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Neighborhood slice shop serving pizza, burgers & daily-changing specials in a no-frills space.
Hours
| Friday | 11 AM–12 AM |
| Saturday | 11 AM–12 AM |
| Sunday | 11 AM–10 PM |
| Monday | 11 AM–10 PM |
| Tuesday | 11 AM–10 PM |
| Wednesday | 11 AM–10 PM |
| Thursday | 11 AM–10 PM |
Address and Contact Information
Address: 4592 30th St, San Diego, CA 92116
Phone: (619) 892-7840
Website: https://facebook.com/thefriendlySD/
Menu Photos
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The Friendly | Smash Burgers & Craft Beer in San Diego
4592 30th Street, San Diego, California 92116, United States (619) 892-7840 https://www.facebook.com/thefriendlySD/
Reviews
Doug Ault
I moved away from San Diego and still dream about this place. The absolute perfect smash burger. No alterations allowed because they are simply not needed. Plus, they serve Hamms tallboys and a dollar off if you shotgun. Get one to sip and one to shotgun, maybe even another for the dudes on the grill.
I am extremely jealous of their recent chef collabs because I would house every single one. I always looked forward to their Thanksgiving burg with the stuffing croquet. The tastiest food with the best playlist blasting through the speakers. It’s a meal, a destination and a vibe. This place is a gem and the main reason I miss Normal Heights. They simply have no business being this tasty, affordable and real.
I will never not pop in when I return to San Diego for a visit.
… moreI am extremely jealous of their recent chef collabs because I would house every single one. I always looked forward to their Thanksgiving burg with the stuffing croquet. The tastiest food with the best playlist blasting through the speakers. It’s a meal, a destination and a vibe. This place is a gem and the main reason I miss Normal Heights. They simply have no business being this tasty, affordable and real.
I will never not pop in when I return to San Diego for a visit.
Meron Rubinowitsch
Here for the one and only Dirty Flat Top Burger before leaving San Diego, and thankfully it didn’t just meet expectations—it exceeded them.
The vibe at The Friendly is as laid-back as it gets: chill atmosphere, staff blasting great music, and everyone clearly having fun while turning out killer food. Sometimes simple is the hardest thing to get right, but they absolutely nail it here.
The $8 cheeseburger is an insane value—juicy, perfectly seasoned, and cooked exactly how a flat-top burger should be. Nothing fancy, no gimmicks, just flawless execution that somehow tastes totally unique.
Huge kudos to the crew for doing something so simple so well. If you’re in San Diego and don’t stop here, you’re doing it wrong.
… moreThe vibe at The Friendly is as laid-back as it gets: chill atmosphere, staff blasting great music, and everyone clearly having fun while turning out killer food. Sometimes simple is the hardest thing to get right, but they absolutely nail it here.
The $8 cheeseburger is an insane value—juicy, perfectly seasoned, and cooked exactly how a flat-top burger should be. Nothing fancy, no gimmicks, just flawless execution that somehow tastes totally unique.
Huge kudos to the crew for doing something so simple so well. If you’re in San Diego and don’t stop here, you’re doing it wrong.
Maxwell Shenk
This place is a gem. Sternly friendly service that keeps the line moving. Three 6 Mafia bumping, and of course, one of the best burgers I’ve had I’m a while. Done quick, done right. I drove back today for another.
Pizza is good as well. Pizza by the slice and a smash burger. Top notch.
… morePizza is good as well. Pizza by the slice and a smash burger. Top notch.
Yaz
This was our first time here and we got lucky it wasn’t packed. The place is pretty small, but we were able to get a table pretty quickly . The cashier was very nice . We ordered the hamburger and a few slices of pizza to try. We got the pizzas slices first. I had the spinach ricotter, my sister had one with pepperoni and jalapeños and my husband had one that looked Hawaiian ,( didn’t pay attention to the names). They were A MAZING! We all shared and non of them disappointed. Then we got the burgers , also delicious . The burgers have two Patties, cheese and grilled onions , the meat is juicy and well cooked. You don’t even need ketchup! You Definitely should try!!
… moreCtgb2
I stopped by The Friendly and it definitely lived up to the hype. The burger was simple but incredibly flavorful, with perfectly melted cheese and a crispy smash-style patty. The place has a laid-back, no-frills vibe that feels very local. It’s a great spot in San Diego for a quick and seriously satisfying burger.
… moreAj Travels
The pizza was really good 9/10. The burger wasnt great it was extremely oily maybe a 6/10 couldnt really taste the garlic aoli sauce or onions i think the oil from the meat was overpowering it. Would definitely come back for the pizza though!
… moreJohn Nguyen
The Experience:
Tucked in North Park with fun, hippy vibes, this spot gives off fun and laid-back energy. When I arrived, the all-female staff was vibing to early 2000s hip hop, setting the tone right away. It’s a small space with about 4-5 tables and 5-6 counter seats, so expect a cozy setup. You order at the counter (they take credit cards), and the service was super friendly and efficient.
