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Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice – our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard – our rich Frozen Custard is a creamy delight. Layered Gelati – a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup – quench your thirst with our delightful Blenders drinks. Milkshakes – creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes – dive into a world of toppings and flavors with our Sundaes.
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Address and Contact Information
Address: 620 W New Haven Ave, Melbourne, FL 32901
Phone: (321) 586-5818
Website: https://www.ritasice.com/location/ritas-of-melbourne-fl/
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Rita’s of Melbourne FL
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Rita’s Italian Ice & Frozen Custard | Melbourne FL – Facebook
Rita’s Italian Ice & Frozen Custard ; Details. . 98% recommend (494 Reviews). . $. . Open now. . 620 W New Haven Ave, Melbourne, FL, United States, 32901 …
Treats – Rita’s Ice
Italian Ice Made Fresh Daily with Real Fruit. View Flavors. Nutrition Facts. Italian Ice Cups. Frozen Custard. Creamy or Hand-Scooped. Award-Winning and Dreamy.
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Reviews
Bokar Hilal
The establishment offered a delightful array of frozen treats that were visually appealing. The staff members were incredibly patient and accommodating, enhancing the overall experience. Every flavor sampled was exceptionally creamy and bursting with authentic tastes. It’s truly a perfect destination for anyone seeking a sweet indulgence on a warm day. I highly recommend visiting this wonderful spot for a memorable dessert experience.
… moreDennis Reese
Great little place for a sweet treat of Italian Ice or Frozen Custard. Limited parking but it wasn’t a problem when we stopped by. Plenty of options, flavors, and toppings. We got a sunday and a concrete (custard mixed with toppings, like a DQ blizzard) which were great. Service was great and friendly. Will go back!
… moreKate B
What a fun location! The man working was super nice and lets us sample because we were between flavors. The Italian ice and custard were both fresh and assembled great. They even have games outside for you to play while you eat. Go ahead, get the large. You know you want to.
Will be back!
… moreWill be back!
Wilson Echevarria II
There is a nice place to sit in front. There are benches on the other side of the parking area. The iced custard here tastes good and the prices are very affordable. The people that work here are very nice and helpful. In my opinion there is not much difference between this custard and regular real ice cream. It’s a nice place to experience at least once though.
… moreBig Boy Dining Out
Rita’s Italian Ice & Custard, 620 W. New Haven Ave., Melbourne, FL, 32901
0 Stars (Chain restaurant review)
***SWILL ALERT***
Since visiting Whit’s Custard (see that review), I have been eagerly awaiting the opportunity to try other custard offerings elsewhere. Rita’s Italian Ice & Custard popped up on the random name generator, and with eager anticipation, I rushed over. Founded in 1984 by former Philadelphia firefighter Bob Tumolo, with a recipe from his mother, Rita’s Italian Ice & Custard now boasts over 530 locations in 31 states, mainly in the Mid-Atlantic region of the country. One would think that with this many franchises, they would be, if not good, at least worth the money. Alas, this was not the case at this location.
Sammy was operating the counter today and was extremely helpful, although she seemed somewhat wary of my response to the custard concoction I ordered. I asked Sammy for a Peanut Butter & Jelly Concrete. What I received was basically a cup of inedible, watery slop. One look was all it took (I direct you to the picture). I do not ask for my money back, nor do I return items to the kitchen. Ever. I do this so they have no defense for what they serve. I suspect that Sammy knew it was bad, as I could see her face pressed against the tinted glass in anticipation of a refund. It never came. It is after an experience like this that I get asked by a reader if this is not all a colossal boondoggle on my part. My answer is always the same: “Nope. I do it for the people.”
I’m not sure how any ice cream product could be swill, but it seems as if Rita’s pulled it off, and here we are. The good news? They are opening a second location in the area, so you can enjoy this wretched mess in more than one place!
The Big Boy says, “SWILL ALERT, SWILL ALERT, SWILL ALERT!”
… more0 Stars (Chain restaurant review)
***SWILL ALERT***
Since visiting Whit’s Custard (see that review), I have been eagerly awaiting the opportunity to try other custard offerings elsewhere. Rita’s Italian Ice & Custard popped up on the random name generator, and with eager anticipation, I rushed over. Founded in 1984 by former Philadelphia firefighter Bob Tumolo, with a recipe from his mother, Rita’s Italian Ice & Custard now boasts over 530 locations in 31 states, mainly in the Mid-Atlantic region of the country. One would think that with this many franchises, they would be, if not good, at least worth the money. Alas, this was not the case at this location.
Sammy was operating the counter today and was extremely helpful, although she seemed somewhat wary of my response to the custard concoction I ordered. I asked Sammy for a Peanut Butter & Jelly Concrete. What I received was basically a cup of inedible, watery slop. One look was all it took (I direct you to the picture). I do not ask for my money back, nor do I return items to the kitchen. Ever. I do this so they have no defense for what they serve. I suspect that Sammy knew it was bad, as I could see her face pressed against the tinted glass in anticipation of a refund. It never came. It is after an experience like this that I get asked by a reader if this is not all a colossal boondoggle on my part. My answer is always the same: “Nope. I do it for the people.”
I’m not sure how any ice cream product could be swill, but it seems as if Rita’s pulled it off, and here we are. The good news? They are opening a second location in the area, so you can enjoy this wretched mess in more than one place!
The Big Boy says, “SWILL ALERT, SWILL ALERT, SWILL ALERT!”
The one and only Tammy
Delicious! Small little place and super quick service. I had to ask what custard was. It was soft serve ice cream. Lol. I got the peanut butter mudslide. Super filling! My son got the peanut butter milkshake and that was good too
… moreStephen Barron
Quick, easy stop right off the main road. Good quick service and the price is right!!
Got the sundae with STRAWBERRY base custard which was bomb, highly recommend. Make sure you get a traditional Italian ice, Bc you have to.
… moreGot the sundae with STRAWBERRY base custard which was bomb, highly recommend. Make sure you get a traditional Italian ice, Bc you have to.
Pratyoosh Patel
It always an enjoyable experience. One of my favourite place to get a dessert. Only thing sad about this place is that it closes at 10 PM. 🙂 Date : 23rd September 2018
Chocolate custard with hot fudge. A combination that con not go wrong. Must have at this place.
Very friendly and cheerful staff.
I will visit again for my chocolate custard with hot fudge.
… moreChocolate custard with hot fudge. A combination that con not go wrong. Must have at this place.
Very friendly and cheerful staff.
I will visit again for my chocolate custard with hot fudge.
MARYELLEN CASTELLANO
Their ices are the best. I can’t find chocolate Italian ices anywhere and they are the best here at Rita’s !!!
… more