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Black Rifle Coffee Company is a veteran-founded coffee company serving premium coffee to people who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, we give back.
Address and Contact Information
Address: 1836 Parkway, Sevierville, TN 37862
Phone: (865) 286-5862
Website: https://www.blackriflecoffee.com/pages/sevierville-retail
Menu Photos
Order and Reservations
Order: Order online
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Sevierville Retail – Black Rifle Coffee
Sevierville,Tennessee. Retail Shop. SERVING PREMIUM COFFEE TO PEOPLE WHO LOVE AMERICA. Location: 1836 Parkway Sevierville, TN 37862. Store Hours: Monday: 7:00 …
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Black Rifle Coffee Company is a Veteran-Founded coffee company serving premium coffee to people who love America. We’re committed to supporting Veterans, …
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Black Rifle Coffee Company is a SOF veteran-founded coffee company, serving premium coffee and culture to people who love America.
Reviews
Jason Smith
Love the YouTube channel which by the way, is the reason why I know about the coffee and coffee shop.
I drove by this location and Whiskey Tangoed myself to an about-face and made Black Riffle Coffee my HVT.
The coffee and atmosphere is amazing.
Now retired after a 20 year Army career, the atmosphere was comfortable, not pretentious and I loved the combat chicken.
I hate Starbucks.
… moreI drove by this location and Whiskey Tangoed myself to an about-face and made Black Riffle Coffee my HVT.
The coffee and atmosphere is amazing.
Now retired after a 20 year Army career, the atmosphere was comfortable, not pretentious and I loved the combat chicken.
I hate Starbucks.
Courtney Pitts
Okay listen listen listen. I really thought this was going to be overrated…
I was wrong. Please forgive me. I got the Jet Fuel iced and it was phenomenal. Not too sweet. Perfect bitter taste, you know, like actual coffee. I savored every sip.
The food. They had food?!? I couldn’t believe how amazing the sandwich was and the cinnamon roll my husband devoured. I’d take a job here just to drink this coffee everyday.
… moreI was wrong. Please forgive me. I got the Jet Fuel iced and it was phenomenal. Not too sweet. Perfect bitter taste, you know, like actual coffee. I savored every sip.
The food. They had food?!? I couldn’t believe how amazing the sandwich was and the cinnamon roll my husband devoured. I’d take a job here just to drink this coffee everyday.
Joseph Cure
Super nice coffee shop! The decorations are very original, and the rich aroma of coffee hits you the moment you walk in.
… moreLaura Weston-Pruneda
Stopped into Black Rifle Coffee in Sevierville before hitting the road and was really impressed! The food and service were both amazing… fast, fresh, and super friendly. The overall vibe isn’t usually my personal style, but I can definitely appreciate the atmosphere and what it represents for others. My father-in-law is a huge fan, and I’m really glad I got to experience it with him. Bonus points for how clean everything was!
… moreHonest Reviews
Atmosphere: ⭐️⭐️⭐️⭐️⭐️ (5/5)
This place nails the patriotic, veteran-inspired vibe—and I absolutely love it. As a veteran myself, I appreciate what this brand stands for and the respect they show to those who’ve served. From the military helicopter mural and tribute patches to the ammo-can condiment station and even a table made with bullet casings, it’s clear this spot takes pride in every detail.
The layout is clean and spacious with plenty of seating, both inside and outside. There’s also a drive-thru, which is super convenient. The red, white, and blue outdoor chairs are a nice patriotic touch. Whether you want to hang out or grab a quick coffee on the go, this spot works for both.
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Service: ⭐️⭐️⭐️⭐️ (4/5)
The employees were friendly and efficient. Even with a steady stream of customers, they kept everything moving smoothly and maintained great attitudes.
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Food & Drink: ⭐️⭐️⭐️⭐️ (4/5)
I ordered the Betsy Ross, a wild blackberry iced coffee. It wasn’t bad at all—refreshing and different—but I’ll probably try something else next time. One thing I really liked was the patriotic drink names, like “Old Glory,” “Espresso Yourself,” and “The Liberty Bell.” They add some fun character to the menu.
This location also offers breakfast food, which makes it a great morning stop—especially if you’re staying on the far end of Pigeon Forge heading into Sevierville. It’s a convenient spot to fuel up before hitting the road or the mountains.
