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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dine in ✔️Take out
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 614 NJ-70 Suite A, Brick Township, NJ 08723
Phone: (848) 322-2610
Menu Photos
Order and Reservations
Order: Order online
Related Web Results
Best Breakfast at First Watch Brick, NJ
We are located at 614 Route 70. At First Watch Brick, join the waitlist online or you can give us a call at 848.322.2610. Place your order online to grab your …
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See All Options | Gluten-Free, Vegan & More – First Watch Menu
Explore the First Watch menu to find the breakfast, brunch or lunch specialty you are craving today. Healthy and indulgent options, fresh made to order.
Last Updates
Reviews
Andrea Bohm
One of my favorite places for brunch, even when dining solo!
I ordered the bacado omelet (literally bacon and avocado, topped with sour cream and pico de gallo- hold the sc and pico) and substituted potatoes for the dressed greens. While I like the greens, the potatoes are the best of any breakfast/lunch place around.
I also ordered two of the multigrain pancakes, and ended up taking half of them home because I forgot how large and filling they are.
Special shoutout to my server, Jillian. She was fantastic! Even with the Sunday rush, she was attentive, friendly, and super efficient. The food was great and the service was, too.
… moreI ordered the bacado omelet (literally bacon and avocado, topped with sour cream and pico de gallo- hold the sc and pico) and substituted potatoes for the dressed greens. While I like the greens, the potatoes are the best of any breakfast/lunch place around.
I also ordered two of the multigrain pancakes, and ended up taking half of them home because I forgot how large and filling they are.
Special shoutout to my server, Jillian. She was fantastic! Even with the Sunday rush, she was attentive, friendly, and super efficient. The food was great and the service was, too.
Phsyc33 Ckr
If you love a good breakfast place that makes AUTHENTIC Fresh food then this is the place. I am a huge biscuits and sausage gravy fan, and this place is the only place I’ve had around here that makes authentic southern Biscuits, Nice and fresh with the most delicious gravy. Also got the breakfast tacos that Work omelette and chocolate chip pancakes, And not one of the meals, disappointed. Not the best potatoes that would be my only critique. 5 out of 5 all day long. The server was extremely professional and extremely polite his name was Stephen.
… moreCarri
We just had our first visit to the new First Watch in Brick, NJ, and it was fantastic! We had been to one in Virginia and were so thrilled when we heard they opened this location. The restaurant was spotless, and the staff were super friendly and polite. And let me tell you, the food was absolutely delightful! This is officially our new favorite breakfast spot, and I can’t recommend it enough. Definitely give it a try!
… moreRon J
First time at First watch in Brick, overall great experience. The food is really good and the menu has a lot of great choices. Glad to see another breakfast area in the TR/brick area. I had one the breakfast sandwich specials, really great!
… moreMark Germadnig
Food was terrible!
Million Dollar Bacon was good.
Million Dollar Potatoes not so good(half the Potatoes were hard.
Bacon and cheese omelet was edible!
Pancakes fell apart and not good at all!
Syrup was sugar water, with no maple flavor.
Coffee mediocre.
Will not return!!!
… moreMillion Dollar Bacon was good.
Million Dollar Potatoes not so good(half the Potatoes were hard.
Bacon and cheese omelet was edible!
Pancakes fell apart and not good at all!
Syrup was sugar water, with no maple flavor.
Coffee mediocre.
Will not return!!!
Christina Strong
This is our first time eating at First Watch in NJ, we eat at them a lot in VA. It’s my favorite place for breakfast. Food was delicious. Orange juice was ok. Coffee was great. Service was excellent.
… moreBobbi Preyer
Great service and food is as delicious! I had the classic eggs benedict and my husband had a chili omelette with sausage and peppers. We both really enjoyed our meals. I especially like the side salad that comes with the meal. (I’m not a huge fan of breakfast potatoes lol). We will be back!
… moreJamie
The hostess greeted us nicely and sat us but I requested a different seat since it was directly behind where she stands to seat people and she rolled her eyes at us and rudely moved us. The food was sadly just not great. The Chili Chorizo omelette was mediocre. Comes with a salad? So make sure you switch to potatoes. We did request this and our waitress forgot but did bring us a plate of them out. The potatoes are good. The market veggie sandwich had been sitting a while before it got to me. Aside from it being a bit cold it was good with potential. The bread is delicious. Wish I got to eat it fresh out. The tomato soup was absolutely awful. It was sour and gross. Also I am not sure how they consider that a bowl of soup. Smallest portion of soup. Was very disappointed in that.
… moreChristopher Bettinger
I gave this place five visits before writing a review. They ask for a google review after every purchase so just keep that in mind. I can tell you I really wanted it to be much higher- but in good faith I just can’t. You’re getting a review based on a months worth of visits.
My first visit was a holiday, i waited 90min and was called up and told I could wait 20 more and sit inside or sit outside- after choosing to wait another 20 and sit inside they called me up again because my inside table was ready. While i was standing there they sat another table outside in the sun- the guests complained and infront of me they were walked to the table i was just called up for and waited extra time for.. at this point i was told it was first come first serve and it would be 30-45more min for an indoor table or i could sit outside. I was hungry so i sat outside. When i got to my outdoor table I was placed in yhe sun and put my sunglasses on so i wasnt blinds while eatting. After that i was greeted with a reduced menu and told those were the options today. If it wasn’t for the lovely waitress I would have walked out at this point.
So, needless to say i wholly enjoyed my 30min meal which took 45min to come out of the kitchen, after a 2hr wait, of an entree selection i didnt actually want, because they had a 1/3 of the menu available, while being blinded by the sun. 🙂
First visit was easily one of the worst restaurant experience i have had in about a decade. So i opted for giving them several more shots before submitting what you just read. After the second visit I decided to give them a third because it was also pretty terrible service- the waitress was one of the most rude and fake personalities i have had as a waitress in years. This then led me to my third, fourth, fifth and sixth visits because I was purely perplexed at how any location could be so hot and cold for basic guest experience. It is mind boggling really how amazing and terrible my visits have been.
