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Contemporary spot specializing in seasonal, locally sourced & mostly gluten-free comfort classics.
Address and Contact Information
Address: 450 10th Ave, New York, NY 10018
Phone: (212) 268-1100
Website: https://www.friedmansrestaurant.com/
Menu Photos
Order and Reservations
Reservations: opentable.com
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Related Web Results
Friedman’s Restaurant | 7 locations in New York City, Gluten free …
Friedman’s is a family run business, which operates locations throughout New York City serving American comfort food and gluten-free options.
Menus | Friedman’s Restaurant in New York, NY
Friedman’s is a family run business, which operates locations throughout New York City serving American comfort food and gluten-free options.
Hours & Location – Herald Square | Friedman’s Restaurant in New …
Visit Friedman’s Restaurant in New York, NY at 132 W 31st St. Open Monday through Sunday 9:00 am – 4:00 pm.
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Reviews
German Bosquez
This is an awesome local gem in Hell’s Kitchen. Cozy and warm, with lots of wood and charm. Great atmosphere. The menu is extensive, reasonable and covers lots of tastes. We came for lunch and enjoyed great cocktails like the Bee Sting (bourbon with ginger, honey & lemon – delicious!) and Hudson Margarita (frothy and tasty!) The matzo ball soup was very fresh, the vegetable potstickers were a great appetizer, and the pastrami hash (served with two sunnyside up eggs) was so flavorful and filling I skipped dinner!) Their NY cheesecake was also fresh and very light. Mahayla was a delightful server and the food and drinks were excellent! We’ll definitely be back!
… moreNicole Phaneuf Hunt
Our server was absolutely amazing! Mahayla was so friendly and fun we wanted her to pull up a seat and join us. We will back for breakfast because of her! The food and drinks were also 5 star.
… morealice s
As a gluten free person and not by choice, I’ve definitely had better burgers for the price Friedman’s offers. The buns came cold and crumpled even before I picked them up. Avocado on my burger cost $3 to add and I was expecting a fine amount, however there was only 3-4 tiny and thin slices. I also ordered turkey bacon on my burger and it was cold and hard. The only warm thing on my burger was the patty, which was bland and unseasoned. I ended up eating my burger without the bun and so did my partner.
The Korean wings we ordered for an appetizer were not bad. The ambiance and service was good. But I’ve tried another Friedman’s location and thought I got them on a bad day… When I tried this place here, it’s just confirmed that Friedman’s doesn’t like to season their food, is overpriced, cold and tasteless. For a place that markets gluten free at a high price, at least get buns that stay together.
… moreThe Korean wings we ordered for an appetizer were not bad. The ambiance and service was good. But I’ve tried another Friedman’s location and thought I got them on a bad day… When I tried this place here, it’s just confirmed that Friedman’s doesn’t like to season their food, is overpriced, cold and tasteless. For a place that markets gluten free at a high price, at least get buns that stay together.
Eli Brown
A Celiac’s Dream: Excellence in Every Bite at Friedman’s
Finding a restaurant that balances culinary sophistication with rigorous safety standards can often feel like a gamble, but Friedman’s has mastered the art. From the moment I walked in, it was clear that this isn’t just a place to eat—it’s an establishment that deeply understands the needs of its patrons, especially those navigating dietary restrictions.
Service That Sets the Standard
The highlight of the evening was undoubtedly our waitress, Mahayla. It is rare to encounter a server so “super keen,” attentive, and genuinely knowledgeable. Before we even dove into the menu, she immediately asked about allergies, a gesture that instantly puts any diner at ease.
Mahayla didn’t just give a vague “everything is fine” answer; she expertly navigated the menu, explaining exactly which dishes were safe and how the kitchen handles preparations. Her confidence made it clear that she wasn’t just reciting a script—she was an expert on the offerings.
Culinary Excellence
The food at Friedman’s is a revelation. Often, “gluten-free” can feel like a compromise, but here, the flavors are beautifully upscaled. Everything we ordered arrived:
• Fresh and Vibrant: You can taste the quality of the ingredients in every bite.
• Stunningly Presented: The plating is artistic and thoughtful, making the meal feel like a true occasion.
• Flavor-Forward: The seasonings and textures are world-class, proving that non-gluten dining can be just as indulgent and complex as traditional fare.
Leadership That Shines
It is obvious that the manager and the owner have a profound understanding of their mission. Great service like Mahayla’s doesn’t happen by accident; it is the result of meticulous training and a culture of excellence. The manager is doing an absolute fantastic job overseeing the floor—the synchronization between the kitchen and the staff is seamless. It’s clear the leadership knows exactly what they are providing to the community and takes pride in training their team to reflect those high standards.
