


First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
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Order and Reservations
Reservations: getwisely.com
Order: Order online
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Reviews
We visited First Watch on Page Road in North Carolina on January 3rd, 2026, while in the area for Cars and Coffee, and had a fantastic experience. Our server, Matthew, was friendly, attentive, and made our visit even more enjoyable.
What We Ordered:
My wife had the Cinnamon Toast Milk, the Trifecta, and a stack of pancakes.
My son enjoyed Kid’s Waffle.
I ordered the Million Dollar Bacon and The Works Omelette.
Every dish was fresh, flavorful, and perfectly prepared. The Cinnamon Toast Milk was delicious treat, and the Million Dollar Bacon lived up to its name!
Overall Experience:
We give this visit 5 stars. The service was excellent, the food was top-notch, and the atmosphere was welcoming. We highly recommend this First Watch location to anyone in the area.
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Highly recommended and a perfect spot for breakfast or brunch before or after local events like Cars and Coffee!
Meal type: …
On top of that, I ordered blueberry pancakes and received chocolate chip, and I specifically chose sourdough bread but was sent whole grain instead. The food that did arrive was burnt and just not acceptable for the price or quality expected.
I really hope this gets addressed, because this experience was frustrating and far from the standard of service I’ve come to expect.