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La Mercerie at Roman and Williams Guild | New York
At La Mercerie, Executive Chef Heloïse Fischbach balances classical training with avant-garde technique in a thoughtful reimagining of French cuisine. Enjoy …
La Mercerie – New York – a MICHELIN Guide Restaurant
La Mercerie. 53 Howard St., New York, NY, 10013, USA. $$$$ · French, …
Book Your La Mercerie at The Guild Reservation Now on Resy
La Mercerie at The Guild. 4.5. (16K) reviews. French. $$$. Soho. NY Times … La Mercerie at The Guild. 53 Howard St. New York, NY 10013. Get Directions +1 …
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La Mercerie is a highly recommended French restaurant with a strong reputation, especially around the holidays ✨ — we visited on Christmas and the wait time was extremely long ⏳, something to keep in mind if you plan ahead.
In terms of food quality, I found it overall serviceable but not exceptional. We noticed an issue with our wine — some impurities — and despite reporting it to the staff, there was no meaningful response, which felt disappointing . All in all, it seems like a beautiful place worth experiencing once, but not necessarily a regular go‑to.
The Brunch here is widely talked about and seems to be a highlight ✨. We enjoyed the Six Huîtres de la Côte Est (East Coast Oysters), which were fresh and made for a good starter. 
We also had a soup that might have been the Soupe à l’Oignon ‘Bichon Bichette’ (French Onion Soup) or a similar rich broth — comforting and flavorful. 
Another dish we ordered was a French‑style savoury tart/pastry — something akin to a Quiche végétarienne (Vegetarian quiche) with vegetables and cream — which was nicely textured and not overly rich. 
The main dish I was most looking forward to was the Bœuf Bourguignon (Braised French Beef Bourguignon) — unfortunately, this was underwhelming . The flavor was quite mild, and the beef may have been overcooked, causing the side components to overpower the dish. 
We also ordered a Gratin Dauphinois (Potato gratin) — nicely done but ultimately just a decent side. 
Overall, the restaurant’s beautiful ambiance and classic French flair are memorable, but the dining experience was mixed. Next time I’d likely opt for their Brunch service in the afternoon rather than dinner.
… moreIn terms of food quality, I found it overall serviceable but not exceptional. We noticed an issue with our wine — some impurities — and despite reporting it to the staff, there was no meaningful response, which felt disappointing . All in all, it seems like a beautiful place worth experiencing once, but not necessarily a regular go‑to.
The Brunch here is widely talked about and seems to be a highlight ✨. We enjoyed the Six Huîtres de la Côte Est (East Coast Oysters), which were fresh and made for a good starter. 
We also had a soup that might have been the Soupe à l’Oignon ‘Bichon Bichette’ (French Onion Soup) or a similar rich broth — comforting and flavorful. 
Another dish we ordered was a French‑style savoury tart/pastry — something akin to a Quiche végétarienne (Vegetarian quiche) with vegetables and cream — which was nicely textured and not overly rich. 
The main dish I was most looking forward to was the Bœuf Bourguignon (Braised French Beef Bourguignon) — unfortunately, this was underwhelming . The flavor was quite mild, and the beef may have been overcooked, causing the side components to overpower the dish. 
We also ordered a Gratin Dauphinois (Potato gratin) — nicely done but ultimately just a decent side. 
Overall, the restaurant’s beautiful ambiance and classic French flair are memorable, but the dining experience was mixed. Next time I’d likely opt for their Brunch service in the afternoon rather than dinner.
Thieanna Estremera
We made reservations for the restaurant at 5:45pm and once we arrived we were seated immediately. Our waiter Donald was amazing he took the time to explain the menu since this was my family’s first time having French food. I personally enjoyed every dish that came out it was interesting and all the dishes had different textures and flavors. My children and husband on the other hand did not enjoy the food as much as I did. I had Petit Paris as my first cocktail of the night and my son and husband tried the seasonal soda, which I had a feeling wouldn’t be sweet so we asked for simple syrup. We ordered PAIN ET BEURRE, BŒUF BOURGUIGNON, POULET FERMIER CROUSTILLANT, GRATIN DAUPHINOIS, HARICOTS VERTS, and a crepe dish with Salmon. For dessert my son had MILLE FEUILLE NOISETTE, and I had CRÈME BRÛLÉE À LA VANILLE. We had a beet dish and a dish that had tiny ravioli which were very delicious. My oldest enjoyed his meal but my youngest did not. My youngest is a very picky so my husband had to switch dishes with him. The beef was soft and pulled apart wonderfully. All the desserts were delicious and the pastries were flaky and soft. My husband has a fermentation allergy so he could not eat the beef since it was cooked in wine. For dessert I also had a chocolate negroni which was absolutely amazing. None of the food was salty so if your palate craves salt you may have an issue. These dishes are definitely for those who want to taste all the natural flavors. Even though my family were not total fans of all the food I would personally come back again.