The Verdict
Friedman’s is a shining example of what modern dining should be: inclusive, delicious, and professional. Between the incredible meal and Mahayla’s top-tier service, leaving a 25% tip was the easiest decision of the day! Whether you are gluten-free by necessity or just a lover of great food, vegetarian, this is a must-visit.
Highly recommended!
… moreFinding a restaurant that balances culinary sophistication with rigorous safety standards can often feel like a gamble, but Friedman’s has mastered the art. From the moment I walked in, it was clear that this isn’t just a place to eat—it’s an establishment that deeply understands the needs of its patrons, especially those navigating dietary restrictions.
Service That Sets the Standard
The highlight of the evening was undoubtedly our waitress, Mahayla. It is rare to encounter a server so “super keen,” attentive, and genuinely knowledgeable. Before we even dove into the menu, she immediately asked about allergies, a gesture that instantly puts any diner at ease.
Mahayla didn’t just give a vague “everything is fine” answer; she expertly navigated the menu, explaining exactly which dishes were safe and how the kitchen handles preparations. Her confidence made it clear that she wasn’t just reciting a script—she was an expert on the offerings.
Culinary Excellence
The food at Friedman’s is a revelation. Often, “gluten-free” can feel like a compromise, but here, the flavors are beautifully upscaled. Everything we ordered arrived:
• Fresh and Vibrant: You can taste the quality of the ingredients in every bite.
• Stunningly Presented: The plating is artistic and thoughtful, making the meal feel like a true occasion.
• Flavor-Forward: The seasonings and textures are world-class, proving that non-gluten dining can be just as indulgent and complex as traditional fare.
Leadership That Shines
It is obvious that the manager and the owner have a profound understanding of their mission. Great service like Mahayla’s doesn’t happen by accident; it is the result of meticulous training and a culture of excellence. The manager is doing an absolute fantastic job overseeing the floor—the synchronization between the kitchen and the staff is seamless. It’s clear the leadership knows exactly what they are providing to the community and takes pride in training their team to reflect those high standards.
The Verdict
Friedman’s is a shining example of what modern dining should be: inclusive, delicious, and professional. Between the incredible meal and Mahayla’s top-tier service, leaving a 25% tip was the easiest decision of the day! Whether you are gluten-free by necessity or just a lover of great food, vegetarian, this is a must-visit.
Highly recommended!
s
I have eaten at other Freidmans locations. This was my first time here. It was around lunch and the restaurant was full. There was a few of people in the har and at a bar table. They asked if we wanted to wait of sit in the bar. We wanted to wait, after a fee minutes they sat us at a bar table and when a booth was free they moved us inside. My lunch companion got the Freedman’s club which I’ve had at other locations and loved, they loved it too. Since it was a holiday i had the poached eggs with greens, latkes and nova. It was amazing. They pancakes tasted homemade, though I haven’t had them in forever, but i enjoyed them extra. We also shared a banana bread which was also very good. The bathroom was clean. The staff were very polite. You are definitely going for the food, not a lot of decor, but I would def go back when I’m in that neighborhood.
… moreAnastasia Logan
We had Mahayla as our server last year when we stopped in during Westminster dog show week. We came back this year because of the stellar service and great food and had Mahayla again just by chance! She’s incredibly attentive, knowledgeable, and so helpful. The place was packed, but she never made us feel rushed.
… moreA L
There was a lot of variety beers and cocktails. The food selection wasn’t bad either. The place was a little small inside with some outside seating. It’s close to Jacob Javits Center so it’s good for after conventions.
More importantly the food was very good and the service attentive. I had the brick chicken which was moist and well-seasoned. The pastrami sandwich that my husband had was solid.
… moreMore importantly the food was very good and the service attentive. I had the brick chicken which was moist and well-seasoned. The pastrami sandwich that my husband had was solid.
Jennifer Morrison
Phenomenal! The best crab cake benny I have EVER had. The chocolate chip pancakes were like literal cake, and the omelette was so tasty. Great coffee, and wonderful, smiling service!
… moreBrian W.
First time at Friedman’s- amazing experience. As a traveler with celiac- they assured me that I had arrived in gluten free heaven…and I don’t think they were wrong! I’ll definitely come back. Service, food- outstanding!!
… moreMorgan Bernal Bindbeutel
Amazing selection of gluten free items! As a celiac, I felt very safe eating here. Would highly recommend brunch, lunch or dinner! Service is friendly and attentive (a plus)!
… more