A reimagined sushi experience, Sendo combines authenticity, minimalism, and exceptional quality. Extreme attention to detail is the core philosophy: rice is sourced from the finest farms in Hokkaido, while aged vinegars and homemade sauces are crafted over the course of hours, days, and years to enhance the natural flavors of premium fish from Japan.
Patricia Moore
This is a true hidden gem. The sign is super small and it’s up a flight of stairs on the second floor. My husband and I came in for lunch on a Monday. They don’t take reservations and there are only 8 seats, so we had to wait about 45 min but we passed the time in Nordstrom Rack across the street. It was worth the wait. Every piece was delicious. We originally ordered the Tokyo set but decided to upgrade to Hokkaido set after tasting the first couple pieces of nigiri. The fish literally melts in your mouth. We split a sake and I also ordered a soba tea. Also so good! The soba tea was perfect to warm me up in this cold weather. Highly recommend stopping in if you have the time.
… moreLaura Zarate
Sendo was an incredible spot. It genuinely reminded me of Japan and that very honest approach to omakase and truly authentic restaurants. The kind of place you find in the middle of the city, walk up a random set of stairs that feels like an apartment building, and suddenly you’re in this small, intimate space centered entirely around the food and the craft.
Sitting at the chef’s bar was such a special experience. It’s quiet, focused, and personal. You can talk to the chef, enjoy the moment with your partner or friends, and really slow down. The prices are unbeatable, the vibe is unmatched, and the freshness is next level. The chef was incredibly kind and welcoming.
I’ve ordered from Sendoh on DoorDash before, but actually going in person made me even more obsessed. I would absolutely go back. Highly, highly recommend. Just… please don’t overpopulate it. Let’s keep this one a true hidden gem.
… moreDonna S
Location is hard to find at first. There is a discreet looking door and a narrow flight of steps to the second floor. Once you go inside, you’ll find an intimate small space where you can sit around the chef for omakase.
There are a lot of takeout orders. We came to pick up an order and they packed them so nicely. Very nice sturdy bag, great for sushi date night at home. Some of the boxes were made of wood and the rest were high quality boxes with magnets. Kind of like a beautiful treasure box.
Sushi was SUPER fresh and not fishy. Rice was perfectly seasoned and not mushy. They really took the time to wash and cook the rice. The nigiri boxes were amazing. We demolished everything between two people! Will come again for a sit down next time.
… moreMessa L
To an untrained palate like mine, this was a good experience. I came for lunch and waited about 1.5 hours before being seated. I ordered the $48 Hokkaido set, which included 10 pieces of nigiri, 2 hand rolls, and 1 kaisendon. I wasn’t sure what to expect but ended up enjoying it. Watching the chef prepare the sushi was a cool part of the experience. Both the hostess and the chef were welcoming. Overall, a solid first-time omakase expeience.
… moreMiss Food Lover
Sendo was amazing and exceeded any expectations I had! The sushi was so fresh and every piece was so perfectly curated. The quality extended way beyond the price point, will be coming back! Just a psa for anyone who is interested in coming here, the restaurant doesn’t have a sign on the ground level. Once you arrive you will see a glass door with a staircase, go up the flight of stairs and the restaurant will be to the right. Waited about 1 hr 15 mins on a weekday but very much worth it!
… moreC Neon
This is a small neighborhood sushi omakase style Japanese restaurant. Its location may be a bit hard to find as it has a small entry point that may be taken as an apartment. And it’s is on the second floor with a very small sign. But once you find it, it is a nicely and simply decorated sushi bar. The chef mainly serves an Omakase style sushi selections that ranges from 8 to 10 courses. Overall, the food is tasty and has a good variety of fishes. We had a nice experience here.
… moreMika Arai
I came from the Instagram hype. Its in Herald Square walking distance from the train station, maybe 1 min? It’s right next to the pizza joint, hidden orange door. Go upstairs to the second floor. There’s only 8ish seats but you got lucky we were able to seat in 5 min. The person who’s making the sushi is Japanese surprisingly. Normally it’s a Chinese or Hispanic. The sushi was fresh, affordable $34, and I was full at the end! I’m glad we came here. If I’m craving for sushi, I’ll definitely come back here on my own or with friends.
… morePawi P
We had an amazing dinner. The fish were very fresh. Especially the chef was very friendly and outgoing. They only take walk-ins, so first come first serve. The entrance is a small door leading to a narrow stairs, walk up one flight and follow the small restaurant sign on the wall to the right.
… moreJennifer Choi
Simple fresh nigiri and handrolls. Don’t come here if you want complicated rolls and nigiri. You can’t go wrong getting one of their Sendo Sets to try a variety of their nigiri and handrolls (chefs choice) and you can then add on a la carte other pieces if you want to try other things. Can’t beat the price $48 (affordable omakase) a place to get good simple sushi to eat every week without breaking the bank.
… moreJonathan
Amazing and quiet omakase style experience! Took my family here while we were visiting for New Years and we were impressed. I have had awesome sushi all around the East and West coast, but this is phenomenal. For 5 people, we spent about $500 after tip and ate a good size amount. I would expect to budget about $70-$100 per person to eat your fill. I will definitely be making this my go to when I come to NYC. I highly recommend eating here.
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