


First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
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First Watch | Breakfast, Brunch and Lunch Near You
East Village – First Watch
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We ordered a few things and every single thing was good. From the Parma skillet hash, which was extremely savory and well seasoned, to the French Toast, thick and sweet with a delicate flavor; it was all fantastic. We also ordered a pancake and it was huge for a single stack and it was good too, light and fluffy; the bacon it came with was also nice, salty and crisped nicely. The only thing we could ding the food for was our chocolate milk for being very much on the milky side, and guess what? They apologized profusely for it and brought us extra chocolate syrup to fix it. The service here was great, adding to an already fantastic meal. Side note: the mint mocha iced latte they have on the seasonal menu was also great, get it while you can!
Paying the check was also somehow a far better experience than every other chain. You can pay up front or you can pay by QR code, which we know a few other places offer but the software they have here feels much, much quicker. From receiving the check to paying took (maybe) a minute. And that’s the thing about First Watch, everything just works. The food, the service, the small intangible things that most other places don’t care for; all of it was done well and done right. We wish we had one across the street from us, but we’ll settle for a short drive that we know we will happily make to eat here again.
I was impressed.
My server, Mercedes, was a joy, so pleasant to talk with. Her service was impeccable.
I ordered the Traditional Breakfast but this time I upgraded the potatoes to the Million Bacon potatoes and oh boy…they’re amazingly delicious! Totally new flavor and they’re now my favorite dish.
Everything was perfect, meal, coffee, fresh squeezed OJ and the server (Thank you Chloe!). I was having a gloomy morning and this experience changed everything 😀