

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Address and Contact Information
Address: 5354 Fruitville Rd #4, Sarasota, FL 34232
Phone: (941) 914-9508
Menu Photos
Order and Reservations
Order: Order online
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Reviews
Even though First Watch is a chain, the fruitville Sarasota location its always great!!
The food was super fresh and tasty—great quality all around.
I especially loved the spring menu; it had some really fun, seasonal dishes and drinks.
The service was great too—our server was super friendly and on top of things.
Loved the decorations and the local art on the walls.
Overall, this spot is a solid go to for breakfast or brunch. Great food, great vibes—I’ll definitely be back!
Meeting friends for breakfast, I was greeted at the door by John (said he was relatively new to the location) who was all smiles and ready to help me. As he was ensuring our table was ready, another employee asked if I needed help. April was our server–she handled us perfectly. Our drinks were delivered almost immediately, our food came in a timely manner. Food was hot and all dishes were very good. We were offered the option of paying at our table using the QR code on our bill, or doing it the old-fashioned way, at the checkout register…either way, the option to split the check was available.
Great location. Great staff. Excellent food.
The food is always fresh, served quickly, and tastes amazing. The staff is warm and welcoming, and the restaurant is consistently clean and inviting.
Highly recommend to anyone in the area—you won’t be disappointed!