First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Family-friendly diner-style chain serving homestyle American breakfast & lunch standards.
Hours
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday (Labor Day) | 7 AM–2:30 PM Hours might differ |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
Address and Contact Information
Address: 5206 Village Pkwy #1, Rogers, AR 72756
Phone: (479) 657-6630
Menu
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Best Breakfast in Rogers, Arkansas | First Watch Locations
At First Watch Rogers, join the waitlist online or you can give us a call at 479.657.6630. Place your order online to grab your breakfast or lunch on the go …
Rogers – First Watch – Order Online
The Traditional. $11.99. 930-1390 Calories. Two cage-free eggs any style with your choice of bacon, smoked ham, ch… · The Trifecta. $11.99. 580-980 Calories.
First Watch – Rogers – Home – Menu, prices, restaurant reviews
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to …
Reviews
Kayla Fadely
Just what you’d hope for when craving a fabulous brunch. The menu has just the right assortment without feeling overwhelmed with choices. The waitress was pleasant and friendly. The coffee stayed in a carafe on the table for us to consume at our leisure. The wait was worth it as it was all so delicious!
… moreGer Hang
The avocado toast was probably one of the best I’ve tasted in the area. Look at the amount of avocado that is on the toast! The avocado was lightly salt and went so well with the lemon squeeze on top, and it also came with 2 eggs on the side. I was so surprised at how much I enjoyed the Parma Hash. The sausage, veggies, and potatoes were well cooked and were not too oily. The jam with the toast and fruit cup pair so well together with the Parma Hash, and the price was only 12.99. I thought the potatoes were gonna be hashbrown, but the cube potatoes tasted good, too. I did get the toast GF for both dishes, but both toast were too over toasted. May be lesser time on the toast for GF bread? The orange juice tasted good, and I wished the waitress had asked if I needed a refill. The water had a bad aftertaste, and I suggest just getting something else to drink. The atmosphere is friendly and family environmental. The interior decor was a farmhouse theme, very cute. The food was served at a decent time, but I wished the waitress had attended us more. This was my first time experience here, and I would come back to try more of the breakfast. The quality of the food is 8.5/10 for me.
… moreRonda May
Been to a couple of locations. The staff is always sweet and helpful. The food and beverages are delicious. Everyone enjoyed everything they ate. Definitely a great breakfast spot!
… moreCP
I feel like the food looks better than it tastes. But it still tastes good. Standard brunch diner-style fare. Nothing to write home about
… moreBilly Holland
Food was delicious and the wait staff was extremely kind. We often order eggs for my 1 year old and often they come out soggy, here they made great eggs and even add some spices. I love the rotating specials and the coffee carafe!
… moreSh Lo
COLD. Basic. Standard. Nope, go see those wonderful kids at Denny’s that work real hard. First watch, BASIC advice, hot, fresh food; pls add cream cheese to menu. That’s the only thing that would make you different than Denny’s, VI or IHOP. Standard breakfast fare, yet good bacon.
… moreEllen Dinger
Clean, tasty, eco-friendly & staff is delightful. Great brunch places aren’t easy to find- try this one! Prices are a tad high, however quality is high so it makes sense
… moreKatelyn Estes
This food was by far the best I’ve had in the area! Our waitress was also so great! 11/10 would recommend!!
… moreKatelyn Cameron
My daughter and I love having breakfast here. So delicious! We shared the French toast and bacon. We also ordered the vegetable soup. We are every bite! Our server Daniel was so nice! He checked on us multiple times and made us feel very taken care of. Definitely coming back to this location! The manager is also so sweet and very attentive. Always going to tables checking on customers. I will be telling my friends and family to come and eat here as well.
… moreHanna G
Super good! My fiancé got their breakfast tacos and said they were pretty okay. I got their farmhouse breakfast hash and loved it, the tomatoes were amazing and their grits were super good! I was very surprised with the combinations offered and how good it was. The inside was very clean for how busy it was and all the staff members running around were very friendly
… more