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Though our roots lie in Seattle, our search for the extraordinary takes us around the globe. It’s this restlessness that drew us to New York City, the kinetic crossroads of the world. Opened in December 2018, the New York Roastery brings our great passion for coffee to the greatest city in the world.
Address and Contact Information
Address: 61 9th Ave, New York, NY 10011
Phone: (212) 691-0531
Website: https://www.starbucksreserve.com/locations/new-york-roastery
Menu Photos
Order and Reservations
Reservations: opentable.com
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Reviews
Janet Stiles
Such a great place to explore, we found this by accident after visiting Chelsea Market, we visited the one in Seattle and now the one in NYC. We love the atmosphere here and the vibe. Such a great place to hangout and enjoy good company or great place to go if you are on a solo trip. So many delicious drinks and treats to choose from. We wanted to sit and enjoy a cocktail so we went upstairs to reserve a table. The wait was only 30 mins, the service was great and friendly. The desert was delicious and the drinks were tasty. Can’t wait to go back.
… moreGluttonous Traveler
The Starbucks Reserve Roastery is a Starbucks on a completely different level and I would recommend coffee lovers to go to experience it.
First of all, the atmosphere and style of the store is fancier and amazing – the staff are welcoming, lots to see like the roasting machine to all the various merch that features local artists or New York exclusive designs.
The food showcased was fresh and made in house + there were menu items that aren’t in the regular Starbucks. Even though it’s simple, the herb croissant with prosciutto was amazing and as I had ordered the flight of hot cocoas (seasonal menu), the savoury sandwich was a great companion to the sweet.
I also ordered the whiskey barrel aged cold brew coffee which needs to become an official drink – one of the best tasting coffees I’ve ever had, the coffee was so smooth to drink with the scent and taste of whiskey (alcohol free). They add a touch of vanilla syrup which adds more flavour to the whiskey coffee.
Highly recommend and would love to try some of the experiences one day!
… moreFirst of all, the atmosphere and style of the store is fancier and amazing – the staff are welcoming, lots to see like the roasting machine to all the various merch that features local artists or New York exclusive designs.
The food showcased was fresh and made in house + there were menu items that aren’t in the regular Starbucks. Even though it’s simple, the herb croissant with prosciutto was amazing and as I had ordered the flight of hot cocoas (seasonal menu), the savoury sandwich was a great companion to the sweet.
I also ordered the whiskey barrel aged cold brew coffee which needs to become an official drink – one of the best tasting coffees I’ve ever had, the coffee was so smooth to drink with the scent and taste of whiskey (alcohol free). They add a touch of vanilla syrup which adds more flavour to the whiskey coffee.
Highly recommend and would love to try some of the experiences one day!
Ariel Nogueira
Beautiful place to enjoy with coffee lovers.
I bring all my friends when they visit us. The space is huge, with many ways to enjoy everything. Food, coffee, souvenirs, drinks, and a stunning atmosphere.
Highly recommended for tourists, friends, and New Yorkers!
… moreI bring all my friends when they visit us. The space is huge, with many ways to enjoy everything. Food, coffee, souvenirs, drinks, and a stunning atmosphere.
Highly recommended for tourists, friends, and New Yorkers!
Kelly Chan
Food: 3 Stars
Service: 5 Stars
Ambience: 4 Stars
Value: 3 Stars
Sanitary: 4 Stars
Overall: 3.8 Stars
This was my first time visiting a Starbucks Reserve Roastery, and it truly set the bar high in terms of atmosphere. The space is absolutely beautiful and incredibly expansive — you can easily spend a good chunk of time just exploring all the different sections.
What makes this location stand out is that it’s far more than “just a coffee shop.” They offer an impressive range of food, specialty drinks, and coffee beans sourced from around the world. One of the highlights for me was the stunning bar area, fully stocked with a wide selection of liquors you’d never expect to find in a Starbucks. It really adds a unique twist to the overall experience.
Service was exceptional, all the staff members were all so incredibly nice and friendly. I think I also came at the right time as they had holiday decorations out. All so pretty!
That said, I think I may have ordered the wrong thing when it came to food. The sandwich I had was unfortunately a miss — overly salty and just very average for the price point. The seasonal hot chocolate was enjoyable and comforting, but not quite the mind-blowing experience I hoped for based on the hype.
On a more positive note, the assortment of souvenirs and coffee beans is exceptional. You can pick up blends and gifts from locations across the country, which makes it a fun spot to shop for something a little more unique.
Despite the food hiccup, I’d absolutely come back. The space, the drinks, and the overall vibe make it worth another visit — and next time, I’ll definitely try something different on the menu.
xx kellychan360
… moreService: 5 Stars
Ambience: 4 Stars
Value: 3 Stars
Sanitary: 4 Stars
Overall: 3.8 Stars
This was my first time visiting a Starbucks Reserve Roastery, and it truly set the bar high in terms of atmosphere. The space is absolutely beautiful and incredibly expansive — you can easily spend a good chunk of time just exploring all the different sections.
