

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
Address and Contact Information
Address: 4453 Main St Suite 300, Frisco, TX 75034
Phone: (469) 342-4701
Menu Photos
Order and Reservations
Order: Order online
Related Web Results
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Reviews
My typical iHop had a 1 hour wait, so we decided to try First Watch on Main St. Frisco.
While we were expecting a wait, since it was 8:15am on a Saturday morning and what we just saw at iHop, to our surprise we strolled right in, and the parking was pretty wide open.
Oddly the person holding the door, looked the other way as we were coming in which we took as a strange “welcome”.
We had to wait for 3 minuy=tes to assign us a table, yet it was very empty in the restaurant.
When we sat, it took 7 minutes for a server to come over and bring us a menu.
We tried the blueberry lemon cornbread, and we were amazed at the very small amount of blueberries- 4? See pics).
I explained to the server that I will order my chocolate milk when the meal comes, so it can stay cold. Once the food came, there was no server to be found until the bill came- which was directly in the middle of us eating.
The “Morning Meditation” drink (orange, lemon, turmeric, organic ginger, agave nectar, beet) was a pretty presention, but VERY tough to take.
For the most part it was a let down on this day, my experience and was hoping for better.
Pricing: $$$$ (as compared to other places)
You will see pics to coroborate my experience, also with the complete menu for your review.
Upon arrival, we were greeted and seated promptly. The service from our waitress was average. My sister and I ordered drinks—I ordered the Honey Caramel Crunch cold brew, and my sister ordered a regular coffee. When the drinks were brought out, there was hair in mine. I did not make a scene and simply asked for a replacement.
We then placed our food order, but my meal was incorrect. Instead of remaking the order, the waitress offered to warm up the mushrooms separately and bring them out to pair with my veggie omelet. This did not feel like a proper accommodation, so I declined and chose to proceed without them.
Unfortunately, the food quality was disappointing. I also ordered the Morning Sunrise beverage, which was not mixed properly—I could clearly see and taste unmixed turmeric powder. The syrup had an unpleasant taste, and the salad was soggy and overly wet.
When we finished eating, the bill was brought to the table. I asked if the drink or another item could be comped, given that my original drink contained hair and my food order was incorrect. While I did receive a replacement drink, I felt a comp should have been automatic considering the multiple issues throughout the meal. Additionally, the waitress stated she needed to check with the manager to see if removing the drink from the bill was acceptable, which was surprising. Typically, in situations like this, a manager would visit the table to address the concerns directly, but that did not happen.
Overall, the food quality was poor, the service was mediocre, and the experience did not meet expectations. This was not an enjoyable dining experience, and I will not be returning.