New Ichiban

  4.1 – 577 reviews   • Japanese restaurant

Shopping-center stop for a full Japanese menu including hibachi-grilled fare & sushi in cafe digs.

✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery New Ichiban 35802

Hours

Thursday11 AM–2:30 PM, 4:30–9 PM
Friday11 AM–2:30 PM, 4:30–10 PM
Saturday11 AM–2:30 PM, 4:30–10 PM
Sunday11 AM–2:30 PM, 4:30–9 PM
Monday11 AM–2:30 PM, 4:30–9 PM
Tuesday11 AM–2:30 PM, 4:30–9 PM
Wednesday11 AM–2:30 PM, 4:30–9 PM

Address and Contact Information

Address: 4851 Whitesburg Dr, Huntsville, AL 35802

Phone: (256) 883-8199

Website: http://www.newichibanhuntsville.com/

Menu Photos

newichibanhuntsville.com

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NEW ICHIBAN Japanese Steak Seafood & Sushi

4851 Whitesburg Dr #A3 Huntsville, AL 35802. Tel.:(256) 883-8199. Fax:(256) 881-8196. [email protected]. Business Hours Monday – Thursday 11:00AM-2:30PM / 4 …

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NEW ICHIBAN Japanese Steak Seafood & Sushi. … Copyright © NEW ICHIBAN. All rights reserved. Design By Joyopos Studio.

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Reviews

Rose Jeffries
So, I frequent this place 4 to 5x/ year.
I mostly have 5 star experiences.
I only do “hibachi.”

This most recent visit, I was a solo diner. I went for lunch yesterday.
They snuck me in at the end of a group because there was one seat left.
This group had not only already ordered, they were also done with their soup/ salad.

As soon as I was seated, I was asked which option I would like (as well as my drink order)….My soup never came by the way…
While my order was being taken, the chef pulled up with his cart.

So, not only did they forget my soup, I was also given LESS rice than everyone else- because I was truly an add on and was seated on the end. I feel like he “almost” forgot.

Because I sat down and was pretty much eating rice right away, considering, I had kind of forgotten about my appetizer (soup)…
At the end, I was the last diner, I explained that I needed an adjustment due to not getting my soup and the waitress was trying to send it with me to-go. Not only did I find that UNACCEPTABLE, unless I was okay with it (and I was not because I dined in for a reason), she felt that was the solution. I didn’t feel it was. They can’t assume my plans for a to-go box or if I have a microwave at home.

After too much deliberation and then of course speaking in their native language about the matter, I was not going to accept food prepared for me from the back because they were now a little upset that I wanted a small credit. I don’t trust accepting food that I can’t see being made, after a communication breakdown.

The waitress eventually said she would do a 10% discount.
I tipped 0.01 via my debit card, to prove my point.
She tried to get me to take the soup to-go 3x and if she had graciously did a small discount FOR FOOD I DIDN’T GET in the first place, I would had tipped (properly).

Please not that I also waited until my table had left before pointing out the forgotten appetizer because this was not about making a scene.
I have over 415k plus restaurant reviews. I rate a lot of places.
I am more likely to write about bad service, over “bad food.”

NOTE: wait to be seated WITH others, not after they’ve finished their appetizers. I’m sure that was the biggest difference in my experience.
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Kathleen Conaway
Me and family went there for Christmas Dinner. My daughter came home for Christmas 2025 And we didn’t want to cook Christmas Dinner this year. So my daughter in law and son said let’s try here for Christmas dinner. And the food was delicious. It was cool to watch them cook your food right in front of you. The atmosphere was good. There was enough food. I will go back to try other stuff.
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Richard Hamilton
My family and friends went here for lunch today and while the food and service was good and the atmosphere was not so good. Our cook/chef was fantastic and of course put on a great show which the kids loved. However, while sitting at the BBQ I looked off across the room at the floor just outside our sitting area and a giant cockroach was walking along looking for food. If there’s one cockroach there is a million so that was disturbing and disgusting and probably means I won’t good back. If a place can’t keep it clean enough to keep roaches out then it’s a place I don’t need to eat at.
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Kevin Seeker
Super fast service. We did not have to wait. The staff is very attentive and friendly. The quality of food is excellent. A great place for group dining.
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Sophia Watson
The food was great and our chef was entertaining. Our only issue was the restaurant being insanely hot even before the stovetop was turned on. It did genuinely damper the experience a bit, but other than that it was a fun time at one of the few hibachi places in Huntsville.
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Preston Barnes
I have never gone to a hibachi and gotten so little food! We prefer filet and scallops and the imperial combination filet, scallops and shrimp. The plate wasn’t even full. For how much you pay this nuts. I won’t be coming back.
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Kevin Clemons
Was very disappointed in the service. Had reservations for 20+ and they seated us in the seats you had to walk around and sit down into. Then cooked one side before the other so half was finished before the the others started. Then took 32 minutes waiting for a ticket because the lady had a huge mess instead of asking what each had and ringing them out that way. Disappointed, definitely going to Sakura in Gville next time.
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Maggie Landers
“Disappointed With the New Share Plate Rules”

I’ve been to this Japanese restaurant several times, and one thing we’ve always done is the share plate. It has always included the full meal—rice, veggies, and sides—just split between two people. We’ve never had an issue and it’s part of why we kept coming back.

But this time was completely different. When they started cooking, we were told that a share plate now only comes with rice and nothing else. No veggies, no extras. That was a big surprise, and honestly disappointing. If you’re going to change something customers are used to, it needs to be made very clear either on the menu or by the server when ordering. It’s not right to wait until the food is already cooking to tell people.

The food was still good, but the experience left a bad taste because of the lack of communication. I hope they improve the way they explain their new policy, because it makes a big difference in whether people want to return
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Realtor Christina Bartlett
So much fun! This was my first time here and I was unsure what to expect. Our Chef made this visit so amazing! I met a group of about 15 ladies from church and we had a wonderful time the food was delicious and I highly recommend!
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Flump
Quality is exactly the same every time— amazing. I have eaten here over 30 times at this point and I love the wide variety of options. From sashimi to hibachi everything has always been great. I think the only thing I can say negatively about this restaurant is the water tastes weird. Idk if it’s the filter or if the sanitizer water remains in these cups or what but the taste is little off putting. Great place for special occasions also!
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