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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dine in ✔️Take out ✔️Delivery
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
Menu Photos
Order and Reservations
Order: Order online
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Reviews
Rachel Weaver
Wonderful place for breakfast and brunch in Oxford. I had such a great experience at First Watch, and it’s honestly one of those places that just puts you in a better mood. From the second I walked in, the atmosphere felt warm and welcoming. It’s bright, clean, and comfortable, which made it a really nice place to sit and actually enjoy the meal.
The staff was a huge part of why this visit stood out. Everyone was friendly and approachable, and you could tell they genuinely cared about their customers. Our server was patient, upbeat, and helpful when it came to explaining menu options and making suggestions. Even though it was busy, we never felt rushed or forgotten, which I really appreciated.
The food was excellent. Everything tasted fresh and thoughtfully made, not like something thrown together quickly. The menu has so many good options that it’s hard to choose, whether you’re craving something comforting or trying to eat a little healthier. The portions were filling without being too much, and everything came out looking and tasting great.
Overall, this was one of those meals that just felt easy and enjoyable from start to finish. Between the great service, delicious food, and relaxed vibe, it’s easy to see why people love this place. I’ll definitely be coming back and would happily recommend First Watch in Oxford to anyone looking for a solid breakfast or brunch spot.
… moreThe staff was a huge part of why this visit stood out. Everyone was friendly and approachable, and you could tell they genuinely cared about their customers. Our server was patient, upbeat, and helpful when it came to explaining menu options and making suggestions. Even though it was busy, we never felt rushed or forgotten, which I really appreciated.
The food was excellent. Everything tasted fresh and thoughtfully made, not like something thrown together quickly. The menu has so many good options that it’s hard to choose, whether you’re craving something comforting or trying to eat a little healthier. The portions were filling without being too much, and everything came out looking and tasting great.
Overall, this was one of those meals that just felt easy and enjoyable from start to finish. Between the great service, delicious food, and relaxed vibe, it’s easy to see why people love this place. I’ll definitely be coming back and would happily recommend First Watch in Oxford to anyone looking for a solid breakfast or brunch spot.
stevie weeks
Favorite place by far fir breakfast. Traditional and tasty healthy options
… moreSharon White
This is the best breakfast experience ever, everything is delicious, so you can’t go wrong on your menu choices! Enjoy! The best pancakes and shrimp and grits Ong!!
… moreChandra Echols
Everything was excellent the food was amazing, service swift and friendly, comfortable atmosphere. I’ve already gone back for a second visit and plan to be a regular whenever I’m in there area
… moreWade Vance
First time customer and this was such a great experience. The food, service, and the atmosphere was all wonderful. Highly recommend and will definitely be back!
… moreSherlene Perez Rojas
This place is amazing , delicious food , sensational food..
… moreMuna Abdelrahman
Had a lovely brunch with my friends the other day! It was a busy Sunday so we had to wait half an hour for our table and it was totally worth it. The food and the service were excellent. Had a cup of hot chocolate with Frittata Rustica and French Toast. The food portions are pretty decent for the price. Check this place out!
… moreB King
I’m not sure about the warehouse comment in the description. Seems unrelated.
It’s an overall cute spot.
Elote burrito- overall good, could use seasoning in the eggs and potatoes or some of the sauce inside.
Pesto chicken quinoa bowl- great! Love the creamy sauce
2 eggs over easy- cooked perfectly
Chocolate chip pancake- kids loved it but the bacon was not crispy enough for them.
Half n half tea- just didn’t taste sweet at all.
Service- Eh, I can see they had good intentions but it just fell flat.
… moreIt’s an overall cute spot.
Elote burrito- overall good, could use seasoning in the eggs and potatoes or some of the sauce inside.
Pesto chicken quinoa bowl- great! Love the creamy sauce
2 eggs over easy- cooked perfectly
Chocolate chip pancake- kids loved it but the bacon was not crispy enough for them.
Half n half tea- just didn’t taste sweet at all.
Service- Eh, I can see they had good intentions but it just fell flat.
katelyn mccarthy
Destiny was our server and to be honest – it was a terrible experience. I hate leaving bad reviews but genuinely she was so mean and i tried to be kind over and over and say thank you several times regardless of the poor experience, and still the whole time she was rude/silent. One of my friends that I was with also has a severe allergy and when asking about menu items and ingredients, she was very hesitant to answer any of the questions and did not want to go back to the kitchen and ask which I feel like is pretty reasonable considering it was a random Thursday and not busy at all. somebody else then came over and asked about the allergy issue and all of her responses were actually the exact opposite of what Destiny originally said. I normally love first watch and I don’t think that any of the other employees are typically rude but this one really rubbed me the wrong way.
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