

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
Menu Photos
Order and Reservations
Order: Order online
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Reviews
Service was quick with the server offering suggestions for those intimidated by the extensive offerings on the menu. We will definitely go back again.
First Watch Foley is easily one of the top brunch spots in Foley, Alabama, especially for Sunday brunch. The Strawberry Tres Leches French Toast and Healthy Turkey were fresh, flavorful, and satisfying, and the menu offers plenty of healthy brunch options alongside more indulgent favorites.
Great service, a bright and relaxed atmosphere, and a seasonal menu with cocktails make this a place we keep coming back to. Highly recommend First Watch for brunch in Foley.
Reka is my favorite server. Go meet her!
**Update**
Went back on 4/20/25. Food was delicious, service was just okay. FYI, the coffee they push on you at the beginning of your meal is NOT complimentary. It’s $3.99 per cup. We had no idea and the pricing is not listed on the menu for drinks. Seems like a scam to me. Not cool.