hands down the best manager. His energy, professionalism, and attention to detail make the whole experience feel effortless and special. He truly knows how to create the perfect atmosphere.
Everything here is just excellent. Highly recommend!
Yasmin Winston
We Arrived for dinner at around opening at 5:30 pm on a Saturday for date night. We were met with exceptional hospitality and food — fresh from the kitchen. Paul was an amazing server, and he paid key attention to us from the time we sat down. For appetizers we got the tuna tartare and cheese briwat, both absolutely delish. For our entrees we ordered the ayah burger and the merguez. Both options were meaty and packed with bursting flavor. Dessert we ordered the Pastilla with berries and of course had some mint tea.
Overall, I rate Ayah 7.5/10 because I feel as though you must have a sophisticated palate to enjoy the flavors this restaurant has to offer and there is not much for picky eaters. I will be back again simply for the fact that the hospitality and attention we received, were easily 10/10.
… moreOverall, I rate Ayah 7.5/10 because I feel as though you must have a sophisticated palate to enjoy the flavors this restaurant has to offer and there is not much for picky eaters. I will be back again simply for the fact that the hospitality and attention we received, were easily 10/10.
Alexander Williams
Ayah is now one of my favorite restaurants. The food/beverages, service and atmosphere where all top notch.
The ambiance is stunning: intricate lanterns, layered textures, and warm lighting create a space that feels immersive, intimate, and luxurious.
We sat at the bar and were served by Mia. Phenomenal bartender and our service was 10/10! Adrian’s cocktails are also incredibly balanced, highly suggest you ask the bar for recommendations!
For food, we had the ‘Meat Platter’. A perfectly prepared platter of an assortment of meats, and an assorment dipping sauces. Each one was cooked so tender we never needed our knives!
The food and drinks made this place a must see for me in NYC, but Mia’s service is the reason we will be back!
… moreThe ambiance is stunning: intricate lanterns, layered textures, and warm lighting create a space that feels immersive, intimate, and luxurious.
We sat at the bar and were served by Mia. Phenomenal bartender and our service was 10/10! Adrian’s cocktails are also incredibly balanced, highly suggest you ask the bar for recommendations!
For food, we had the ‘Meat Platter’. A perfectly prepared platter of an assortment of meats, and an assorment dipping sauces. Each one was cooked so tender we never needed our knives!
The food and drinks made this place a must see for me in NYC, but Mia’s service is the reason we will be back!
Zayda Amaya
I was here to celebrate my birthday with friends and it was amazing! We had such a nice dinner. The service was excellent, food was delicious and the drinks were strong and good. The place is stunning and the atmosphere is definitely very nice.
… moreSabie
The food was incredible, the ambience was amazing, we thoroughly enjoyed the belly dance performance and oud. Above all, Jesus was the best server/bartender we could have ever had, he made such great conversation and helped us have the best time ever. Such a hospitable and wonderful place
… moreNawal Magh
I recently had dinner at this Moroccan restaurant in NYC, and it truly felt like a little escape to Marrakech. The atmosphere was warm, elegant, and filled with the aroma of spices that instantly set the mood. The decor was stunning — intricate lanterns, mosaic tiles, and soft music that made the whole experience feel authentic and cozy.
The food was exceptional — from the flavorful lamb shank mrouzia to the perfectly made bastilla and the fresh mint tea served with care. Every dish tasted homemade and beautifully presented. The service was also wonderful; the staff was attentive, kind, and took the time to explain the dishes.
It’s the kind of place that makes you slow down, enjoy every bite, and soak in the ambiance. A hidden gem in NYC for anyone who loves rich flavors and a truly Moroccan dining experience. I can’t wait to go back! ✨
… moreThe food was exceptional — from the flavorful lamb shank mrouzia to the perfectly made bastilla and the fresh mint tea served with care. Every dish tasted homemade and beautifully presented. The service was also wonderful; the staff was attentive, kind, and took the time to explain the dishes.
It’s the kind of place that makes you slow down, enjoy every bite, and soak in the ambiance. A hidden gem in NYC for anyone who loves rich flavors and a truly Moroccan dining experience. I can’t wait to go back! ✨