Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice – our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard – our rich Frozen Custard is a creamy delight. Layered Gelati – a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup – quench your thirst with our delightful Blenders drinks. Milkshakes – creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes – dive into a world of toppings and flavors with our Sundaes.
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Address and Contact Information
Address: 453 White Horse Pike, Absecon, NJ 08201
Phone: (609) 677-8866
Website: https://www.ritasice.com/location/ritas-of-absecon-nj/
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Rita’s of Absecon NJ
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Reviews
Allison Jade
Water Ice at Rita’s is 10/10. This is my favorite Rita’s in Atlantic County. Not a big fan of the custard myself, but my family loves it. I like my orders to be water ice only always a half & half flavor.
P.S.
The 3 best water ice flavors are- in order : green apple, strawberry, & mango.
… moreP.S.
The 3 best water ice flavors are- in order : green apple, strawberry, & mango.
Jenny Hom
This is absolutely hands down the best Rita’s store in NJ!!! They have the very best selection of ices and everyday they serve strawberry ice flavor!!! We had Madison as our server and she is so very friendly and professional with such a great attitude . There should be more employees like her at every store! Will definitely be coming to this store before and after every Atlantic City visit!!! The very best⭐️⭐️⭐️⭐️⭐️
… morexSlowday
Got small chocolate and the cup it came in was 60% full like you know nobody gets ice cream in winter at least fill it for the 7 customers that show up lol
… moreBecky Fitzpatrick
Great staff at the absecon Rita’s! Very friendly and fast. They have all the ice flavors and usually there isn’t a line if you go during the day/week days. It can get busier on evenings and weekends. The road to get here is a back road.
… moreJeannette Ruiz
Very Disappointing Experience on Mother’s Day
Unfortunately, my family and I had a terrible experience at Rita’s in Absecon on Mother’s Day. We visited for a simple treat and waited a long time for our order, but we remained patient and polite throughout. Once we finally received our ice cream, my toddler accidentally dropped her spoon. I went to the counter to ask for a new one, and while the owner gave me one, she did so reluctantly and questioned why I needed it. I explained that my toddler had dropped hers, which should have been enough.
A few minutes later, I accidentally dropped a spoon myself, so I went back to ask for another. This time, the owner reacted with visible anger and snapped, “Are you kidding me? These spoons cost a lot of money. This is ridiculous, and this will be the last time.” I was shocked by her attitude and replied, “Wow, it’s just a plastic spoon—this really isn’t that serious.”
She then said we were an inconvenience because they were about to close. My husband, upset by how I was being treated, asked her for another spoon and even offered to pay for it, asking, “How much do you want—$1?” She refused but did eventually give hubb and slammed the service window shut in our faces.
I understand that everyone can have a rough day, but this kind of rude, unprofessional behavior—especially on Mother’s Day—is unacceptable. We were paying customers simply asking for basic courtesy. If this is how she treats guests over something as small as a spoon, I can only imagine how others have been treated. Truly disappointing and not how a business should operate.
… moreUnfortunately, my family and I had a terrible experience at Rita’s in Absecon on Mother’s Day. We visited for a simple treat and waited a long time for our order, but we remained patient and polite throughout. Once we finally received our ice cream, my toddler accidentally dropped her spoon. I went to the counter to ask for a new one, and while the owner gave me one, she did so reluctantly and questioned why I needed it. I explained that my toddler had dropped hers, which should have been enough.
A few minutes later, I accidentally dropped a spoon myself, so I went back to ask for another. This time, the owner reacted with visible anger and snapped, “Are you kidding me? These spoons cost a lot of money. This is ridiculous, and this will be the last time.” I was shocked by her attitude and replied, “Wow, it’s just a plastic spoon—this really isn’t that serious.”
She then said we were an inconvenience because they were about to close. My husband, upset by how I was being treated, asked her for another spoon and even offered to pay for it, asking, “How much do you want—$1?” She refused but did eventually give hubb and slammed the service window shut in our faces.
I understand that everyone can have a rough day, but this kind of rude, unprofessional behavior—especially on Mother’s Day—is unacceptable. We were paying customers simply asking for basic courtesy. If this is how she treats guests over something as small as a spoon, I can only imagine how others have been treated. Truly disappointing and not how a business should operate.
Muneera alq
Best ice cream custard ever never change the taste since I was a child my favorite place ever
… moreUnder cover Boss
I should of got two black cherry instead of blue raspberry. Blue raspberry needs to taste like it suppose to taste not like medicine. Check on that or or change the name to medicine ball blue raspberry cause that what it taste like ♂️. 5 start got knocked down cause it doesn’t taste like the original official blue raspberry. #GOTTAGOGOODBYE
… moreLsnow64
This location is amazing. My daughter is super picky about her water ice flavors so I called ahead to see what they had that day. They didn’t have a flavor she liked so John offered to make it for her! He asked us to give him an hour or so. Now that’s some amazing customer service! We now travel 20 minutes or so to visit this location, we even pass a second location on our way! They are so friendly here and we appreciate you guys!
… moreA Green
Will update after 2nd visit.
There’s a few custard places in the area. Rita’s isn’t very different EXCEPT it has daily soft serve flavors. Issue is you pay for that… (notice how ice cream definitely got the inflation bug? Rita’s isn’t going to help your wallet – so I only will go back if they have a soft serve flavors I love that day)
As your top 5% Google reviewer of all thing’s yummy you can trust when I say… daily flavored soft serve is like finding a magical oasis ice cream paradise in the middle of a desert filled with Dairy queens on each horizon and they’re not a mirage… they’re everywhere… why? Dairy queen is pretty darn good. I has the same thing I order from Dairy queen and it was basically the same flavor wise… they also didn’t have a flavor of the day in soft serve I wanted…
So Rita’s has a feature on their site where you can get ice cream alerts for your flavor – amazing idea. Unfortunately it doesn’t seem to be working right now [RITA’S MANAGEMENT IF YOU READ THIS PLEASE FIX… THEN ADD MORE FLAVORS DAILY]
It says to call for today’s flavors. Phew for that
I’ll update after I return.
… moreThere’s a few custard places in the area. Rita’s isn’t very different EXCEPT it has daily soft serve flavors. Issue is you pay for that… (notice how ice cream definitely got the inflation bug? Rita’s isn’t going to help your wallet – so I only will go back if they have a soft serve flavors I love that day)
As your top 5% Google reviewer of all thing’s yummy you can trust when I say… daily flavored soft serve is like finding a magical oasis ice cream paradise in the middle of a desert filled with Dairy queens on each horizon and they’re not a mirage… they’re everywhere… why? Dairy queen is pretty darn good. I has the same thing I order from Dairy queen and it was basically the same flavor wise… they also didn’t have a flavor of the day in soft serve I wanted…
So Rita’s has a feature on their site where you can get ice cream alerts for your flavor – amazing idea. Unfortunately it doesn’t seem to be working right now [RITA’S MANAGEMENT IF YOU READ THIS PLEASE FIX… THEN ADD MORE FLAVORS DAILY]
It says to call for today’s flavors. Phew for that
I’ll update after I return.
Priscilla Noel
BEWARE: Ask what the price of your desired item will cost before ordering. I ordered the kids size gelati for a child and it ended up costing more than the price of the small size gelati. So essentially I paid more and the child got less. It would be appreciated if ALL prices are displayed for all items including kids sizes and toppings for customers to know the price BEFORE ordering.
… more