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✔️Breakfast ✔️Brunch ✔️Lunch ✔️Dinner ✔️Dine in ✔️Take out
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Hours
| Sunday | 7 AM–2:30 PM |
| Monday | 7 AM–2:30 PM |
| Tuesday | 7 AM–2:30 PM |
| Wednesday | 7 AM–2:30 PM |
| Thursday | 7 AM–2:30 PM |
| Friday | 7 AM–2:30 PM |
| Saturday | 7 AM–2:30 PM |
Address and Contact Information
Address: 5035 Windward Pkwy, Alpharetta, GA 30004
Phone: (470) 410-5351
Menu Photos
Order and Reservations
Order: Order online
Photo Gallery
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Last Updates
Reviews
Alba Ramirez
I had a very good experience at First Watch. It’s an excellent place to have breakfast or enjoy a relaxed brunch. The atmosphere is pleasant, bright, and very welcoming—perfect for going with family or friends.
The food tasted fresh and was nicely presented. I tried an omelet with potatoes and also some pancakes, and everything had great flavor with generous portions. You can tell they use fresh ingredients. They also offer healthy options like fresh juices and lighter dishes, which is definitely a plus.
The service was friendly and attentive, although during peak hours there can be a bit of a wait since it tends to get busy, especially on weekends.
Overall, I recommend this place if you’re looking for a delicious, fresh breakfast in a relaxed setting in Alpharetta. I would definitely come back.
… moreThe food tasted fresh and was nicely presented. I tried an omelet with potatoes and also some pancakes, and everything had great flavor with generous portions. You can tell they use fresh ingredients. They also offer healthy options like fresh juices and lighter dishes, which is definitely a plus.
The service was friendly and attentive, although during peak hours there can be a bit of a wait since it tends to get busy, especially on weekends.
Overall, I recommend this place if you’re looking for a delicious, fresh breakfast in a relaxed setting in Alpharetta. I would definitely come back.
Loki
Fantastic breakfast options with flavors that never disappoint. The service was attentive and on point, as always.
… moreKathy
Very comfortable setting. The waitress was friendly, but got a little confused with the to tickets. My omelette came out cold. I sent it back and it took over 10 minutes to get it back. I just put it in a take out box because the rest of my party was done eating. This was my first time visiting first watch. I will return. The ice coffee I had was very good. Caramel crunch or something like that.
… moreKim Mears
Traci was a wonderful server and took great care of our table of 6. The food is excellent. Have been here many times and did not remember the music being so loud where you had to raise your voice to talk to each other. Another server ( I will not name) was however quite rude when we asked if the extremely loud music could be turned down a notch. We were told this was the environment they were going for. Then she hinted in a passive aggressive way that she would take care of the coffee. Which was all we had at that moment so it felt like she was asking us to go ahead and leave if we didn’t like the loud music. So basically tough luck for us. Other diners near us felt the same way we did. It’s a brunch restaurant not a nightclub! We did get an apology and our coffee removed from our checks when we left. We were told the music volume was mandated by corporate. If so… corporate should maybe ask the customers what they like. Just a thought.
… moreLydia
So so awesome! Our waitress Lihee was super sweet. The food was salty though. The atmosphere is cozy and comfy 🙂
The avocado toast is also always great though. In the pictures however i got the market skillet hash, buttered grits, and purple haze.
… moreThe avocado toast is also always great though. In the pictures however i got the market skillet hash, buttered grits, and purple haze.
Nina Holland
Fantastic brunch spot! The mimosas and Bloody Marys were top-notch, the avocado toast was amazing, and the service was excellent. Loved the relaxed atmosphere and the option of indoor or outdoor seating. Definitely coming back! ✨
… moreDeAngela Dothard
Food was amazing! The Fall Menu was delicious. I don’t like pumpkin spice, but those donuts were everything!
… moreprathyusha patel bandari
First visit to First Watch but a bit disappointing. No wait time, yet the food took long to arrive. Traditional breakfast was good, but the Tri-Fecta had burnt chicken and a dry pancake. Watermelon Wake-Up had too much ginger. Didn’t live up to the hype.
… moreL LM
We always have the best experience here at first watch! The staff is very friendly and welll trained. Our server Leslie was super sweet and helpful! The food is always great quality and soooo good! I definitely recommend the beligan waffles, everything on the menu is delicious and they have something for everyone. It can get a bit busy so its a good idea to reserve a table just in case. The atmosphere is nice and its perfect for a breakfast or brunch spot to dine with friends and family!
… moreNatalie Nightingale
The Alpharetta location is my new favorite. Anna was our waitress and she was extremely knowledgeable.
I absolutely loved the AM Superfoods Bowl.
The Pumpkin Spice Donuts were delicious. And I always get the Morning Meditation
Juice (Orange, lemon, turmeric, organic ginger, agave nectar and beet).
… moreI absolutely loved the AM Superfoods Bowl.
The Pumpkin Spice Donuts were delicious. And I always get the Morning Meditation
Juice (Orange, lemon, turmeric, organic ginger, agave nectar and beet).