


First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
Address and Contact Information
Address: 4741 Chace Cir #105, Hoover, AL 35244
Phone: (205) 982-8477
Menu Photos
Order and Reservations
Order: Order online
Photo Gallery
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Reviews
I ordered a market hash (w/o mushrooms and add avocado) & a Kale Tonic totally just over $32.
Needles to say my order was wrong. The hash had tons of mushrooms and like 7 leaves of spinach. Honestly it looks like they just scraped someone’s leftover off the table and boxed it. Don’t know that I’ll be back to visit this location. The best thing was the Kale Tonic.
I’ve wanted to try First Watch for a few years but never had an opportunity when I was near one of their restaurants. Today I happened to be in the Hoover, Alabama area and finally had time to try First Watch with a party of four.
Our wait for a table was a reasonable five minutes, but then we were there for just under 60 minutes before our food finally arrived, and when it did it tasted and felt like it had been sitting on a table somewhere (not even under a heat lamp) for a half hour or so. My omelete was as tough as shoe leather and it was room temperature or lower. My potatoes were undercooked to the point of being crunchy, and my sausages were cool to the touch. Our server kindly offered to remove the charge for that meal, but I asked her instead to bring me a fresh version and charge me for it. The second one was much better because it was actually served fresh and hot, although the potatoes were still the same undercooked ones from the previous batch.
The others in my party had similar experiences with pancakes that were not warm enough to melt butter, undercooked bacon (despite requesting EXTRA CRISP twice), and other examples of incompetence in the kitchen.
That said, our server was kind and the coffee was tasty.
I cannot in good conscience recommend First Watch and I’m not in any hurry to go again. I was very disappointed because it just didn’t even come close to the target.