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HRB is a modern Hand Roll Bar inspired by Japanese traditions, flavors and techniques. Our concept was created to provide an experience showcasing Japanese produce and delicacies. HRB Hand Rolls are carefully prepared using a special nori (seaweed) form Ariake Bay in Japan. Speaking of which…. we recommend eating the Hand Rolls right away as nori begins to lose its crispiness once in contact with oxygen. Our rice is known as one of the best short grain rice varieties in the world and we like it warm to reveal the vinegar notes and strike balance with the temperature of the fish . Our biggest challenge is to source the freshest seafood whilst also making smart choices for our planet.
Hours
| Saturday | 11:30 AM–9 PM |
| Sunday | 12–8 PM |
| Monday | 11:30 AM–9 PM |
| Tuesday | 11:30 AM–9 PM |
| Wednesday | 11:30 AM–9 PM |
| Thursday | 11:30 AM–9 PM |
| Friday | 11:30 AM–9 PM |
Address and Contact Information
Address: 10250 Santa Monica Blvd Suite 9210, Los Angeles, CA 90067
Phone: (424) 302-0110
Website: https://www.thehrbexperience.com/
Menu Photos
Order and Reservations
Reservations: opentable.com
Photo Gallery
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Reviews
Alanna Praxedes
The service was very good , Fernando was our waiter and he was extremely friendly and attentive, which made the experience even better.
I loved the creative idea of serving the soy sauce with a dropper, such a nice touch. The only thing I didn’t really like was the tea cup it was so hot that I couldn’t hold it comfortably in my hand (haha).
I ordered the shishito peppers, salmon hand rolls, and yellowtail, and everything was well prepared. One additional point worth mentioning is that the fish is farm-raised, not wild-caught, which may be important for some guests to know.
Overall, it was a pleasant experience with great service.
… moreI loved the creative idea of serving the soy sauce with a dropper, such a nice touch. The only thing I didn’t really like was the tea cup it was so hot that I couldn’t hold it comfortably in my hand (haha).
I ordered the shishito peppers, salmon hand rolls, and yellowtail, and everything was well prepared. One additional point worth mentioning is that the fish is farm-raised, not wild-caught, which may be important for some guests to know.
Overall, it was a pleasant experience with great service.
Jazmon B.
Amazing vibes — beautiful outdoor seating that’s perfect day or night, with heaters to keep you cozy. The staff is warm, inviting, and great at recommending dishes for first-timers. Happy hour is a steal, the sushi is fresh, and the miso soup is delicious. Can’t wait to come back!
… moreEmma Walker
Actually some of the best sushi I have had. Their signature hand roll is delicious and the salmon tastes like butter…. I had to stop myself because I would have eaten their entire stock. Also my server, Aamani, was so fun and so sweet, thank you!! Must try!!
… moreGot Food?
I’ve been coming here since the original opening and I’ve seen the transition the restaurant has been through. It’s a good place to come for a quick meal. Service here isn’t the best so if you’re looking for fine dining with top notch service, this is not it! They typically run on minimal staff and they’re running around but the fish are good and fresh. Would totally recommend if you’re shopping at the mall!
… moreChelsie Gonzalez
Such a cool spot to sit and take a break from shopping. The outdoor seating is in a perfect location to enjoy fresh sushi. The crispy tuna appetizer is fire and the blue crab roll did not disappoint. Will stop here again next time we are in town. Thank you to our sever Sue for the best vibes!!
… moreHeewon Lee
I had a good experience at HRB! Everything was fresh, flavorful, and beautifully presented. The baked lobster was absolutely next level—rich, buttery, and perfectly cooked. The unagi had that perfect melt-in-your-mouth texture with just the right balance of sweetness and smokiness. And the salmon? Incredibly fresh and tender, easily one of the best I’ve had.
If you’re a sushi lover, HRB is a must-try. Great quality, creative dishes, and a satisfying experience all around. Highly recommend!
… moreIf you’re a sushi lover, HRB is a must-try. Great quality, creative dishes, and a satisfying experience all around. Highly recommend!
Davis Gallier
Just stopped for a drink but left with a smile and a story. Had an amazing experience chatting with the servers and the Yuzu Lemonade is a must try! The servers were amazing! I wish I got their names so I could personally shout them out but the servers on December 16th, 2025 were the absolutely amazing!!
… moreBlueSky Creatives
I had such a great experience at HRB in Santa Monica! The place was super clean, the food was fresh, and everything came out quicker than I expected. A huge shoutout to our server, Suhaila…she was incredibly kind, attentive, and fast. She made the whole experience so much better. I’ll definitely be coming back!
… moreKorie Smith
I visited the Century City Mall location. The menu is nice and short. I ordered the Crispy Spicy Tuna from the appetizer menu, it did not disappoint. I also had the #4 combo, signature (spicy tuna), salmon, albacore, and baby scallops. They serve the sushi bento box style accompanied by fresh ginger, wasabi, and soy sauce. The bartender recommended a delightful light beer. Sorry I don’t know the name. The sushi is fresh, delicious and prepared beautifully. Customer service was good, not exceptional. Yes I will go back.
… moreandi nicpon
HRB is a great experience. The sushi quality is top notch. You can tell the sushi here is more traditional and simple, they let the sushi speak for itself and you can tell the quality of the fish really shines through. Yes the meal is expensive. We spent 98$ for a combo 6, miso soup, and a sushi roll. You are paying for quality. If you are starving I might suggest something else. If you are looking for a high quality sushi experience I would suggest checking out HRB.
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