The Food:
I went with a slice of pepperoni ($3.50), which was thin, crispy, and flavorful. I could’ve used a touch more sauce, but overall it hit the spot. I also grabbed their smash burger ($8) and a soda, bringing the total to about $15. The burger was surprisingly substantial for a smash, not paper thin, which I appreciated. The burger tasted well-seasoned and juicy. Solid portions and fair prices across the board.
The Rating:
4.6/5 – Fun vibes, friendly staff, and tasty food. Some folks might not love the limited seating or loud music, but honestly, it adds to the charm. I’ll definitely be back.
… moreTucked in North Park with fun, hippy vibes, this spot gives off fun and laid-back energy. When I arrived, the all-female staff was vibing to early 2000s hip hop, setting the tone right away. It’s a small space with about 4-5 tables and 5-6 counter seats, so expect a cozy setup. You order at the counter (they take credit cards), and the service was super friendly and efficient.
The Food:
I went with a slice of pepperoni ($3.50), which was thin, crispy, and flavorful. I could’ve used a touch more sauce, but overall it hit the spot. I also grabbed their smash burger ($8) and a soda, bringing the total to about $15. The burger was surprisingly substantial for a smash, not paper thin, which I appreciated. The burger tasted well-seasoned and juicy. Solid portions and fair prices across the board.
The Rating:
4.6/5 – Fun vibes, friendly staff, and tasty food. Some folks might not love the limited seating or loud music, but honestly, it adds to the charm. I’ll definitely be back.
Ginger Lou
The Friendly might be known as a pizza joint, but the real surprise is just how incredible their smashburgers are. I ordered one on a whim and ended up having my very first smashburger ever—and wow, it did not disappoint. Crispy edges, juicy center, perfect flavor… I’m still thinking about it.
They also have a quirky little deal: if you shotgun a beer, you get a dollar off. I’d never shotgunned a beer in my life, but I went for it—and honestly, it made the whole experience even more fun.
The vibe is casual, lively, and a little chaotic in the best way. The only downside is the parking… it definitely sucks in that neighborhood. Just pick a time of day when it’s less crowded and you’re golden.
Overall, I’d totally go back for the smashburger alone. Great food, good energy, and an experience you don’t forget.
… moreThey also have a quirky little deal: if you shotgun a beer, you get a dollar off. I’d never shotgunned a beer in my life, but I went for it—and honestly, it made the whole experience even more fun.
The vibe is casual, lively, and a little chaotic in the best way. The only downside is the parking… it definitely sucks in that neighborhood. Just pick a time of day when it’s less crowded and you’re golden.
Overall, I’d totally go back for the smashburger alone. Great food, good energy, and an experience you don’t forget.
Nikki Francis
Dude, this place has the BEST pizza by the slice and a burger that’ll leave with future cravings.
Tucked in a residential zone on 30th street in San Diego, you can’t miss it – just look for the line outside.
These guys hustle, whipping out a basic but ballistic burger – fresh double smash patty cheeseburger with grilled onions. No tomato, no lettuce, no substitutions and no need for it. This burger was a great, late night treat (we came in at 11:00pm on a Sat night.
The pizza was so impressive! Perfect cracker but tender crust so you can fold it New York style. We have a slice of the Hawaiian and the jalapeño & ricotta. So so good.
Club tunes filled the room of 6 bar stools and 6 mini table and the whole crew did a shotgun together. LOVE the guys and stoked that my hubby suggested it.
We’re locals but virgins to this spot – it’s now on our favorites list!
… moreTucked in a residential zone on 30th street in San Diego, you can’t miss it – just look for the line outside.
These guys hustle, whipping out a basic but ballistic burger – fresh double smash patty cheeseburger with grilled onions. No tomato, no lettuce, no substitutions and no need for it. This burger was a great, late night treat (we came in at 11:00pm on a Sat night.
The pizza was so impressive! Perfect cracker but tender crust so you can fold it New York style. We have a slice of the Hawaiian and the jalapeño & ricotta. So so good.
Club tunes filled the room of 6 bar stools and 6 mini table and the whole crew did a shotgun together. LOVE the guys and stoked that my hubby suggested it.
We’re locals but virgins to this spot – it’s now on our favorites list!
Rick Rhay
Pros and cons. Let’s start with the good: the pizza is good, thin and crispy style. The cheeseburgers are great. Go for the cheeseburger. Everything else about this place is absurd. The restaurant feels dirty, and I’m not just talking about the flat-top griddle. There are flies buzzing around, and the tables aren’t clean. But I could forgive all that if the music wasn’t so absurdly loud. I’m a music fan, and I seriously couldn’t even hear the server asking questions about my order. There’s no reason for it to be that loud at 2pm on a Saturday. You’re not at a night club. We get it. It’s cool and edgy and that’s how San Diego lives. But seriously turn it down a notch so we can conduct business.
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