


First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 10021 University Plaza Dr, Fort Myers, FL 33913
Phone: (239) 789-2910
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Order and Reservations
Order: Order online
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Reviews
To make it worse, the food was cold. It was brought straight to me, and I only drove about 7 minutes before opening it to eat. There’s no reason it should have already been cold.
This isn’t my first bad experience with takeout from this location, but it is the last straw. When you’re paying restaurant prices, you expect decent portions, quality, and at the very least hot food. Unfortunately, this location continues to disappoint.
Management seriously needs to address consistency, portion control, and food quality.
The food was served so quick and Emilee was great!
Reviewed by a very satisfied food critic
If you’re anywhere near the Gulf Coast Town Center in Fort Myers and in search of a breakfast or brunch spot that delivers on all fronts—look no further than First Watch. From the moment we walked in, we were greeted with warmth, seated promptly, and treated to an experience that exceeded expectations in every category—food, service, and atmosphere.
Let’s start with the service—the true highlight of our visit. Our server, Anthony, deserves a standing ovation. He was attentive without hovering, friendly without being overbearing, and somehow always there when we needed something without us ever having to ask. It’s rare to experience service this smooth and intuitive—Anthony is a pro, and he elevated our meal to something special.
The atmosphere at First Watch is everything you want in a modern breakfast eatery—bright, relaxed, and welcoming, with a clean and thoughtfully designed space that lets the food and service shine.
Now for the food—simply outstanding. I ordered the Avocado Omelette, and I’m still thinking about it. Fluffy eggs wrapped around perfectly ripe avocado, crispy bacon, and a dollop of sour cream made for a flavor-packed bite every time. The real surprise, though, was the side salad—a refreshing, crisp mix dressed in an unforgettable oil and lemon dressing that was tangy, balanced, and completely addictive. It was the perfect complement to the richness of the omelette.
From start to finish, our visit to First Watch was top-notch all the way. This is the kind of place you find yourself coming back to again and again—not just for the food, but for the genuine hospitality and polished execution.
Highly, highly, highly recommend stopping by. Ask for Anthony if you can—you won’t regret it.
— Five stars, with zero hesitation.