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Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice – our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard – our rich Frozen Custard is a creamy delight. Layered Gelati – a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup – quench your thirst with our delightful Blenders drinks. Milkshakes – creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes – dive into a world of toppings and flavors with our Sundaes.
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Hours
| Sunday | 11 AM–9 PM |
| Monday | 11 AM–9 PM |
| Tuesday | 11 AM–9 PM |
| Wednesday | 11 AM–9 PM |
| Thursday | 11 AM–9 PM |
| Friday | 11 AM–9 PM |
| Saturday | 11 AM–9 PM |
Address and Contact Information
Address: 361 Colman St, New London, CT 06320
Phone: (860) 444-1600
Website: https://www.ritasice.com/location/ritas-of-new-london-ct/
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Rita’s of New London CT
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Rita’s Italian Ice & Frozen Custard | New London CT – Facebook
Rita’s Italian Ice & Frozen Custard, New London. 2454 likes · 30 talking about this · 3632 were here. Rita’s treat experience brings you Ice, Custard &…
Rita’s Ice: Home
Rita’s Italian Ice is a restaurant chain, based in Bensalem, Pennsylvania, which sells mainly Italian ice, frozen custard, and specialty creations.
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Reviews
Tamara Houser
The staff was mostly teenagers who were engaged with customers or appropriate banter with each other. The service was good, custard and what we ordered was all to be expected. Bathroom was acceptable but did not feel private (just a door that opens into main part of the business). Parking was decent and other customers were consistently coming in for pick up or dine in.
… moreBrad Ruehle
Being from Wisconsin the frozen custard was okay. The flavor was good, but the texture was a little off, at least as to what I am used to and expected. Also the lobby area seemed to have an order that just didn’t seem good.
… moreMs Michelle
If you grew up eating Italian ices, especially in those little white cups, you squeeze while eating in NYC. (picture shown) It didn’t get any better than that!!! But trust and believe, this is a 10 out of 10 place for you to enjoy and / or remember the good ole days. All flavors!! Check them out when you feel like a cool treat!! New London Ct is on the map with this one!!! *10/19/25* … I’m so sad for my city and surrounding cites. This delightful part of New London and surrounding cities has closed its doors permanently. They did let us know weeks ago. In the summer it was so nice to see the inside and outside tables filled with family and friends talking ,laughing and enjoying cold treats. Thanks for coming Rita’s.
… moreCameron Tylek
This is the best frozen custard in the area!
If you’ve never tried frozencustard, it’s creamier, thicker, and better than soft-serve in every way! Mix it with some Italian ice, and you’re in heaven.
The staff was friendly and let us try some samples of different flavors.
I Love this place, and will drive out of my way just to visit.
… moreIf you’ve never tried frozencustard, it’s creamier, thicker, and better than soft-serve in every way! Mix it with some Italian ice, and you’re in heaven.
The staff was friendly and let us try some samples of different flavors.
I Love this place, and will drive out of my way just to visit.
Leonard Bronkhurst
Must TRY!! Some of the BEST italian ice ive had!! And mixed with the custard … i mean come on couldnt have a better combo! So delicious and super friendly staff! And portions are good. And pricing is fair!
… moreT H
I’m sorry but dessert is the way to go after a meal or before a meal. This place ties Coldstone. You come in and the options are endless. I really like they expanded their custard flavors and you can add it with an Italian ice. Although Everytime I come in coffee custard always seems to have a problem but many other flavors. The pumpkin ice vanilla custard combination is so yummy. Definitely a place to go when the weather starts to be nice. I also like they have a Reward system. The smiles on my kids faces and not going to lie mine keeps me coming back. Brought a friend who had never been and the enjoyment on her face was priceless.
… moreAmanda T
I got a large and my friend got a large, my friend got doubled more than what I got, and we paid the same amount, yet both was measured with a scale.
2025:
Me : “I’ll take the largest size”
Staff, “we have small and large what size do you want”
Mr :
… more2025:
Me : “I’ll take the largest size”
Staff, “we have small and large what size do you want”
Mr :
Muzaffar Karim
Very delicious ice cream… had salted caramel and cheese cake ..!!
… moreSwer Vin
I got a blended ice raspberry tasted pretty good. Reasonable size cup reasonable price plenty of parking. Easy to find, not bad. Would definitely go to try some more
… moreCheyenne Kitzki
Absolutely delicious. I highly recommend the cheesecake flavor custard.
… more