SUGARFISH, a food-centric full-service restaurant, features a unique omakase-style service based on Nozawa’s 50 plus years of experience in Japan and the US. The menu features only tradition-based sushi of the highest quality, offered in four Trust Me® options, as well as an array of a la carte sashimi, sushi, and hand rolls made with carefully sourced fish, warm and loosely-packed rice, and crisp nori. SUGARFISH has locations in Los Angeles and New York City. For more information follow SUGARFISH on Instagram, Facebook and Twitter.
Celebrated local sushi chain serving traditional rolls & sake in a chic, intimate space.
Zartosht
I was in town on business and decided to try Sugarfish for a take out order. I ordered Organic Edamame, Salmon Eggs, Uni (sea urchin gonads), 2 cut roll with Lobster and Yellowtail Sushi. Everything was well prepared and tasted pleasant. But to be honest, I just did not understand the crazy hype and prices. They even add a bunch of other fees (almost 20%) to all orders, even carry out.
As for the vibe, it’s always jam packed. So be prepared to wait, even on weeknights. Inside it is pretty loud. All in all it is a very nice and elegant restaurant with bar, with not a lot of seats, so it adds a lot of character.
… moreJames Brown
I’ve been to this location (and a bunch of the others) a bunch of times and this time, I was genuinely disappointed. The fish quality was good as always, and maybe it was lunch or the first table they served, but the rice quality, temperature and form was TOTALLY off. The rice was cold, the rice was meh and the rice fell apart on every piece. I’ve never had this happen before. You come to SUGARFISH for the rice! I hope it was a 1 time thing and I’ll definitely go back to try it one more time, but maybe lunch is the wrong time to go? We’ll see. I’ll edit this after I go back.
… moreNathan Hale
Incredible quality, unbelievable flavor, and perfectly coursed timing. Seriously, so good that I should be allowed to put more stars. The Trust Me menu is perfection!
… moreRebecca Famous
My daughters and I came here on a recommendation from one of my employees while in town for our mother daughter vacation. We love sushi and being from Pennsylvania wanted to try a great place while on the California coast.
I decided to get the nozawa trust me and let my daughters try some of it so they could try a bunch of new things, plus we ordered a ton of individual pieces and a few hand rolls. Everything was fresh and delicious and my younger daughter even said I ruined sushi for her because it was so good. And on top of that it was reasonably priced. The only negative was that at times it was hard to get a servers attention, and since we didn’t have just one they were all sort of just running around all over the place.
I would definitely come back here next time I’m in the area.
… moreBrianna Skye
best sushi we’ve had so far – and we’ve tried soo many places! Service was stellar, ambiance was so cozy and the sushi itself was PERFECT
… moreMs May
I recently dined at Sugarfish in Santa Monica and had an incredible experience with their Trust Me menu. Each course was a delight, but the salmon in particular was absolutely delicious – fresh, buttery, and full of flavor. The whole Trust Me concept is perfect for those who love sushi and want to be surprised by expertly crafted dishes. Every piece felt like it was made with care, and the quality of ingredients really stood out. The ambiance was relaxed yet elegant, and the service was attentive, making it a wonderful dining experience from start to finish. Highly recommend to anyone who appreciates high-quality sushi!
… moreJack C Sung
Sugarfish Santa Monica continues to deliver excellent quality fish, which is always the highlight of the meal. I also appreciate that they didn’t include “sushi” in their name, because what they serve is very specifically fish on rice, not traditional sushi—and they do that extremely well.
That said, it still feels a bit overpriced for what you get, even considering the quality. The service was also a bit chaotic during my visit. Plates came out unevenly, and they didn’t bring ginger to my friend for quite a while, even after asking—an issue for someone who really enjoys it.
Overall, great fish, good experience, but not without small flaws. Four stars.
… moreАлина
What a gem. Only few blocks from the beach, parking with discounted rate is babble right next door for $4.50.
Pleasant simple ambiance. Very much quality fish and tasty chips execution. First time here I enjoyed $59 chef’s special. A surprise, makes it easy not to choose any rolls or sashimi. All came so delectable with variety as well as filling. You won’t be hungry after this. 16% service fee is included as this is no tip establishment. Highly recommend. The prices are reasonable for Santa Monica, I’d say even very attractive. Kind service and clean place.
… moreFarid B
I got the Don’t Think, Just Eat. It was plenty of food for most people, and I’m a 6 foot tall male. The sushi rice was warm and melted in your mouth. I had not experienced that before. The chef served us with a great variety of fish, all of it incredibly fresh and well presented. This may have been some of the best sushi I’ve had in a very long time, perhaps ever?
… moreYi Zhang
The preset menu is a great selection and tasted great. The price didn’t go up crazily after pandemic and is such a great deal. They don’t take reservations but the wait was only 30 minutes on a weekend evening.
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