First Watch

  4.4 – 861 reviews   • Breakfast restaurant

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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!

Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.

✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery First Watch 35758

Hours

Wednesday7 AM–2:30 PM
Thursday7 AM–2:30 PM
Friday7 AM–2:30 PM
Saturday7 AM–2:30 PM
Sunday7 AM–2:30 PM
Monday7 AM–2:30 PM
Tuesday7 AM–2:30 PM

Address and Contact Information

Address: 8156 Hwy 72 W, Madison, AL 35758

Phone: (256) 289-2006

Website: http://www.firstwatch.com/locations/madison/?utm_source=gbp-listing&utm_medium=organic&utm_campaign=gbp-listing&utm_content=madison

Menu Photos

Order and Reservations

Order: Order online

firstwatch.com

Photo Gallery

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Reviews

Tiffany Yates
Ate here with a friend today. I was so satisfied and stuffed after we ate. The menu had so many wonderful sounding options and then the food we ordered was so good. We ordered the Chipotle Hash, the Half Roast Beef and Havarti sandwich, the Honey Pecan Salad, and the pumpkin donut bites. I also ordered a Purple Haze drink. There’s an outside patio seating area and an inside area. Our waiter was so attentive and helpful. There are four unisex bathrooms and lots of parking. I will absolutely eat here again.
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TAYLOR0ACOUSTIC
Food is amazing, so fresh and delicious. Drinks were also perfect. Not a long waitlist, clean and modern feel, classy atmosphere. 10/10 will be dining here again!
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Carrie Marchand
The food was really good and our server, Autumn, was great. HOWEVER!! That’s the only reason it’s even a 2 star. I’m guessing the woman who is touching all the plates and over the edge and into the bowls is the expeditor. SHE WAS EATING ON THE LINE!! She even picked something up, put it in her mouth and licked her finger then handled customers plates. She started eating out of a bowl and had a drink. As someone who has worked in upper management of the food industry, that is totally uncalled for and a critical health code violation. And with flu/covid/RDV/strep running rampant right now, it was a complete turn off. Pic of her lifting the spoon to her mouth. This is a classic case of cross-contamination. Stay healthy!
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Liliana Rodriguez Garcia
You know how sometimes you get sick of food and want something new to taste? Yeah, this place cured that for me. When I tell you I haven’t had food this good and savory in a long time, I mean I was moaning from how delicious this all was. This was my first time here and my husband’s second. I got the Skillet Hash – Market dish with a side of Kale Tonic Juice. My husband got the Biscuits & Turkey Sausage Gravy with Eggs. It’s enough food to leave you satisfied for a good few hours, and I eat A LOT. Everything hit the spot and nailed my I-Need-Some-Good-Food craving. Our waitress, Samantha, was so lovely— I always appreciate kind hosts/waiters who provide a welcoming and warm environment. Speaking of environment, I love the open concept of the restaurant with windows everywhere, letting in a lot of natural light. It felt very comfy . The price is definitely worth it, in my opinion. Will definitely be recommending this place to others!

btw: for all my coffee lovers out there, they leave the coffee pot with you to serve yourself more if one cup isn’t enough! (proof in the picture )
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Elaine Edwards
The Farmhouse Hash was absolutely delicious! I could not eat it all . The Ice Coffee reminded me of a White Russian without the kick . Highly recommend and I’ll be back
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Sharon Hunter
I always love visiting first watch! My first experience is when I lived in Florida, I now live in Oregon and grab a chance to visit whenever there is one around me when traveling like today in Alabama. It never disappoints, love this place!
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Sherri
Another great brunch in the books!! Sangria was amazing; lavender lemonade was delicious; and the food… let’s just say; YUMMMYYYY!!!
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Blake Hargrove
The atmosphere is a little loud here, hustling and bustling, but good. The food was great and well portioned. Service was also great as well. Definitely recommend this place for brunch.
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Trip Ogden
This is our third time having breakfast at First Watch and our second at this location. Both times here we’ve had the pleasure of Jason serving us. On each occasion his friendly disposition and perfect attentiveness have elevated an already delicious meal to a true pleasure of a morning out.
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Simona Williams
My family ate here Jan 3rd. There was about a twenty minute wait but it was well worth it. I ordered the French toast with fruit and soft scrambled eggs with the breakfast potatoes. It was near perfection. It’s really hard to get someone to make a true soft scrambled egg, but these eggs were perfect, the French toast topped with fruit needed no syrup absolutely delicious. The one thing that was not fully enjoyable was the breakfast potatoes. They were burnt on the bottom which is sad because this was the driving factor for choosing First Watch. My parents and others swore by the potatoes and we were excited to try them. Sadly they were burned and I’m sure this was a one off. We will go back and try them again soon. The inside of the restaurant was beautiful and the beet and ginger juice was also delicious. If you’re looking for a great breakfast spot, look no further.
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