What makes this location stand out is that it’s far more than “just a coffee shop.” They offer an impressive range of food, specialty drinks, and coffee beans sourced from around the world. One of the highlights for me was the stunning bar area, fully stocked with a wide selection of liquors you’d never expect to find in a Starbucks. It really adds a unique twist to the overall experience.
Service was exceptional, all the staff members were all so incredibly nice and friendly. I think I also came at the right time as they had holiday decorations out. All so pretty!
That said, I think I may have ordered the wrong thing when it came to food. The sandwich I had was unfortunately a miss — overly salty and just very average for the price point. The seasonal hot chocolate was enjoyable and comforting, but not quite the mind-blowing experience I hoped for based on the hype.
On a more positive note, the assortment of souvenirs and coffee beans is exceptional. You can pick up blends and gifts from locations across the country, which makes it a fun spot to shop for something a little more unique.
Despite the food hiccup, I’d absolutely come back. The space, the drinks, and the overall vibe make it worth another visit — and next time, I’ll definitely try something different on the menu.
xx kellychan360
Botakoz Arystanbekova
Starbucks Reserve Roastery New York is a completely different experience from a regular Starbucks — it feels more like a coffee theater. The space is huge, beautifully designed, and filled with the sounds and aromas of fresh coffee roasting right in front of you.
Watching the roasting process, the copper details, and the open bars on multiple levels makes the visit immersive and exciting. You don’t just drink coffee here — you experience how it’s made, from bean to cup.
The coffee selection is excellent, with rare Reserve beans and creative drinks you won’t find in standard locations. Everything is crafted with care, and the quality really stands out. The food is also surprisingly good and pairs perfectly with the drinks.
Despite how busy it gets, the atmosphere remains vibrant and inspiring — a great place to take a break, meet friends, or simply enjoy being surrounded by craftsmanship and design.
Definitely worth a visit if you’re in New York, especially if you appreciate coffee, architecture, and unique urban spaces.
… moreWatching the roasting process, the copper details, and the open bars on multiple levels makes the visit immersive and exciting. You don’t just drink coffee here — you experience how it’s made, from bean to cup.
The coffee selection is excellent, with rare Reserve beans and creative drinks you won’t find in standard locations. Everything is crafted with care, and the quality really stands out. The food is also surprisingly good and pairs perfectly with the drinks.
Despite how busy it gets, the atmosphere remains vibrant and inspiring — a great place to take a break, meet friends, or simply enjoy being surrounded by craftsmanship and design.
Definitely worth a visit if you’re in New York, especially if you appreciate coffee, architecture, and unique urban spaces.
Wattana C.
We visited the Starbucks Reserve and had such a great experience! The drink that stood out to us the most was the Whiskey Barrel-Aged Cold Brew — it was absolutely amazing! Hands down the best cold brew I’ve ever tried. The flavor was smooth, bold, and had such a unique aroma. Highly recommend it if you visit!
We also tried the Cold Brew Trio Flight and the Origin Flight, and both were really good. Each coffee had its own character and depth, and it was fun to compare the different notes and styles. You can really taste the craft and quality that make this Starbucks Reserve special.
The atmosphere is very cool and inviting, especially around the roastery area where you can watch coffee being roasted and even try some samples. They also have a great selection of limited-edition souvenirs, like mugs and tumblers that say Reserve New York. Perfect for collecting or using daily.
The staff were amazingly nice, helpful, and genuinely friendly. Even though the place was packed (it can be hard to find a table since there are so many people), everything still felt organized and welcoming.
Overall, it was a wonderful experience — great drinks, great people, and a lively atmosphere. Definitely worth visiting if you’re in New York and love coffee!
… moreWe also tried the Cold Brew Trio Flight and the Origin Flight, and both were really good. Each coffee had its own character and depth, and it was fun to compare the different notes and styles. You can really taste the craft and quality that make this Starbucks Reserve special.
The atmosphere is very cool and inviting, especially around the roastery area where you can watch coffee being roasted and even try some samples. They also have a great selection of limited-edition souvenirs, like mugs and tumblers that say Reserve New York. Perfect for collecting or using daily.
The staff were amazingly nice, helpful, and genuinely friendly. Even though the place was packed (it can be hard to find a table since there are so many people), everything still felt organized and welcoming.
Overall, it was a wonderful experience — great drinks, great people, and a lively atmosphere. Definitely worth visiting if you’re in New York and love coffee!
Jenny GafterShuster
Wow!!! An absolute must visit place in New York — Starbucks Reserve Roastery.
