First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
Address and Contact Information
Address: 17550 W Bluemound Rd Suite A, Brookfield, WI 53045
Phone: (262) 754-5900
Menu
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Reviews
Brad Ruehle
I have been here a few times, and each time I have been there I have had great experiences. The food is always delicious, and the service is outstanding. Today was the first time I was there at lunch time. We sat down at 12, ordered our food within 5 minutes of sitting down (No rush from the staff) and if we didn’t have our orders in less than 5 minutes I’d be shocked. The staff was amazing, the leave a coffee and water carafe, so we were never out of coffee or water (what an amazing concept, tongue and cheek ). Highly recommended stopping here if you’re in the area. Also every time I have been there I see people I know, it must be good if they all go there. I will be back soon.
… moreB Scott
If you enjoy kale and avocado in your eggs and food, this place is for you. I had 2 eggs, bacon, toast, and fruit. The eggs were the smallest eggs I ever saw. The bacon was greasy. The bread was dripping and soggy from too much butter. The honeydew melon was rock hard. I told the waitress, and all she said was sorry and left. The flavor of everything was good. Slow service but not busy.
… moreMarianna McCall
First Watch is on my list of great restaurants because I know they strive for fresh ingredients and great tastes. First time I got a Belgian waffle that was DELISH. Second time I got a breakfast sandwich and side of country potatoes. That wasn’t my favorite (brioche bun gave ne hamburger bun vibes), and the potatoes tasted almost over done and underdone… But still willing to taste more of that they have to offer!
… moreMcKenna Dietze
I’ve been wanting to try this place and it definitely didn’t disappoint! Our server Trent was super kind and made sure we understood the menu options and had everything we needed. The food was super tasty and atmosphere was busy but I didn’t feel crowded next to the other tables. There was quite a wait after 11am so I’m glad we went at around 10am. I highly recommend this to brunch lovers looking for some healthy options at a great price!
… moreThangaraj Manoharan
Tried “The Works” substituting Ham with Zucchini and Sausage/Bacon on side. Perfect treat for the day
… moremary brinkman
Stopped in on Saturday and we were seated immediately. The food was very good and I like they left the coffee pot on the table and they gave me a to go cup for the rest of my coffee.
… moreHanna Griese
Lots of gluten free options with good bread that is amazing. Food had great-taste, texture and presentation. I had chicken pesto quinoa and my son had sliced roast beef with Havarti sandwich on gf bread. Highly recommend!
… moreDan K
Classy modern breakfast joint with a huge menu and lots of healthy options. Service is always good, as is the food. Not my favorite place, as I’m a greasy spoon diner kind of breakfast person. I can’t fault anything they do, everything is great. We visit all the time because it’s grandmas (and great grandmas) favorite spot. Prices are higher than id like, but not exorbitant.
… moreBryan Jennings
Stopped in Saturday morning with a party of 5 and was seated immediately even though it appeared very busy. Service was exceptional, our server was friendly and attentive. The menu selections range from traditional to eclectic with several signature dishes that had to be tried. Chickychanga and pork carnitas breakfast burrito were both amazing as well as the French toast all presented beautifully. The entire experience was wonderful. First Watch is now my first choice when I am near one.
… moreSCORE SE Wisconsin
What a great breakfast and brunch spot in the Brookfield area. We made took the 15 minute trip from Wauwatosa to try out First Watch and their local, farm fresh cuisine and it was worth the trip! Their freshly juiced concoctions were great and the breakfast burrito and biscuits and gravy were some of the best that we have had. I would highly recommend checking it out! Enjoy local.
… more