… moreErika L
It was our first time visiting this restaurant, and we went here during restaurant week. We love the ambience, and the service was excellent from the host to the server. Everyone was accommodating and friendly.
We tried one of each on the menu, and everything was delicious except for the duck and the dessert that has peanuts on it. We also tried the cookie, but it was okay and expensive.
My husband likes this restaurant, so we will brunch next time.
… moreWe tried one of each on the menu, and everything was delicious except for the duck and the dessert that has peanuts on it. We also tried the cookie, but it was okay and expensive.
My husband likes this restaurant, so we will brunch next time.
Jose
I went to La Mercerie for my birthday, and it ended up being one of the most memorable dining experiences I’ve had in New York. The restaurant is absolutely gorgeous, with that unmistakable Roman and Williams design aesthetic, since it’s located inside the stunning Guild furniture store. The décor, tableware, and overall atmosphere feel chic, calm, and beautifully curated — and the best part is that many of the pieces around you are actually available for purchase. It creates a truly immersive experience that blends dining and design in such a unique way.
One detail I really appreciated is that the restaurant is dog-friendly, which made my birthday feel even more special. There’s also a lovely shop inside that carries everything from home décor to thoughtful gifts, so it’s easy to lose track of time wandering around before or after your meal.
The food was excellent from start to finish. I ordered the crepe, which was perfectly cooked and full of incredible flavor, and the oysters were fresh, delicate, and a great start to the meal. For dessert, the staff surprised me with a crème brûlée for my birthday, and it was absolutely delicious — creamy, silky, and beautifully caramelized on top. Highly recommend for any special occasion.
… moreOne detail I really appreciated is that the restaurant is dog-friendly, which made my birthday feel even more special. There’s also a lovely shop inside that carries everything from home décor to thoughtful gifts, so it’s easy to lose track of time wandering around before or after your meal.
The food was excellent from start to finish. I ordered the crepe, which was perfectly cooked and full of incredible flavor, and the oysters were fresh, delicate, and a great start to the meal. For dessert, the staff surprised me with a crème brûlée for my birthday, and it was absolutely delicious — creamy, silky, and beautifully caramelized on top. Highly recommend for any special occasion.
Charlotte Saint-Hague
La Mercerie in New York is one of the most beautiful dining experiences I’ve had. The ambience is stunning — soft light, elegant décor, and that warm French aesthetic that makes you want to stay for hours. Every detail feels intentional and romantic. The food was just as impressive: refined flavors, perfectly balanced dishes, and presentation that looked sexy as hell. From the starters to the dessert, everything tasted thoughtful and beautifully executed. It’s the kind of spot you remember long after you leave. Absolutely worth visiting again for both the atmosphere and the incredible food
… moreNomadicus
La Mercerie feels less like stumbling into a restaurant and more like stepping into a beautifully curated French daydream.
Set inside a chic concept store, the space effortlessly blends boutique and brasserie, with refined home goods displayed throughout, some of which you’ll inevitably start planning for your own kitchen before dessert arrives. The floor plan is intentionally snug, but it suits the idea perfectly, dining at the heart of a thoughtfully designed retail space.
The menu is unapologetically French, leaning into elevated farmhouse-style plating that lets technique and ingredients speak for themselves. The cooking is confident, polished, and deeply satisfying without feeling showy. Service matches that energy. Attentive, professional, and smoothly paced, it delivers a fine-dining experience without stiffness.
Pricing landed slightly higher than expected at first glance, but once the level of service and the quality of the food fully register, it makes sense. La Mercerie offers more than a meal. It delivers atmosphere, craftsmanship, and a distinctly Parisian sense of place, all woven into one beautifully executed experience.
… moreSet inside a chic concept store, the space effortlessly blends boutique and brasserie, with refined home goods displayed throughout, some of which you’ll inevitably start planning for your own kitchen before dessert arrives. The floor plan is intentionally snug, but it suits the idea perfectly, dining at the heart of a thoughtfully designed retail space.
The menu is unapologetically French, leaning into elevated farmhouse-style plating that lets technique and ingredients speak for themselves. The cooking is confident, polished, and deeply satisfying without feeling showy. Service matches that energy. Attentive, professional, and smoothly paced, it delivers a fine-dining experience without stiffness.
Pricing landed slightly higher than expected at first glance, but once the level of service and the quality of the food fully register, it makes sense. La Mercerie offers more than a meal. It delivers atmosphere, craftsmanship, and a distinctly Parisian sense of place, all woven into one beautifully executed experience.