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Final Thoughts
Black Rifle Coffee Company in Sevierville is more than just a coffee shop—it’s an experience with a mission. Between the strong branding, solid drinks, veteran-owned pride, and unique decor, this is a place I’ll gladly support. I’d definitely recommend stopping here if you’re nearby.
… moreThis place nails the patriotic, veteran-inspired vibe—and I absolutely love it. As a veteran myself, I appreciate what this brand stands for and the respect they show to those who’ve served. From the military helicopter mural and tribute patches to the ammo-can condiment station and even a table made with bullet casings, it’s clear this spot takes pride in every detail.
The layout is clean and spacious with plenty of seating, both inside and outside. There’s also a drive-thru, which is super convenient. The red, white, and blue outdoor chairs are a nice patriotic touch. Whether you want to hang out or grab a quick coffee on the go, this spot works for both.
⸻
Service: ⭐️⭐️⭐️⭐️ (4/5)
The employees were friendly and efficient. Even with a steady stream of customers, they kept everything moving smoothly and maintained great attitudes.
⸻
Food & Drink: ⭐️⭐️⭐️⭐️ (4/5)
I ordered the Betsy Ross, a wild blackberry iced coffee. It wasn’t bad at all—refreshing and different—but I’ll probably try something else next time. One thing I really liked was the patriotic drink names, like “Old Glory,” “Espresso Yourself,” and “The Liberty Bell.” They add some fun character to the menu.
This location also offers breakfast food, which makes it a great morning stop—especially if you’re staying on the far end of Pigeon Forge heading into Sevierville. It’s a convenient spot to fuel up before hitting the road or the mountains.
⸻
Final Thoughts
Black Rifle Coffee Company in Sevierville is more than just a coffee shop—it’s an experience with a mission. Between the strong branding, solid drinks, veteran-owned pride, and unique decor, this is a place I’ll gladly support. I’d definitely recommend stopping here if you’re nearby.
Anthony Bell
Black Rifle Coffee Company is hands down one of my favorites. The coffee is consistently excellent—bold, smooth, and always fresh. I also love their merch; great quality and awesome designs.
What really makes them stand out is the brand itself. Proud American company with strong values, and it shows in everything they do. I’m a subscriber to their Coffee Club, and it’s been a great experience with reliable delivery and great variety.
Highly recommend Black Rifle Coffee to anyone who loves great coffee and wants to support an American brand.
… moreWhat really makes them stand out is the brand itself. Proud American company with strong values, and it shows in everything they do. I’m a subscriber to their Coffee Club, and it’s been a great experience with reliable delivery and great variety.
Highly recommend Black Rifle Coffee to anyone who loves great coffee and wants to support an American brand.
Daphne Freeman
My husband Brian ordered the Liberty Bell and it was fantastic. I decided to be adventurous and ordered the Betsy Ross with whipped cream… and let’s just say, ha! Never again. The moment I took my first sip, the staff saw my face and immediately said, “Yeah… that one’s a 50/50.”
They didn’t hesitate — they happily made me something different and even picked the drink for me. MUCH better.
The service was kind, quick, and full of personality. Great coffee, great people, and a team that actually pays attention. We’ll definitely be back.
… moreThey didn’t hesitate — they happily made me something different and even picked the drink for me. MUCH better.
The service was kind, quick, and full of personality. Great coffee, great people, and a team that actually pays attention. We’ll definitely be back.
Gregg Lehman
VETERAN OWNED! Their coffee is outstanding and so is their varieties. You can get whole bean or ground (K-Cups, maybe). Dark,medium and light roasts. Merchandise available. The service is great and staff is friendly and knowledgeable. Read online about how they got started and why they exist and be inspired. Makes you feel very patriotic. Order online or through app. Physical stores are starting to appear as well.
… moreMaureen VanBrooker
We were so excited to finally be able to come into a Black Rifle Store. We have been ordering online for awhile now. My husband loved it so much, we have to come back tomorrow lol. The store is set up really nice. Well worth the trip and stop in. I had the Betsy Ross, My husband had the Medium House blend. Delicious! Thank you to all the employees for a wonderful first experience! 🙂
… moreSexy Rexy
A top choice coffee shop , I’ve been to these coffee outposts in various states and haven’t had one bad experience. The coffee is always excellent and the various pastries and breakfast items hit the spot everytime all while supporting veterans, police & fire fighters.
… more