Rita’s Italian Ice & Frozen Custard

  4.5 – 128 reviews  $ • Ice cream shop

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Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice – our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard – our rich Frozen Custard is a creamy delight. Layered Gelati – a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup – quench your thirst with our delightful Blenders drinks. Milkshakes – creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes – dive into a world of toppings and flavors with our Sundaes.

Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.

Rita's Italian Ice & Frozen Custard 08008

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Rita’s of Surf City NJ

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Rita’s Italian Ice & Frozen Custard | Surf City NJ – Facebook

The wait is almost over! Rita’s of Surf City is opening this weekend. Saturday 12-9pm; Sunday 12-8pm. Come and get the treat you’ve been waiting for.

Rita’s Italian Ice & Frozen Custard – Surf City: Cool Treats Await!

Indulge in endless flavors at Rita’s Surf City! Enjoy creamy custards and fresh toppings in a fun atmosphere, perfect for dessert lovers!

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Reviews

Kristin Vega
I bit down on not one but two pieces of hard plastic that were in my gelati. Not cool at all. And no it’s not a piece of gumball or hard candy. Straight up plastic
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maddie
there’s so many flavors! The board of flavors changes every day so it’s cool to try something new! My favorite flavors are always there becuase I like almost all of them, I don’t just stick to one flavor. I understand that during the day the popular flavors will sell out so I wont get upset if mango or cherry are gone. They made amazing accomodations for my allergies which was super sweet as well. I recommend it 100%
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Kim Swiggard
This location is always out of stock for the popular flavors. Anytime my family goes, they are consistently out of mango and/or cherry but have plenty of the less popular flavors like banana. It’s fine if that’s what you’re looking for but if you want a popular flavor, I’d recommend calling ahead to make sure they have it or going to another location
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Lauren R
When I approached the window, the young girl behind the counter did not say hello or provide any sort of greeting, she didn’t even look at me at first. I stood there unsure if she was going to help me or if she was doing something else. She needs customer service training – 6/29 at 7:30.
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Amanda Rizzuto
This location is a wonderful location. It is very clean, well stocked, with plenty of flavors and very friendly and knowledgeable staff. Customer service is superb! My son loves the cookie sandwiches and the ice flavors are beyond your basic cherry and lemon like most places!
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Ethan Caturano
Place serves good food down in florida it isn’t as good as it is up here for sure. Only thing i didn’t like was the fluctuating wait times and no inside. one day its fast one day 10 minutes on day 2 one day 7 it’s not a big deal but wish it was same overall. And no inside isn’t that big of a deal either. Still the best rita’s i’ve been too. Best flavor is blue raspberry and banana
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Jason Riccardi
Great little store with homemade ice. They change the flavors every day the staff is friendly and the service is fairly quick. It is a busy place so expect to wait a few minutes before being served. The only reason it did not get 5 stars is the price. It is fairly expensive but I guess that is to be expected on Long Beach Island.
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Amanda Parker
Super disappointed when we specifically went for the Oatly custard for our toddler with allergies. We saw ads on Facebook and even saw a sign in front of the store. Disappointing when we got there with our toddler only to find that they no longer had this specific custard. Back to our favorite ice cream place on the island with vegan ice cream for her we went!
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Richard Federbusch
Nice place to go for dessert or a late night snack. Plenty of choices. The milkshake was creamy and delicious. I had a small sundae. The order arrived quickly. Toppings were fresh and tasty. The brownie sundae was also delicious. Parking was no issue.
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Tim Bruchez
Before Memorial day, the only place to get a cold treat on the island that we were able to find and Rita’s did not disappoint. My wife loves the chocolate shake and my ice (2 flavors) was shot on refreshing. Friends got the customs ice mic and very much enjoyed the treat.
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