KazuNori: The Original Hand Roll Bar

  4.6 – 1,115 reviews   • Sushi restaurant

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We believe that the experience of eating hand rolls is truly something special and worthy of its own restaurant, so we created KazuNori — The Original Hand Roll Bar.® At KazuNori, our commitment to quality is unwavering, just as it is at SUGARFISH. We serve only the freshest fish, along with specially harvested seaweed, housemade sauces, and our signature warm rice. KazuNori is the first restaurant of its kind, and we think that eating one of our just-made hand rolls, with its crispy nori, warm rice, and delectable ingredients, will redefine what you think about sushi.

Stylish restaurant with an industrial vibe specializing in Japanese seafood rolls.

✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out ✔️Delivery KazuNori: The Original Hand Roll Bar 90401

Hours

Friday11:30 AM–11:30 PM
Saturday11:30 AM–11:30 PM
Sunday11:30 AM–11 PM
Monday11:30 AM–11 PM
Tuesday11:30 AM–11 PM
Wednesday11:30 AM–11 PM
Thursday11:30 AM–11 PM

Address and Contact Information

Address: 120 Broadway Suite 104, Santa Monica, CA 90401

Phone: (424) 999-4594

Website: https://www.handrollbar.com/santa-monica/

Menu Photos

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Photo Gallery

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Reviews

Joey Santoro
This place tops all. Fish is incredibly fresh. Hands down the best hand rolls I have ever eaten. Nice quaint atmosphere with square bar seating. Favorites were toro, salmon, scallop, and yellowtail hand rolls. Both the albacore and salmon sashimi were excellent as well. Was full when we walked in but was extremely quick to sit down and eat. Reasonably priced as well, there’s an automatic 16% service fee but it’s a non tipping restaurant so they don’t allow you to tip. Can’t wait to return
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Kymberly B
My son and I really enjoyed our dinner here. The hand rolls come out fast. We love that the rice was hot and the fish was cold and the seaweed was crunchy. We wish we knew that you could trade out some of the set hand roll options prior to ordering. The restaurant doesn’t sit many people. But we were able to get seated fast.
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Catherine Cruz
You have to try!
Great sushi! Very nice customer service and clean space. Because of the layout we couldn’t eat inside (we have a baby) so we take out and ate on our B&B. I got a say that I never saw in USA so much care on a delivery. They gave us everything we need, the food was impeccable and super beautiful, tasteful. They think about everything to you have a great experience even in home.
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Tommy Park
Nice, clean, trendy spot right near Santa Monica boardwalk. Fresh hand rolls made to order on the spot right in front of you with seating similar to omakase format/bar style seating. You fill out your order on a piece of paper, marking what and how many of each you want. Can’t go wrong with their set options. Decent size hand rolls that come out just on time as you’re about to finish your roll. Can be a bit of a wait to get in but worth the wait and it’s usually short since it’s a fast style service
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Mayi Barov
I love KazuNori in Santa Monica. It’s in a great location, and I enjoy their fresh hand rolls prepared right in front of you. The quality is always fresh, with great choices on the menu, and the staff are attentive. The restaurant is always clean, has a nice ambience, and also offers good sake.
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Ariel A
So happy to have one in OTP now! We went the night before Thanksgiving and it was maybe a 30 minute wait? The server came out and said aloud “wow this is the longest line I’ve seen so far”… so that’s good? There seemed to be some logistical issues with seating but just opened recently so I think they’re still getting into the groove. Fish was great fresh and nori was crunchy as always. Parking is plentiful bc it’s a little off center of downtown proper.

The customers approaching seem confused but for everyone wondering there are NO reservations. You just stand in line and you get seated as seats free up — no you do not put your name down, just stand in line. If it’s busy, you wait in line inside or out if too long. Once you get inside, you’re given a slip of paper and you choose your desired hand roll set (3,4,5+ rolls with options to add more/ al la carte etc), drinks, etc. When you’re seated, you hand it to the waiter and enjoy the experience 🙂

There’s only 20 seats max, only bar seats w purse hooks. They serve sake, beer, teas (ice green tea is great matcha-y) and soft drinks.

Pro tip – it’s all handheld food for the most part. Use the toilet prior and wash your hands with the “unscented soap” for best experience.
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Ms May
This spot is all about high-quality, fresh ingredients, and you can taste the difference. The hand rolls are crafted right in front of you, ensuring every bite is perfectly fresh, with warm rice and melt-in-your-mouth fish. The simplicity of the menu allows them to focus on what they do best – and they absolutely nail it! The ambiance is casual but lively, with a bar-style seating that makes it a fun experience. The staff is friendly and efficient, which only enhances the overall experience.
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Joey Gonzalez
I had high expectations for Kazunori, but the experience was genuinely awful—and that was entirely due to the service. (Thanks Scott)

From the very first words out of his mouth, Scott, the man who served us, was incredibly rude and condescending. It was our first time ordering, and instead of explaining the menu or being even remotely welcoming, he continuously made us feel stupid for asking basic questions. His tone was dismissive, disrespectful, and frankly entitled, as if we were inconveniencing him by being there.

The breaking point was when we asked for a refill on a Coke. Scott bluntly said, “We don’t do refills,” without any explanation or courtesy. When we tried again—wording the request differently—suddenly it was fine and he brought another Coke. So apparently it wasn’t about policy, it was about him needing us to phrase things exactly the way he wanted. Completely unnecessary and uncomfortable.

Great food means nothing when the service makes you feel unwelcome and talked down to. Dining out should not feel like walking on eggshells or being scolded for not knowing an unspoken script. Until Kazunori addresses staff behavior like this, I would absolutely not recommend this location—especially to first-time customers.
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Andrew Franklin
Enjoyed some great hand rolls at a great price. The fish was fresh, service was excellent. Always ask if they have any off-menu items, and remember that for the different sets, you can substitute some rolls.
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Serena Young
This place went beyond my expectations. The concept is that they have to serve the roll to you within a few seconds of making it. So the nori is super crispy, the rice is beautifully warm, and the fish is cold and fresh. I love the concept of these rolls being super small and handheld. It makes the experience even more sensory. I loved exploring the interesting options and the fishes that I hadn’t heard of before. Honestly, there is no way to go wrong on the menu here. Loved every second of it.
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