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Address and Contact Information
Address: 70 Forsyth St, New York, NY 10002
Website: https://instagram.com/mam.nyc
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Order and Reservations
Reservations: resy.com
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Mắm (@mam.nyc) • Instagram photos and videos
35K Followers, 607 Following, 210 Posts – Mắm (@mam.nyc) on Instagram: “70 Forsyth St, NYC Mon/Thu/Fri: 5p-9p Sat/Sun: 12p-4p @phe.nyc Coming soon…”
Book Your Mắm Reservation Now on Resy
What started out as one of the city’s most beloved pop-ups is now fully at home on the Lower East Side, serving up some of the city’s most superb and …
Restaurant Review: Mam Serves the Most Exciting Vietnamese …
It is, however, enjoying star treatment in New York City as the main focus of Mam, an evolving Vietnamese kitchen on the Lower East Side that …
Reviews
Elizabeth Latham
We really enjoyed our experience at Mam! We didn’t have reservations but they were able to accommodate us within 10 minutes of our arrival. I know we werr very lucky, but the team seemed incredibly efficient which I am sure was 80% of our luck. 😉
The staff was friendly and helpful in explaining what we were eating and how Vietnamese people typically eat the items. Each dish we had was fabulous in its own way. I particularly enjoyed the eggplant and fried vegetable rolls.
I don’t think I have ever had Vietnamese food, but based on my experience at Mam I will plan to sample more.
… moreThe staff was friendly and helpful in explaining what we were eating and how Vietnamese people typically eat the items. Each dish we had was fabulous in its own way. I particularly enjoyed the eggplant and fried vegetable rolls.
I don’t think I have ever had Vietnamese food, but based on my experience at Mam I will plan to sample more.
Carmela Ver
Incredible Vietnamese food. The flavors are bold and authetic. The staff are also very nice and pleasant to converse with. Just be aware that the portion sizes are on the smaller end compared to most Vietnamese restaurants, so it’s perfect for people with smaller appetites or who don’t necessarily want leftovers. Highly recommended! I’d definitely come back again
… moreJESUS LOVES
Hands down the best authentic Vietnamese food. I’m from NC and this is so much better than a high end restaurant I went to New York time square. So good! I went with my bestie and cousin because I heard about this place on YouTube and decided to give it a try because the restaurant is set up like a third country. Loved it! Love the vibe! Food was good and so was the service
… moreCecilia Lee
Food 3.25/5
Service 4/5
Ambiance 3.5/5
Value 3/5
Mam truly delivers on homey, authentic Vietnamese vibes, especially with the traditional seating setup. Their menu is highly unique and adventurous, you won’t find these traditional dishes at many other Vietnamese spots, which is a big win for authenticity
Didn’t appreciate the portion & value. While the food is conceptually interesting, the portion sizes are notably small. For example, the Pho portion is roughly half the standard size found elsewhere, yet the price is approximately 40% higher (even accounting for the no-tipping policy)
Dishes We Tried:
Đậu Tấm Hành (Fried Tofu) (4/5): My personal favorite and the least “fried” dish. The combination of scallions and sauce worked perfectly with the great tofu texture
Stuffed Snails (3.5/5): Unique presentation, but the flavor leaned heavily toward the pork filling rather than the snail
Pho Bo (3.5/5): Loved the noodles and the beef quality was decent, but the bowl size was alarmingly small
Chả Nhái Fried Frog & Pork Pancake (3.5/5): Good fried texture, though the overall flavor was just okay and didn’t love that it contained bones even though it was called out in the menu
Tom Chien (Fried Prawns) (3/5): A unique dish for sure. My friends loved the chip-like crispiness, but I struggled with eating the whole shrimp. (Caution: Chew slowly; the shells can be poky!)
Bun Dau Dac Biet (3/5): An adventurous but traditional dish with pork belly, intestines, and blood sausage. A fun DIY experience, but not my personal favorite flavor profile. This was also my friends fave cuz she likes the traditional stuff!
… moreService 4/5
Ambiance 3.5/5
Value 3/5
Mam truly delivers on homey, authentic Vietnamese vibes, especially with the traditional seating setup. Their menu is highly unique and adventurous, you won’t find these traditional dishes at many other Vietnamese spots, which is a big win for authenticity
Didn’t appreciate the portion & value. While the food is conceptually interesting, the portion sizes are notably small. For example, the Pho portion is roughly half the standard size found elsewhere, yet the price is approximately 40% higher (even accounting for the no-tipping policy)
Dishes We Tried:
Đậu Tấm Hành (Fried Tofu) (4/5): My personal favorite and the least “fried” dish. The combination of scallions and sauce worked perfectly with the great tofu texture
Stuffed Snails (3.5/5): Unique presentation, but the flavor leaned heavily toward the pork filling rather than the snail
Pho Bo (3.5/5): Loved the noodles and the beef quality was decent, but the bowl size was alarmingly small
Chả Nhái Fried Frog & Pork Pancake (3.5/5): Good fried texture, though the overall flavor was just okay and didn’t love that it contained bones even though it was called out in the menu
Tom Chien (Fried Prawns) (3/5): A unique dish for sure. My friends loved the chip-like crispiness, but I struggled with eating the whole shrimp. (Caution: Chew slowly; the shells can be poky!)
Bun Dau Dac Biet (3/5): An adventurous but traditional dish with pork belly, intestines, and blood sausage. A fun DIY experience, but not my personal favorite flavor profile. This was also my friends fave cuz she likes the traditional stuff!
