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SUGARFISH, a food-centric full-service restaurant, features a unique omakase-style service based on Nozawa’s 50 plus years of experience in Japan and the US. The menu features only tradition-based sushi of the highest quality, offered in four Trust Me® options, as well as an array of a la carte sashimi, sushi, and hand rolls made with carefully sourced fish, warm and loosely-packed rice, and crisp nori. SUGARFISH has locations in Los Angeles and New York City. For more information follow SUGARFISH on Instagram, Facebook and Twitter.
Celebrated local sushi chain serving traditional rolls & sake in a chic, intimate space.
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Chef Nozawa standing behind sushi bar at original Sushi Nozawa in Studio City. New School Approach. Don’t Think. Just Eat. At SUGARFISH, you’ll experience …
SUGARFISH | LA • NYC • OC (@sugarfishbynozawa) – Instagram
We’re thrilled to announce that SUGARFISH is coming to San Diego Spring 2026, bringing our Nozawa-style sushi to the heart of Downtown’s Little Italy!
SUGARFISH by sushi nozawa | New York NY – Facebook
SUGARFISH by sushi nozawa, New York. 124 likes · 4 talking about this · 1033 … 1740 BROADWAY, Suite 001, New York, NY, United States, 10019. Links.
Reviews
francesandfrancis
If you’re after good sushi and sashimi in Lower Manhattan, this is definitely the place to go. We tried their “Trust Me” set menu, which is a great sampler showcasing a variety of what they offer. Everything was fresh, delicious, and well balanced, and the portions felt just right.
The staff were attentive and friendly, and the pricing was reasonable for the quality of food you’re getting. The place has a dark, dimly lit atmosphere, which might not be for everyone, but it actually fits the classic, intimate sushi bar vibe quite well.
Overall, a solid spot for quality sushi, good service, and a relaxed dining experience. Highly recommended.
… moreThe staff were attentive and friendly, and the pricing was reasonable for the quality of food you’re getting. The place has a dark, dimly lit atmosphere, which might not be for everyone, but it actually fits the classic, intimate sushi bar vibe quite well.
Overall, a solid spot for quality sushi, good service, and a relaxed dining experience. Highly recommended.
Maria R
Absolutely wonderful staff and service,everyone super friendly on point and pleasant. Loved this location it was fun to watch the staff work while at the bar. The food is unbelievable everything was amazing didnt need soy sauce or wasabi. Melt in your mouth,fresh and flavorful. Definitely recommend for any sushi lovers. Iced green tea was smooth and lovely.
… moreChristina Chiu
Sushi quality is top notch and given the price, a steal for this part of town. Love the limited set menus which make ordering easy (but also the flexibility to add à la carte items). A perfect place for a quick date. The only thing I can think of as a downside is just how dark it is. I could barely read the menu in the lighting and found myself wishing to just brighten it up a little.
… moreClarisa Azpurua
Please do yourself a favor and come here if you like sushi. The freshest fish out there and the yummiest rice to taste. I recommend getting the “trust me” experience. It’s a 6 course meal and will get you FULL.
My favorites are the salmon nigiris and toro handroll. This is truly an exquisite experience and only for 50$.
Most of the times you’ll have to wait 30mins tops but in my opinion it’s very worth it. Also the workers are very nice.
This is my favorite sushi ever.
… moreMy favorites are the salmon nigiris and toro handroll. This is truly an exquisite experience and only for 50$.
Most of the times you’ll have to wait 30mins tops but in my opinion it’s very worth it. Also the workers are very nice.
This is my favorite sushi ever.
Elizabeth Wang
SUGARFISH is a beautifully designed restaurant with a calm, modern atmosphere. The fish is fresh, the presentation is elegant, and the “Trust Me” set is a clever way to make sushi approachable without losing refinement.
Still, it feels a bit too polished — like the warmth and soul of traditional sushi have been replaced by a perfectly timed system. The rice was a little loose, and the flavors, while clean, lacked the depth I was hoping for.
I respect what they’re doing — making high-quality sushi accessible to more people — but personally, I prefer a place with a bit more character and intimacy.
… moreStill, it feels a bit too polished — like the warmth and soul of traditional sushi have been replaced by a perfectly timed system. The rice was a little loose, and the flavors, while clean, lacked the depth I was hoping for.
I respect what they’re doing — making high-quality sushi accessible to more people — but personally, I prefer a place with a bit more character and intimacy.
Kola Romano
Fantastic spot for sushi. The toro tasting is great and reasonably priced, everything comes out fresh, even the seaweed is crispy…. Which you’ll really appreciate with hand rolls.
More than that, the service is top notch. Ari is the best, love seeing her smiling face…. She runs a great operation
… moreMore than that, the service is top notch. Ari is the best, love seeing her smiling face…. She runs a great operation
viki akki
Amazing sushi, melt in your mouth good!! Also the tip is included in the price so gratuity is not required. Get the loyalty card, if you eat here at least two times you get a free omakase on your birthday. Well worth it!!
… moreTori
Bay Scallops, large scallops and salmon.. omg. Delicious. I never ate so much sushi at one time. I could have eaten more, but I didn’t want to deplete the place. Lol. Needless to say, Go here if you are looking for fresh sushi that taste amazing.
… moreHonestReview
Just want to say I’ve been coming here for over 2 years now, I’ve been to all the location. Today I had an unpleasant experience with getting seats as the new host trainee made a mistake, but I personally want to thank Ari the GM for making it right and taking care of us while we dined in.
We highly recommend this place for sushi! One of the best in the city. Just be ready for waiting time and make sure to stay in lobby to make sure you are seated accordingly so you don’t get skipped by mistake. Thank you Ari the manager again for making things right on our special night.
… moreWe highly recommend this place for sushi! One of the best in the city. Just be ready for waiting time and make sure to stay in lobby to make sure you are seated accordingly so you don’t get skipped by mistake. Thank you Ari the manager again for making things right on our special night.
Sonja Ellicott
I was impressed by their ambience, fish, and pricing. The staff, especially the hosts, were so friendly and organized. While there are smaller and extremely high quality little sushi spots all over NYC, here you absolutely get value for your money.
Also it’s plainly listed that most of the fish is farmed sustainably, otherwise they have a direct relationship with independent fishermen for wild-caught. It’s often hard to know if your fish is sustainable, but sugarfish makes it easy.
Coming from the West Coast, my standards are pretty high. The quality, the value, and the dining experience are great for the price.
… moreAlso it’s plainly listed that most of the fish is farmed sustainably, otherwise they have a direct relationship with independent fishermen for wild-caught. It’s often hard to know if your fish is sustainable, but sugarfish makes it easy.
Coming from the West Coast, my standards are pretty high. The quality, the value, and the dining experience are great for the price.