It looks like Starship , not only Starbucks !!!
Amazing merchandise with the brand’s logo, a huge selection of unique gifts, music, a fireplace, and incredible desserts….
Coffee made from rare and unique beans from all over the world
This is not just a coffee place it’s an experience you want to stay in☕ !
… moreIt looks like Starship , not only Starbucks !!!
Amazing merchandise with the brand’s logo, a huge selection of unique gifts, music, a fireplace, and incredible desserts….
Coffee made from rare and unique beans from all over the world
This is not just a coffee place it’s an experience you want to stay in☕ !
Nina Tiso
I parked close to the Starbucks reserve on Saturday and my group wanted to use the bathroom before we drove home. I did the “kind” thing and ordered 2 small coffees since we used their bathroom. They don’t have a price list displayed anywhere, and the barista kept trying to upsell our order. It took 18 minutes for 2 SMALL coffees to be made (my average wait time at a regular Starbucks for a hot coffee with nothing added is less than 1 minute). I should mention there were only 3 orders with 2 drinks in each order in front of us, it would be more understandable if there were 10+ orders in front of us but not 6 drinks. More tickets were added after we ordered so I’m not sure if the baristas get overwhelmed when they have a lot of orders to fill or if they just like to operate at a slower pace. Its also kind of tacky they have the order slips just out on the counter for everyone to see, its a beautiful location with copper machines and clean glass everywhere, but the dirty order slips right on the pickup counter completely kill the vibe.
The coffee was decent but pike place is better (they don’t have their regular flavors there, only specialty). There were 3 baristas behind the counter on a Saturday afternoon and they were all moving at the pace of a snail (I thought you’re supposed to schedule your best employees during peak times).
Just go and use their bathroom for free since no one was checking receipts or anything, it’s very easy to use their restroom and leave without buying anything. I will say it was a beautiful location, whoever is in charge of their decor and cleaning/maintaining this location knows what they are doing.
… moreThe coffee was decent but pike place is better (they don’t have their regular flavors there, only specialty). There were 3 baristas behind the counter on a Saturday afternoon and they were all moving at the pace of a snail (I thought you’re supposed to schedule your best employees during peak times).
Just go and use their bathroom for free since no one was checking receipts or anything, it’s very easy to use their restroom and leave without buying anything. I will say it was a beautiful location, whoever is in charge of their decor and cleaning/maintaining this location knows what they are doing.
Roman Petrovskii
☕ Starbucks Reserve Roastery New York — Coffee as High-Tech Theater
This isn’t a café — it’s a live coffee laboratory ⚙️. The moment you step inside, metal, motion, and light surround you . Beans fly through transparent tubes overhead, roasting drums rotate like futuristic engines, and everything glows under warm industrial neon ✨ .
It feels engineered, not just designed. Screens, pipes, polished steel, precise timing — a caffeine control center ️. The aroma hits like ignition , and the space hums with quiet energy .
You’re not just ordering coffee here ☕ — you’re watching it travel, transform, and land in your cup like a controlled launch . Bold, immersive, unforgettable.
… moreThis isn’t a café — it’s a live coffee laboratory ⚙️. The moment you step inside, metal, motion, and light surround you . Beans fly through transparent tubes overhead, roasting drums rotate like futuristic engines, and everything glows under warm industrial neon ✨ .
It feels engineered, not just designed. Screens, pipes, polished steel, precise timing — a caffeine control center ️. The aroma hits like ignition , and the space hums with quiet energy .
You’re not just ordering coffee here ☕ — you’re watching it travel, transform, and land in your cup like a controlled launch . Bold, immersive, unforgettable.
Houstisio Mcfinasto
The black coffee was mediocre. They’ve got a lot of interesting looking pastries and drinks, but they’re all $15-$25. I’m the kind of person who will spend $40 to try a really rare and interesting pourover, but not to try some souped up normal starbucks drink. The cocktails also look interesting but run $25-$35 each, so I guess maybe stop by to grab one while bar hopping?
That all being said, the environment is pretty cool. They’ve got a bunch of roasters and stands to sell various things. There are two coffee bars and the bar bar up above. The coffee bar on the lower level had all sorts of fun, more retro equipment and the staff was making coffees and bringing them around as samples. The staff were all very pleasant. I just didn’t enjoy the black coffee anywhere near as much as other places around Manhattan.
… moreThat all being said, the environment is pretty cool. They’ve got a bunch of roasters and stands to sell various things. There are two coffee bars and the bar bar up above. The coffee bar on the lower level had all sorts of fun, more retro equipment and the staff was making coffees and bringing them around as samples. The staff were all very pleasant. I just didn’t enjoy the black coffee anywhere near as much as other places around Manhattan.