Ant Wirjoprawiro
Their Pho and spring rolls were fantastic, and I’d come back just for these. Some of their other more ‘authentic’ dishes are definitely more of an acquired taste, personally didn’t love them. Service after being sat was great, but service while waiting for a table is a hot mess – they have no system and seemingly just sit people down in whatever order they feel like, be prepared to stand up for yourself and fight for a table.
… moreHuỳnh T. Hiếu – Huynh Liam LLC
If you’re craving bold Vietnamese flavors in NYC, this mắm spot is a must-try! The fried chicken is crispy outside and juicy inside—super flavorful and not greasy at all ✨. The snails are fresh and seasoned just right, perfect for anyone who loves seafood .
My favorite has to be the bún đậu mắm tôm — authentic, funky in the best way, and served with all the classic sides . And don’t skip the tamarind sauce — it’s sour, sweet, and addicting . Everything together tastes like home but with NYC vibes .
Highly recommend bringing friends so you can order a bunch of dishes and share!
… moreMy favorite has to be the bún đậu mắm tôm — authentic, funky in the best way, and served with all the classic sides . And don’t skip the tamarind sauce — it’s sour, sweet, and addicting . Everything together tastes like home but with NYC vibes .
Highly recommend bringing friends so you can order a bunch of dishes and share!
Bella Danh
Mam captures the energy of Vietnamese street-style dining, with servers carrying big trays packed with dishes and moving swiftly around the room. Service was impressively fast, we had our drinks and food in under 10 minutes. A great experience.
… moreAaron P. Chen
The food is just as impressive as the decor. It’s a fantastic place to explore traditional Vietnamese dishes you might not find elsewhere. I was particularly impressed with their mastery of flavors; every bite is a delightful surprise. The dishes are based on a combination of sour and spicy notes, but it’s not a simple, one-dimensional heat. Instead, you taste a complex blend of flavors, from the soft acidity of tamarind to the fresh kick of chili. These are perfectly balanced with the rich aromas of a medley of spices like lemongrass, galangal, and basil. This approach gives each dish a deep, authentic Southeast Asian character, creating a truly memorable culinary experience.
This restaurant is truly a hidden gem! The moment you walk in, the charming and unique atmosphere sets it apart from typical Vietnamese eateries. It’s clear the owner has a strong vision, creating a cozy and special space.
… moreThis restaurant is truly a hidden gem! The moment you walk in, the charming and unique atmosphere sets it apart from typical Vietnamese eateries. It’s clear the owner has a strong vision, creating a cozy and special space.
Wook Chung
Mam simply redefines what you can expect from a Vietnamese restaurant and street food. They are focused – a few items done with pizazz and a punchy attitude. Mam’s food is unapologetic. And they hit it out of the park almost each and every dish.
Just to be clear, if it is simply for the food, this is an absolute 5 stars and beyond. The chicken cartilage is absolutely sublime and is a match made in heaven for beer (which they do not sell). The fried shrimp was also crazy soft-shelled and flavorful. And the complements continue for each and every dish. Every dish is a creation and has a statement to make. The premier blood sausage, intestine, vermicelli cubes, and basil leaves was inetresting. You get to taste 4~5 different pieces of protein with fermented fish or shrimp sauce. Some combinations were wonderful while others felt a bit experimental. But it does not matter. The entire food experience is unique, punchy, and fabulous.
Now where the experience starts to fall apart is the seating situation. I totally understand that it is the Vietnamese street experience, with plastic chairs and tables. All of this is good. Except the street they are on reeks of urine thanks to the park across the street and a construction site. They are rapidly expanding indoor space to the building space next to them but it is an absolute mess. It almost feels like they’ve taken over a 150ft section of the block. I’m sure there’s a slightly better way to strike the balance with street nostalgia and a somewhat comfortable place to enjoy their creations.
Service was on the slower side but also empathize as the servers need to run around 3 or 4 separate shops as well as a busy street, navigating the wait lines.
Mam is absolutely a unique and worthy experience. We loved it. And cheering for the establishment to expand while addressing the sanitary problems.
Warning: if you are sitting in those small plastic stools outdoors, be prepared for knee pain,
… moreJust to be clear, if it is simply for the food, this is an absolute 5 stars and beyond. The chicken cartilage is absolutely sublime and is a match made in heaven for beer (which they do not sell). The fried shrimp was also crazy soft-shelled and flavorful. And the complements continue for each and every dish. Every dish is a creation and has a statement to make. The premier blood sausage, intestine, vermicelli cubes, and basil leaves was inetresting. You get to taste 4~5 different pieces of protein with fermented fish or shrimp sauce. Some combinations were wonderful while others felt a bit experimental. But it does not matter. The entire food experience is unique, punchy, and fabulous.
Now where the experience starts to fall apart is the seating situation. I totally understand that it is the Vietnamese street experience, with plastic chairs and tables. All of this is good. Except the street they are on reeks of urine thanks to the park across the street and a construction site. They are rapidly expanding indoor space to the building space next to them but it is an absolute mess. It almost feels like they’ve taken over a 150ft section of the block. I’m sure there’s a slightly better way to strike the balance with street nostalgia and a somewhat comfortable place to enjoy their creations.
Service was on the slower side but also empathize as the servers need to run around 3 or 4 separate shops as well as a busy street, navigating the wait lines.
Mam is absolutely a unique and worthy experience. We loved it. And cheering for the establishment to expand while addressing the sanitary problems.
Warning: if you are sitting in those small plastic stools outdoors, be prepared for knee pain,
Bao Tuan Tran
The food is good and worth my trip to New York just for trying it out. The service is just out standing, nice, friendly and really warm welcoming. We were really satisfied and surprised that they refuse to take tips even through they deserve much more than that. We will definitely come back next visit to New York.
… more