Sabena Singh
Lunching at La Mercerie was a dream come true. A stylish restaurant in a beautiful furniture store is unusual especially as everything can be bought. I wanted the domed onion soup which was piping hot and flavorful. I tore off pieces of the puff pastry which was crunchy and had a balance of textures. Crispy chicken, peas and mushrooms with a sauce followed and for the high price was rather small. But after the soup, I was getting rather full. Dessert was a house made plum, apple and cardamom sorbet. The flavor pairing was unusual. I also took a chocolate chip cookie to go. There is an extensive wine list along with mocktails and coffees and teas. La Mercerie is open for breakfast, lunch and dinner. Even though the menu is limited one can eat well. Service here was professional and friendly. Cole and Charlotte greeted customers and took me to my table. Jamie was an efficient server and Elizabeth, one of the managers was charming. There is a restroom on the ground floor and down the steps at the back. While lunch was expensive, I am already planning on returning.
… moreAlexandra Bissett
Visited La M on two separate occasions. Overall it was an enjoyable experience. Dinner: Pate en croute (chicken, liver and pistachio), Boef bourguignon, and special of the day dessert fresh fruit and light cream tart. Brunch: Le cocotte (baked eggs, cream, mushroom brioche), La complete (buckwheat crepe, egg, ham, Comte cheese), Truite Fume (smoked trout with crème fraiche), Crispy chicken, chocolate and almond cream croissant, and special dessert of the day French flan served with ice cream. My dinner highlights were Pate en croute and Boef bourguignon. The pate starter was great, very classic but I wish the pate slice was thicker though, for price point (and because I’m a big fan of this dish). The meat in the Boef bourguignon was tender with a deep and rich red sauce. It tasted like it was cooked for hours. To be honest, I was surprised by the choice of elbow past as its side dish. I don’t think there was enough sauce to warrant such a choice. A flat pasta like a tagliatelle would have been more appropriate. But over it was a satisfying dish, one that I’d order again. For the brunch we liked the crepe and the crispy chicken. The buckwheat crepe was thin and married with the classic sunny side egg, ham and cheese, drizzled with crème fraiche, was very tasty. The chicken was moist and the bacon infused sauce was really excellent. The chocolate and almond cream croissant was heavenly. Generously filled with almond cream, chocolate and topped with almond slices, it can be a meal on its own. The not so great: I expected a lot more flavor from the cocotte. It definitely needed seasoning; the airy brioche was the best part of the dish. The trout dish was ok. I hope the restaurant takes to heart my critique on both desserts. The flan and fruit tart were displayed on the counter so they were served room temperature. They really need to be chilled before serving. Especially the delicate cream in the fruit tart suffered from being served this way. The service was attentive and having a restaurant inside a furniture/lighting store was certainly a new experience. The place is popular.
… moreCristine Kirk
Brunch here is a MUST for anyone in NYC. Our reservation was for 2pm, we tried to get in earlier but they strictly stick to the schedule. Don’t be late either, we arrived back at 2:02 pm and they informed us they had been looking for us. The staff were all friendly and professional and the food was AMAZING. We had the chocolate almond crossing, both quiche options, and the chicken. I will be going again next time I am in town!
… moreNoreen Qamar
I had a meeting in SoHo and was so glad to stumble upon La Mercerie — a serene little slice of Paris hidden in the bustle of Manhattan. My favorite chef, Ina Garten, mentioned this spot on her show last year, and now I completely understand why she loved it.
The French onion soup was pure comfort: rich, deeply caramelized, and blanketed with that golden, bubbly cheese you have to break through with a spoon. I followed it with a crepe complète that felt like a warm hug and a pastry so delicate it could’ve floated off the plate.
The décor is breathtaking — soft blush tones, gleaming brass, and airy florals that make every corner photo-ready. It’s chic without being pretentious, romantic without trying too hard. The staff was polished and kind, though the pace is unhurried (this is the kind of place you linger, not rush).
Whether you’re taking a mid-day meeting or just need a beautiful pause in your day, La Mercerie delivers ambiance, flavor, and that elusive French je ne sais quoi
… moreThe French onion soup was pure comfort: rich, deeply caramelized, and blanketed with that golden, bubbly cheese you have to break through with a spoon. I followed it with a crepe complète that felt like a warm hug and a pastry so delicate it could’ve floated off the plate.
The décor is breathtaking — soft blush tones, gleaming brass, and airy florals that make every corner photo-ready. It’s chic without being pretentious, romantic without trying too hard. The staff was polished and kind, though the pace is unhurried (this is the kind of place you linger, not rush).
Whether you’re taking a mid-day meeting or just need a beautiful pause in your day, La Mercerie delivers ambiance, flavor, and that elusive French je ne sais quoi