Jennifer
I came here a total of three times. If I would have wrote a review the first day I came I would have gave Laffair 5 stars. That day I bought a red velvet cake and a bunch of cookies. Everything that day tasted so fresh and so delicious! The red velvet cake slice was amazing! My husband loved all his cookies too! We loved the bakery so much we came back a few days later unfortunately that day it wasn’t nearly as good except for the cookies. I bought a carrot cake slice, a cheesecake/brownie slice and various cookies. The carrot cake slice wasn’t that great and tasted a few days old. The brownie part to the cheesecake slice was very good, but the cheesecake on top wasn’t that great. We did enjoy the cookies. We came back for a third time on Monday Jan 26, 2026 and I purchased a brownie that tasted a month old at least! It was hard as a brick! Needless to say I didn’t eat it! I also bought a chocolate mousse cake slice that was extremely fresh and good. As usual the cookies we purchased were all fresh and very good. All in all this bakery is a mixed bag you don’t know if you’re going to get something fresh or stale. Everything is either hit or miss. I’d come back again and give it another shot, but I wouldn’t come often.
… morePranu
I absolutely love the service! It’s so quick, organized, and efficient. I loved the food and atmosphere even more, they are absolutely delightful and inviting. It’s a fantastic bakery that I’ve come across, and I’m so glad I found this place. The attention to detail and quality are truly exceptional!
… moreDilip Tiwari
Nice bakery shop. They have so many colorful cookies, pastry, cakes in the display. They also sell freshly made self baked breads
They make custom cakes for all occasions. They also sell cookies as gift items. Staff is very nice and friendly. See pics and videos for more details. Lot of free parking spots are available. Thanks
… moreBabenskie C
I recently visited this charming little bakery for the first time, and I was pleasantly surprised. It’s a small, quiet spot , not a sit-in bakery , but perfect for picking up delicious treats like cookies, cakes, and more.
The service was quick, and the staff was incredibly kind and patient. I ordered a strawberry cake with strawberry filling, and it was absolutely fantastic! My cousin, whose birthday we were celebrating, loved it just as much as I did.
I would definitely recommend this bakery to anyone looking for great desserts and excellent service. I’ll be coming back for sure!
… moreWilson Marquez
L’Affaire II Bake Shoppe is a charming, small bakery located in East Brunswick, NJ. Despite its modest size, it offers a wide variety of baked goods that cater to different tastes and preferences.
During our visit, we tried the Boston cream donut, bread, and bear claws. Each item was delightful and exceeded our expectations. The Boston cream donut was particularly impressive, with its rich, creamy filling and perfectly glazed exterior. The bread was fresh and had a wonderful texture, making it a great choice for sandwiches or just enjoying with some butter. The bear claws was a unique offering that stood out with its savory flavor and soft, fluffy interior.
The bakery itself has a cozy atmosphere, and the staff are friendly and helpful. They are always ready to assist with recommendations and ensure you have a pleasant experience. One of the highlights of L’Affaire II Bake Shoppe is the variety of choices available, from classic pastries to more unique creations. This makes it a great spot for anyone looking to satisfy their sweet tooth or find a special treat.
Overall, L’Affaire II Bake Shoppe is a fantastic local bakery that offers delicious baked goods and excellent customer service. Whether you’re a regular or a first-time visitor, you’re sure to find something you’ll love.
… moreShazia Malik
I am impressed by their customer service. The salesperson who helped me pick a graduation cake was very helpful and polite. The graduation cake was a hit. Everyone loved the cake and the way it was made. They made the cake as we asked for. Also, we ordered cupcakes and the kids loved them
Highly recommend the place
… moreMerna M. Mikhail
I am writing to express my extreme disappointment with a recent purchase from your store. I purchased several small cakes to share with a friend, and I was shocked to find that some of them were molded. Additionally, the cream filling had a terrible taste, which unfortunately caused everyone who consumed them to become sick.
I visited the store to report this incident and request a refund, but I found the staff to be unhelpful and my request for a refund was refused. This experience was not only upsetting due to the quality of the product, but it also caused me significant embarrassment in front of my friends.
I would not recommend your establishment to anyone after this experience. I hope you will take this feedback seriously and address these issues promptly.
… moreJessica Henning
Been getting rye bread for everything family gathering / holiday from this bakery (and their previous location) for literally decades. Grandpa used to. Then my mom would always get it. Now it’s my responsibility. It’s the absolute best and a staple on our family table. Would recommend calling ahead or going in to reserve because they sell out for some holidays.
… moreLyn Bessassar
Over the years I have ordered cake from this bakery and have never been disappointed. The cake designs are always on point and cakes are always very moist and delicious. I have tried the pastries as well and they are delicious. Thank you L’Affaire Bake Shoppe for making my daughter happy yesterday. She loved her Encanto cake.
… moreAmrat Plaha
Some of the few AMAZING cakes I’ve gotten from here! This place never disappoints, they’re so creative and make the best cakes. This bakery is filled with delicious treats and friendly staff!! I’ve gotten cakes for birthdays, anniversaries, engagements, etc., and they always deliver the most amazing creations!
… more