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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 1631 Western Blvd Ste 200, Jacksonville, NC 28546
Phone: (910) 239-2086
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Order and Reservations
Order: Order online
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Reviews
David
First time at this First Watch location. We have had great experiences at other ones and this was no exception! Great service, great food; was honestly surprised at how fast we got our food! Very clean and beautiful inside and we would have ate outside but it was still windy and chilly. Would definitely come back again!
… moreSummer Hewitt
I recently visited First Watch to have breakfast. I’ve been to this location a few times and the food has never really disappointed but what stood out this time was our server Melissa. She was one of the best serves I’ve ever had. So sweet, and super attentive. Checking on us multiple times. She had such a calm aura and overall was just amazing. I would definitely return!
… moreMatthew Hanly
First visit to First Watch and it won’t be our last! Huge assortment of breakfast/brunch items. Something for everyone. Food was delicious and presentation outstanding. Sara, our server, was appropriately attentive and friendly. Reasonably priced. Great experience!
… moreMarissa Weber
The food here is fantastic. I used to go to another nearby breakfast place, but now I always come here if I want breakfast/brunch. I am currently on a restrictive diet/nutrition plan, and their website makes it super easy to calculate what I can order.
I tend to sit outside if the weather is nice, and it’s also much quieter.
Sometimes the service is hit or miss, mostly on point though. Yesterday when my partner and I came to breakfast, our server took ten minutes to greet us, and only after two other servers in other sections noticed we hadn’t been helped since being seated and went to get her. The other servers actually had to step in and get us what we needed (coffee mug, condiment caddy, etc), because ours was absent throughout our meal, until we were done and she brought us the check and a box. When we spoke to the manager, he was incredibly helpful and thanked us for our feedback.
Overall, I’ll definitely be back.
… moreI tend to sit outside if the weather is nice, and it’s also much quieter.
Sometimes the service is hit or miss, mostly on point though. Yesterday when my partner and I came to breakfast, our server took ten minutes to greet us, and only after two other servers in other sections noticed we hadn’t been helped since being seated and went to get her. The other servers actually had to step in and get us what we needed (coffee mug, condiment caddy, etc), because ours was absent throughout our meal, until we were done and she brought us the check and a box. When we spoke to the manager, he was incredibly helpful and thanked us for our feedback.
Overall, I’ll definitely be back.
Izzy Peesy lemon squeezy
Oh my goodness where do I even start! Everything we ordered so was AMAZING, then the drinks with the option of a health boost made it feel like they not only cared about serving you delicious food but also serving healthful ingredients. Definitely reccomend!
… moreKenneth DeLapp
This was our first time and we had GREAT food and the atmosphere is fun! Sara was our server and she was warm and accommodating as well as quick. My children had a blast and also loved the food. I went to a smaller hole in the wall cafe yesterday and paid about the same total for lesser quality food. So I know I’ll be back. Ty so much!!
… moreHannah Hunter
Me and my husband love the breakfast here. It can be a little noisy, but it’s a diner atmosphere so it’s to be expected. The food is always good and the wait isn’t more than 15 minutes. I’ve had the salmon eggs Benedict many times, it’s delicious . My husband gets the quinoa and chicken bowl, he loves it. Staff is friendly. I tried the salmon egg omelet this time, and it was pretty good.
… moreLeonard
Wow, very impressive , clean, quiet, great atmosphere and very pleasant servers
Plenty of food , cooked very well . I will be back soon
… morePlenty of food , cooked very well . I will be back soon
Joshua Barnes
Never disappoints. This franchise and people do it right. Great service, wait time, and food! Everything was out in a timely manner, and despite the busy crowd, it’s such an enjoyable atmosphere that it only felt like a few minutes. Every staff member interacts with a smile and kindness. It made for a perfect way to spend the last visiting day with my partner: laughing and saying MMMMMMMM!
… moreTrUuu Gaming
First Watch = First Choice… for breakfast, brunch or lunch! This spot impresses with its fresh cooked to order menu and inviting atmosphere.
From fluffy pancakes to Avocado Toast, the variety is fantastic. I loved the Smoked Salmon Omelette although the potatoes were a little salty.
Service was super friendly, but there are NO drink refills on fresh pressed Juices . The wait can be a slight downside if you go during Peak Hours, but TRUst it’s worth the wait. Shout out to my favorite server Brenda!!!
Overall, First Watch is a top choice for healthy eaters and people who love good eating. 10/10 Highly recommended! “But don’t Just Take My Word on it” lol
… moreFrom fluffy pancakes to Avocado Toast, the variety is fantastic. I loved the Smoked Salmon Omelette although the potatoes were a little salty.
Service was super friendly, but there are NO drink refills on fresh pressed Juices . The wait can be a slight downside if you go during Peak Hours, but TRUst it’s worth the wait. Shout out to my favorite server Brenda!!!
Overall, First Watch is a top choice for healthy eaters and people who love good eating. 10/10 Highly recommended! “But don’t Just Take My Word on it” lol