Here is the rest of the review of all the other visits:
Girl at the door is always very friendly. Wait times are not always accurate if you jump on the waitlist while driving over there, but its a nice feature to have. It is a very similar system to turning point for app waitlist and orders.
Based on my experience- again of 6 visits now- they have a combination of really great servers who blow you away and then others that border on the line of irritating/fake friendly bordering on rude/ and one i ran into that was wholly indifferent and had the personality of a sugarfree pancake. It really is a mixed bag and this is my biggest critique of the location. You have no idea what experience you will end up getting for your visit. Which frankly means I’m not going there on a regular basis unless somewhere else starts to mess up my meals.
The facility is very attractive. The vibe should be great based on what they are going for but, the openceiling with no sound absorption builtin means it is a giant echo chamber. It is a pretty poorly designed facility in that regard. You can’t hear a person across the table w/o raising your voice. Let alone the wait staff. It’s less than ideal.
Food is decent. It is not bad for what it is, but while it is consistent- it isn’t anything special. Nothing here blows me away or makes me go wow that was delicious i need to vome back and get that again. Every single menu item iv had has been purely ok. Nothing iv had makes me want to get it again or go there again because it was absolutely delicious.
While the brand wants to deliver an experience that feels good and tastes even better. This location is not much more than ok food being served by (on average) inexperienced waitstaff giving below average service w/ very little to no focus on genuine hospitality.
There are several other breakfast places within 2miles- all of them are better options if you want a genuine, pleasant, consistent, tasty breakfast/brunch dining experience.
I’ll revisit in 6months with hopefully an improved update.
… moreMy first visit was a holiday, i waited 90min and was called up and told I could wait 20 more and sit inside or sit outside- after choosing to wait another 20 and sit inside they called me up again because my inside table was ready. While i was standing there they sat another table outside in the sun- the guests complained and infront of me they were walked to the table i was just called up for and waited extra time for.. at this point i was told it was first come first serve and it would be 30-45more min for an indoor table or i could sit outside. I was hungry so i sat outside. When i got to my outdoor table I was placed in yhe sun and put my sunglasses on so i wasnt blinds while eatting. After that i was greeted with a reduced menu and told those were the options today. If it wasn’t for the lovely waitress I would have walked out at this point.
So, needless to say i wholly enjoyed my 30min meal which took 45min to come out of the kitchen, after a 2hr wait, of an entree selection i didnt actually want, because they had a 1/3 of the menu available, while being blinded by the sun. 🙂
First visit was easily one of the worst restaurant experience i have had in about a decade. So i opted for giving them several more shots before submitting what you just read. After the second visit I decided to give them a third because it was also pretty terrible service- the waitress was one of the most rude and fake personalities i have had as a waitress in years. This then led me to my third, fourth, fifth and sixth visits because I was purely perplexed at how any location could be so hot and cold for basic guest experience. It is mind boggling really how amazing and terrible my visits have been.
Here is the rest of the review of all the other visits:
Girl at the door is always very friendly. Wait times are not always accurate if you jump on the waitlist while driving over there, but its a nice feature to have. It is a very similar system to turning point for app waitlist and orders.
Based on my experience- again of 6 visits now- they have a combination of really great servers who blow you away and then others that border on the line of irritating/fake friendly bordering on rude/ and one i ran into that was wholly indifferent and had the personality of a sugarfree pancake. It really is a mixed bag and this is my biggest critique of the location. You have no idea what experience you will end up getting for your visit. Which frankly means I’m not going there on a regular basis unless somewhere else starts to mess up my meals.
The facility is very attractive. The vibe should be great based on what they are going for but, the openceiling with no sound absorption builtin means it is a giant echo chamber. It is a pretty poorly designed facility in that regard. You can’t hear a person across the table w/o raising your voice. Let alone the wait staff. It’s less than ideal.
Food is decent. It is not bad for what it is, but while it is consistent- it isn’t anything special. Nothing here blows me away or makes me go wow that was delicious i need to vome back and get that again. Every single menu item iv had has been purely ok. Nothing iv had makes me want to get it again or go there again because it was absolutely delicious.
While the brand wants to deliver an experience that feels good and tastes even better. This location is not much more than ok food being served by (on average) inexperienced waitstaff giving below average service w/ very little to no focus on genuine hospitality.
There are several other breakfast places within 2miles- all of them are better options if you want a genuine, pleasant, consistent, tasty breakfast/brunch dining experience.
I’ll revisit in 6months with hopefully an improved update.
JAY JAY
First time being in NJ first wash I have try this before in Tx. I really love their food it tastes good. So I decided to visit this location today I traveled from Queens NY 1 hour and 30 minutes to take my wife over there so she could enjoy a good breakfast. But this review is not about the food it was great. I usually don’t write reviews but I feel this is something that the owner should be aware of. When I arrived a young lady welcomed us in and gave us the menu. While we waited for her to take the order I saw when she make another young lady Hispanic to go take care of my table so she could go take the other lady table that involved taking care of white customers. I feel this is off that I have to experience this on the first time over here. Because it makes people feel uncomfortable that I have to see her sending a Hispanic person to take over my table so she could take the other lady table because they were probably more like her that shouldn’t be happening every one deserves the same customer service even if they are white, black or Hispanic. So the owner please remind the lady’s at the front that don’t ask to exchange customers just because of the way people look. Because I’m pretty sure the language wasn’t the issue. Thank you
… more