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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out
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Upscale fish restaurant famous for its luxury yachtlike interior & hopping bar scene.
Address and Contact Information
Address: 142 Mercer St, New York, NY 10012
Phone: (212) 431-7676
Website: http://www.lurefishbar.com/
Menu Photos
Order and Reservations
Reservations: tripleseat.comresy.com
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Lure Fishbar | Discover Seafood & Sushi – Reserve Today
Set beneath the cobblestones of Mercer Street in the heart of SoHo, Lure is one of New York City’s longest-running and most beloved restaurants. Join us for …
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44K followers · 494 following · 1416 posts · @lurefishbar: “Seafood, sushi, raw bar by John McDonald, Mercer Street Hospitality and Chef Preston Clark NYC …
Book Your Lure Fishbar Reservation Now on Resy
Lure Fishbar is a a seafood restaurant offering not only the freshest fish … New York, NY 10012. Get Directions +1 212-431-7676 http://lurefishbar.com …
Reviews
Vanessa Kwok
Lure Fishbar had been on my list for a while. However, I think it is alright, leaving a bit to be desired. I’ll lead with the pros and minor misses –
Pros –
Uni bucatini was delectable, creamy, flavorful, the pasta was al dente and the red chilies cut through the richness occasionally so it was so easy to keep enjoying the dish
The spicy tuna crispy rice was delicious. I love their little twist on the classic crispy rice that adds to the texture. Cant ever knock a crispy rice but this was definitely a memorable one!
Crispy rock shrimp was addicting and crunchy. The batter was light and the shrimp were fresh and great!
Minor misses –
The seafood tower was a considerable let down. Aside from the shrimp, the oysters and clams were unpleasantly fishy and sandy. The seafood salad was also bland and chewy in a very unpleasant way. Though this is one minor miss, I would anticipate a seafood oriented restaurant to perfect their seafood towers
Overall it’s a nice establishment. The interior design is unique and well thought out, mimicking the interior of a boat.
… morePros –
Uni bucatini was delectable, creamy, flavorful, the pasta was al dente and the red chilies cut through the richness occasionally so it was so easy to keep enjoying the dish
The spicy tuna crispy rice was delicious. I love their little twist on the classic crispy rice that adds to the texture. Cant ever knock a crispy rice but this was definitely a memorable one!
Crispy rock shrimp was addicting and crunchy. The batter was light and the shrimp were fresh and great!
Minor misses –
The seafood tower was a considerable let down. Aside from the shrimp, the oysters and clams were unpleasantly fishy and sandy. The seafood salad was also bland and chewy in a very unpleasant way. Though this is one minor miss, I would anticipate a seafood oriented restaurant to perfect their seafood towers
Overall it’s a nice establishment. The interior design is unique and well thought out, mimicking the interior of a boat.
Liza Zakharova
The sushi here was amazing. One of the best I’ve had, and the spicy tuna crispy rice, deviled eggs, and Hellfire roll were delicious. The inside also had a lovely atmosphere, with the interior made to look like you’re inside of a fancy yacht restaurant. I would definitely come back here.
… moreKriszta Kravár
As a Hungarian, it was touching to see Tokaji Aszú on the menu alongside the cheesecake — a subtle nod to home. The food was excellent and perfectly matched our friends’ recommendations. A truly satisfying experience.
… moreNajjla Nemer
Food here is great, fresh and made to order, but service is definitely excellent. Wilmer, sushi bar chef is great at customer service and makes you feel at home wether you want to talk or just it he knows how to read the room. I don’t remember our servers name but he was very attentive and on point. Great place.
… moreAna Carolina
This place is absolutely wonderful beautifully decorated and incredibly cozy. I felt like I was inside an old luxury ship, and the atmosphere was relaxing and inviting.
We ordered the impeccable shrimp tempura, which completely won my heart ,so flavorful and fresh. We also had a few sushi pieces, and each one was perfectly prepared and incredibly fresh.
I loved everything!
… moreWe ordered the impeccable shrimp tempura, which completely won my heart ,so flavorful and fresh. We also had a few sushi pieces, and each one was perfectly prepared and incredibly fresh.
I loved everything!
Oleksandra Dashko
I visited Lure Fishbar with my family and we had a fantastic experience. The atmosphere is stylish yet cozy, and the staff were friendly and attentive throughout our visit. The seafood was incredibly fresh and flavorful – especially the fish dishes, which were perfectly cooked and beautifully presented. It’s a wonderful spot for a family dinner in the heart of SoHo. Highly recommend!
… moreFaruk Canatar
Always one of the best spot for seafood
Ordered lobster bisque it was delicious but lobster parts should be fresh not thawed from frozen.
Rest is fine.
Highly recommend.
… moreOrdered lobster bisque it was delicious but lobster parts should be fresh not thawed from frozen.
Rest is fine.
Highly recommend.
Andra Leeke
The service was top notch. The atmosphere is just absolutely adorable. Designed to feel like you are on a boat, the portholes especially were awesome. It felt warm and cozy with the wood tones and plaid chairs. The menu is good. Maybe they are more known for their sushi. We had two of the fish dishes…the Branzina and the halibut. Both really had almost no flavor which was disappointing given their description. The lobster bisque had a Smokey flavor and dare i say it, almost too many big chicks of lobster not mention $24 a bowl. I’d go back because of the inviting atmosphere but i think I’d try the sushi
… moreStephanie O
This place got recommended to me because I love seafood. Firstly, the fish was very fresh and the food was delicious. We got oysters , crispy rice , tacos and some rolls. The restaurant was very busy , but the service was not as great as I expected. Regardless it was a nice experience.
… moreJose
Lure Fishbar in SoHo is one of those places that instantly makes you feel like you’ve discovered a true downtown classic. From the moment you walk in, the atmosphere is buzzy yet comfortable — stylish without trying too hard, and perfect for anything from a casual catch-up to a lively night out.
I stopped in recently and had an excellent experience, starting with one of the best espresso martinis I’ve had in the neighborhood. Smooth, perfectly balanced, and not overly sweet, it was the ideal pick-me-up and a great way to kick off the evening. The calamari was just as impressive — light, crispy, and cooked perfectly, with none of that heaviness you sometimes get. It was flavorful, fresh, and clearly made with care, making it hard not to keep reaching for “just one more bite.”
Service was friendly and attentive without being intrusive, which really elevated the overall experience. Lure has a way of making you want to linger — whether for another cocktail, dessert, or simply to soak in the energy of SoHo around you. If you’re looking for a reliable spot with great drinks, solid food, and a classic New York vibe, Lure is absolutely worth a visit.
… moreI stopped in recently and had an excellent experience, starting with one of the best espresso martinis I’ve had in the neighborhood. Smooth, perfectly balanced, and not overly sweet, it was the ideal pick-me-up and a great way to kick off the evening. The calamari was just as impressive — light, crispy, and cooked perfectly, with none of that heaviness you sometimes get. It was flavorful, fresh, and clearly made with care, making it hard not to keep reaching for “just one more bite.”
Service was friendly and attentive without being intrusive, which really elevated the overall experience. Lure has a way of making you want to linger — whether for another cocktail, dessert, or simply to soak in the energy of SoHo around you. If you’re looking for a reliable spot with great drinks, solid food, and a classic New York vibe, Lure is absolutely worth a visit.