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Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice – our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard – our rich Frozen Custard is a creamy delight. Layered Gelati – a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup – quench your thirst with our delightful Blenders drinks. Milkshakes – creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes – dive into a world of toppings and flavors with our Sundaes.
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Hours
| Thursday | 12–8 PM |
| Friday | 12–8 PM |
| Saturday | 12–8 PM |
| Sunday | 12–8 PM |
| Monday | 12–8 PM |
| Tuesday | 12–8 PM |
| Wednesday | 12–8 PM |
Address and Contact Information
Address: 621 Boll Weevil Cir #2, Enterprise, AL 36330
Phone: (334) 699-7003
Website: https://www.ritasice.com/location/ritas-of-enterprise-al/
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Rita’s of Enterprise AL
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Rita’s Italian Ice & Frozen Custard | Enterprise AL – Facebook
Rita’s Italian Ice & Frozen Custard, Enterprise. 2555 likes · 6 talking about this · 405 were here. Rita’s treat experience brings you Ice, Custard &…
Rita’s Ice: Home
Rita’s Italian Ice is a restaurant chain, based in Bensalem, Pennsylvania, which sells mainly Italian ice, frozen custard, and specialty creations.
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Reviews
Chris Slimm
I really don’t think this franchise owner cares. I’ve been to this location twice, both times SUPER SLOW service. This time they had no vanilla ice cream which is insane to me. Only getting two stars instead of one because I love Rita’s flavor.
… moreRenz Deguzman
Great place to beat the heat with cold sweets! Many variety of types,flavors and toppings. Love the Concrete Strawberry Shortcake!
… moreKathryn Chesney
Service was quick and sweet treats were delicious. The shaved ice had a very smooth consistency which I personally enjoy more than the crunchy chunks of ice at other snow cone locations! If you haven’t tried them, definitely see what they have to offer this summer!
… moreSimona Diacu
Support small business they say. Yes I totally agree but… let’s not charge for a large a whole dollar more when it just looks like a small. Very inconsistent out of all the times I have been here. The custard is good but the service and amount given is never consistent. I suggest ya’ll follow a guideline when serving your products otherwise people will stop visiting your establishment.
… moreLeigh Higdon
Tasty treat! We visited on a temperate day so eating outside was nice. My friend was uncomfortable in the high seats, which are challenging for those with physical limitations. No eat-in option
… moreKim Stein
Rita’s is my favorite ice cream but I haven’t been able to try it here because they’re CONSTANTLY having issues. One time they closed at 6pm even though online it said 9 and the sign on their window said 8. The girl working said it was for the holiday weekend but why didn’t they update their sign?! Went in the next day and they said their ice cream machine was down now. When I asked when it would be fix the person working seemed like he had no idea what was going on and said it may be down for weeks?! Constantly terrible service which is a shame because previous Rita’s chains are usually so welcoming and well taken care of
… moreAshwin Moses
Nobody wants to stand out in the hot sun and order Italian Ice. You can’t even walk inside, it’s a window you order from.
… moreEmily Swanson
I’ve been to this location multiple times never having a great experience but the last visit was the last time I’ll give my business to this location.
The girl working was not kind or helpful. I asked for the custard which she said “we are out.” Totally get that- but it’s what I came in for so I asked when it would be ready to serve which she came back with “I don’t know… not today though.” It was barely early afternoon.
I then asked about flavors in the case- which she said “honestly I don’t know what flavor it is- I would have to text my manager.” Not the most encouraging statement. I asked a few more questions but I could tell she was annoyed by my questions, so I picked a flavor quickly to just be done.
When she handed me the cup the custard was already melting over the sides- while I appreciated the generous helping, she stood and watched me as I cleaned up the mess she gave me along with what fell on the counter. No help or offer to help- just watching me struggle.
As a paying customer, I do expect to have some sort of kindness and helpfulness when I am giving you my business. I understand that it is “only $5 worth of custard” but some level of customer service instead of treating someone as an burden will get you a long way. I truly hope this location steps up on there employee training as this is not my first bad experience.
… moreThe girl working was not kind or helpful. I asked for the custard which she said “we are out.” Totally get that- but it’s what I came in for so I asked when it would be ready to serve which she came back with “I don’t know… not today though.” It was barely early afternoon.
I then asked about flavors in the case- which she said “honestly I don’t know what flavor it is- I would have to text my manager.” Not the most encouraging statement. I asked a few more questions but I could tell she was annoyed by my questions, so I picked a flavor quickly to just be done.
When she handed me the cup the custard was already melting over the sides- while I appreciated the generous helping, she stood and watched me as I cleaned up the mess she gave me along with what fell on the counter. No help or offer to help- just watching me struggle.
As a paying customer, I do expect to have some sort of kindness and helpfulness when I am giving you my business. I understand that it is “only $5 worth of custard” but some level of customer service instead of treating someone as an burden will get you a long way. I truly hope this location steps up on there employee training as this is not my first bad experience.
Chelsey
We love this place! I stop off every chance I can. It’s fast, delicious, and refreshing during the Alabama summer heat! The mango gelati is definitely my favorite. My kiddos like it too!
… moreBritt C (Nikooru)
I was back in my home town for a funeral and before the end of the night I was looking for a place to get Italian ice. I arrived to a customer very upset and being calmed down by another (new) customer. The lady explained she waited and waited in line and then came 8:35pm the girl at the window said they were closed. I didn’t see this but the lady who was comforting her was witness. Then a employee from the store next to the establishment informed us that they were in fact not closed they were open until 9pm(as it also said on Google maps). The employee also explained to us the closing procedures that take place each night when they actually are closed. All I know is that there had to be a better way to handle this upset guest or not. Take one more person and then they also lost 3 customers in the process aside from the original upset guest. This was a shock and I was upset I didn’t even get to try something new back in my home town.
… more